Adobe has introduced new conversational AI capabilities to make image creation and editing easier in its creative tools. The news, announced as part of Adobe MAX, includes the arrival of Photoshop AI Assistant in public beta for web and mobile devices, as well as new generative features within the Adobe Firefly image editor.
The new Photoshop assistant allows you to edit images simply by describing the changes you want to apply. Users can ask, for example, to remove distracting elements in the scene, modify backgrounds, adjust lighting or change the color of certain objects. Instructions can be entered via text or voice, and the system offers both automatic execution of changes and step-by-step guides to understand the editing process.
The tool is aimed at creators of different levels, from students to design, marketing or illustration professionals. According to the company, the goal is to reduce friction in the creative process and allow users to interact with the software in a more natural way.
Among the new functions, AI Markup stands out, also available in public beta in Photoshop web. This functionality allows you to draw directly on the image to indicate precisely where changes should be applied. This way, users can outline specific areas of the canvas and add instructions for inserting new elements or modifying existing ones. For example, it is possible to mark a specific area and ask the system to generate flowers, mountains or any other object within that space.
The assistant pre-analyzes the image pixels to identify the elements present and understand the context of the scene. From that analysis, you can suggest improvements in composition, lighting, or color palette. Modifications are applied on separate layers, allowing you to keep the original image intact and precisely control each adjustment.
Firefly expands its generative editing tools
Adobe has also strengthened the Firefly image editor, its artificial intelligence-based creation environment, with new generative tools that allow you to modify images from text prompts.
New features include generative fill, which allows you to add or replace elements based on the context of the scene; generative removal, which removes unwanted objects; generative enlargement, which adapts images to new formats and proportions; generative upscaling, which improves resolution and sharpness; and background removal, which isolates subjects with a single click.
The Firefly editor also allows you to work with more than 25 artificial intelligence models, including Adobe’s own models designed for safe commercial use, as well as technologies developed by other companies such as Google, OpenAI, Runway or Black Forest Labs.
According to the company, these capabilities seek to simplify the creative workflow by bringing together generation and editing within the same environment.
Adobe has also announced a promotional period that allows you to experiment with these tools without limitations. Until April 9, users with a paid Photoshop web and mobile subscription will be able to access unlimited builds using AI Assistant. Users of the free version will have 20 initial generations to test the system.
The new Firefly image editor features are now available globally, while Photoshop AI Assistant can be used in its public beta on web and mobile devices.
With these updates, Adobe continues to integrate conversational artificial intelligence into its creative ecosystem, a strategy that already extends to other tools such as Acrobat, Adobe Express and different external chat platforms.
