“Advertising cannot create a need, but it can create the narrative universe of the people who consume a brand”

Tomás Ostiglia, Chief Creative Officer of LOLA, is the protagonist of episode 006 of Light & Lightsa program of reason.Why created together with JCDecaux.

Javier and Tomás cross the center of Madrid and offer us a conversation that reflects on the relevance that advertising has in society; how Marketing tests us emotionally or why a philosophical approach is essential to connect with today’s world.

If you spend 50 minutes, it may be more difficult for you to answer “who you are and what you are up to” or you may simply have new arguments to debate whether doing nothing is riskier than making a decision.