The actresses Ángela Molina and María Pedrazathe musician Gray, The singer Manuel Carrasco and the content creator Nil Ojeda. Five different profiles, with unique looks, than to Multioptics They represent different styles and forms of authenticity and, therefore, embody the brand’s versatility Mó and its new collection of sunglasses, called Solesea.

They are the protagonists of the new campaign of the firm, which has been devised by Oriol Cuadern, creative director and executive producer of instant, and is articulated under the concept “It’s time not to give up anything.” With her Mó is reinforced in emotional communication and drives the strategic story that he has developed over the last years, expressed in “when you do not give up anything, it can only be Mó.”

The creative concept revolves around sunset, With the intention of not only capturing the emotionality linked to the natural transition between day and night, which the brand understands as an instant of transformation, but to present the Solesea summer collection. As expresses Mó in a statement, it is about “A proposal that includes in its design the aesthetics of the sunset: warm and cold tones, versatile forms, and a selection of accessories that accompany the summer narrative without concessions”

The spot raises a sequence plan that evokes summer and the Mediterranean lifestyleand whose images have been precisely shot at sunset. With instant production, it presents the five ambassadors in different chained situations, and together, they transmit the idea of ​​the brand of living without resignations.
The piece is accompanied by an acoustic version of “The Grito del Niño”, made by Manuel Carrasco himself.

The campaign launches a message about the authenticity and the importance of embracing the different versions of oneself. The five chosen personalities represent this idea, each in their own way, and express it for the brand from their identity, contributing their own voice and language and personal experiences. The five ambassadors do not share generation or style, but they do represent the ambition of living without resignations. They express it in their respective individual pieces.

According to Mó, Ángela Molina represents the legacy, intuition and beauty without artifice.

María Pedraza, the visual, bodily and emotional force of a contemporary femininity.

Grison embodies spontaneity and authenticity.

Nil Ojeda, the natural calm of a connected generation without imposters.

Manuel Carrasco, evokes simplicity and calm.

“Our goal was that the message did not stay in an inspiring phrase, but that it was lived. That is why we choose these five profiles, because they do not represent an aspirational ideal, but diverse realities“; commented Carlos Crespo, general director of Multioptics, in the statement.”They are the best way to show that there is no single way of being, and that the style begins when you stop choosing between versions of yourself”

The campaign also includes graphics for media and physical supports, and an exterior campaign designed to amplify visibility in the urban environment.

Multioptics also summons consumers to Casa Mó Solesea, The event that the brand will celebrate on June 5 in Madrid, to present the new collection. This is the fifth edition of the Mó’s flagship event.