Ambar has taken advantage of the celebration of its 125 years to launch a collection of exclusive jewelry created from one of its first bottles, manufactured more than a century ago. It is made up of four unique pieces in sterling silver – ring, bracelet, pendant and brooch – designed by Marina Bermejo, architect and founder of the Flos et Umbra studio. Bermejo is recognized for its artisanal and sustainable approach, and for an ideology that connects with the spirit of the project: “Value beautiful things without ceasing to appreciate the beauty of what is recycled.”

Each jewel has been made from glass fragments from the century-old bottle, recovered and transformed with manual techniques. Only 40 units have been produced, all numbered, with prices ranging between €74 and €200, available on the official Ambar website. The entire proceeds will go to the Food Bank, in an action that reinforces the brand’s commitment to social responsibility.

To present this collection, Ambar has had the participation of Carmen Lomana, an icon of Spanish style, who stars in a campaign video with retro aesthetics and ironic nods to classic television advertisements. Its presence gives an elegant and timeless tone to an action that, despite being anchored in history, looks naturally to the present.

“Fashion and hairstyles change, but there are things that remain”says Lomana in the video, which plays with humor and sophistication to vindicate the value of what lasts.

With this proposal, Ambar wants to demonstrate that innovation is not at odds with tradition, and that even glass can have a second life with its own brilliance. The action is part of the series “25 things to do before turning 125”, a campaign that seeks to celebrate the brand’s legacy with creativity and closeness. Previous initiatives have included everything from a bottle turned into a cake by influencer Roro or a tribute to longevity starring Jordi Hurtado.