Adobe continues to expand the artificial intelligence capabilities of its suite of creative tools with the intention of supporting creators and creative and marketing professionals with more agile workflows and more flexible processes. Thus, within the framework of its Adobe Max conference, which takes place between November 10 and 12 in Miami, it has announced new features in the functionalities, as well as the reinforcement of strategic collaborations.

“We’re ushering in a new era of creativity where creative professionals and creators of all levels of experience have the tools, models and agents they need to bring their most ambitious ideas to life and stand out with work that reflects their unique taste, style and vision.”said Anil Chakravarthy, President and future CEO of Adobe, in a statement.

The new possibilities of Firefly

Adobe Firefly, the creative AI studio, is one of the areas that includes the most new features in this new expansion of capabilities. In addition to having new functionalities for video, audio, image and design, it is also integrating the most prominent AI models in the sector, such as Adobe’s own or those of partners such as ByteDance, Google, Kling, OpenAI and ElevenLabs, among others. And it also incorporates Adobe Creative Agent, which the company defines as a creative collaborator to whom professionals can give instructions in their own words.

New features include:

• Adobe Creative Agent: a creative collaborator that powers Firefly’s AI assistant (beta) and incorporates capabilities such as Plan Mode, to review, edit and approve the agent’s proposed content design plan; o Model Selector, which allows you to choose a specific model for a work session.

• Always-on agents, which are creative workflow agents that can handle recurring tasks, from organizing incoming assets to preparing content for different channels, and that continue working in the background even when creators are away.
• Firefly Video, which offers video editing capabilities that allow you to go from concept to final cut in a single workflow; from structuring a story to incorporating subtitles and generating transitions.

• Firefly Design (beta), a brand new design editing space that integrates illustration, image editing, animation, 3D and print design on a single canvas. It allows you to develop the identity of a brand, a packaging or a campaign, from the initial idea to the review by the client, all in a single file.
• Firefly Image, with new precision editing tools that offer greater control over every detail, so creators can modify a specific part of an image while keeping the rest exactly the same.
• Quick Actions, which includes dozens of ready-to-use workflows, ranging from one-step adjustments to guided projects, as well as actions based on trends and created by other users.

• Firefly Graph (beta), a new tool that helps creators develop and iterate custom, repeatable workflows.
• Firefly Builder (private beta), a new tool that helps creators transform ideas into brand-aligned interactive prototypes, such as websites, presentations or applications, using natural language and without the need for programming.

What’s new in Creative Cloud

As Adobe explains, it has incorporated agents, new editing features and performance improvements in Creative Cloud to help creative professionals meet their needs in terms of content production, precision, agility and control.

• Adobe Creative Agent powers the expanded capabilities of AI assistants in Illustrator, Premiere, InDesign, After Effects, and Frame.io, so users can give instructions in their own words and execute complex tasks in just a few steps.

• Local MCP (Model Context Protocol) integrations, allowing you to direct third-party agents to work locally within Photoshop, Illustrator, Premiere, and After Effects, making changes directly to native project files stored on the user’s computer.
• New features and performance improvements: Adobe has included new features such as Generative Restyle and Relight in Photoshop; Color mode in Premiere; Open Eyes (beta) in Lightroom; and Co-editing (beta) in InDesign.

• Topaz Labs models: following Adobe’s acquisition of Topaz Labs, specialized in image and video enhancement based on artificial intelligence, the company presents two new models: Wonder 4 and Image HDR, which incorporate resolution increase, noise reduction, blur removal and sharpening capabilities to transform images and achieve a higher level of detail.

What’s new in Adobe GenStudio

Faced with marketing and creative teams that need to produce more content for different audiences, channels and markets, while maintaining brand consistency; Adobe is adding CX Enterprise Coworker to GenStudio, its comprehensive content supply chain solution that enables complex workflows to be managed through a conversational interface.

Additionally, new features include:

• Automated compliance with brand guidelines: Adobe Brand Intelligence, the agent dedicated to ensuring compliance with brand guidelines, expands its capabilities with Intelligent Reflow, which allows teams to automatically adapt designs to new sizes and layouts. It will also be incorporated into Photoshop, Illustrator and InDesign.
• Ideation and agent planning: Adobe Workfront, the marketing planning and project management solution, now includes Ideation Space, an AI-powered collaborative space that brings together ideas and contextual and performance data provided by CX Enterprise Coworker to create structured campaign briefs.
• Flexible product content creation: Adobe is advancing its 3D Digital Twin solution that generates high-fidelity digital replicas of products to accelerate product-related content creation.

Adobe alliances

In addition to new features and tools, the company has also announced the expansion of its strategic collaboration with Google, so that Acrobat will be available in Google Workspace, offering a direct path from Google Drive and Gmail to the PDF solution. Additionally, Google’s latest AI models will be available in Firefly, Photoshop, Adobe Express and Premiere; while Gemini will help boost Acrobat’s AI capabilities.

On the other hand, the alliance between Adobe and Microsoft is expanding to bring the latest versions of the company’s tools to the technology company’s new computer models. Additionally, Adobe Express editing features will be available natively in Microsoft Photos.

In addition, Adobe has also established a multi-year agreement with The Walt Disney Company to become its innovation partner. The company will provide the entertainment group’s creative teams with access to AI models to explore their application in storytelling and experience generation.