From left From left: Alex Dermer and Cam Fordham, Co-Founders of Get Engaged; Marta Nicolás and Patricia Ratia, Co-founders of SAMY; and Ben Hiott, Co-Founder of Get Engaged.

SAMY continues to advance its international growth strategy and focuses on the market that it had already indicated as its main priority. The social-first global agency has announced the acquisition of Get Engaged, a US agency specializing in creators, talent, entertainment and culture, in an operation that expands its scale and capabilities in the United States.

The movement is especially significant in light of the plans that SAMY Co-Founders, Marta Nicolás and Patricia Ratia, shared with reason.Why in December 2025. Then they explained that, after growing in Europe and Latin America, the company’s next big challenge was the United States.

“My number one goal is to increase the operation in the United States”Nicolás then assured. The board explained that SAMY already had activity in cities like Miami or New York, but that it still had to do “the challenge of consolidating the activity and making our brand relevant.”

Less than a year later, the purchase of Get Engaged represents a clear movement in that direction.

Agencies that help brands connect with culture

Founded in 2016 by Alex Dermer, Cam Fordham and Ben Hiott, Get Engaged has more than 120 employees spread across Atlanta, New York, Nashville and Los Angeles. Its activity focuses on social media, influencer marketing and entertainment, connecting brands with celebrities and creators through multiplatform content and strategies.

The operation combines these capabilities with the areas that SAMY has been integrating under its social-first proposal: research and data intelligence, strategy, creativity, content production and technology applied to the social environment.

After the acquisition, Get Engaged will maintain its founders, management team and culture, as well as its customer relationship model, and Alex Dermer will continue to lead the company as CEO. “We created Get Engaged to help brands connect with culture in a way that drives their businesses. Joining SAMY gives us the global reach, technology and talent necessary to take that vision even further”explains Dermer.

For Juan Andrés Elhazaz Walsh, CEO of SAMY, the integration reinforces precisely one of the areas on which the company is building its international positioning. “Joining forces with Get Engaged consolidates SAMY as a global leader in scalable social and influencer marketing operating models”he points out.
Elhazaz also places the acquisition within the company’s US roadmap: “Having built a consolidated track record as a leading independent social-first agency in Europe and LATAM, expanding our presence in the United States continues to be SAMY’s main growth objective, and Get Engaged is the ideal partner to lead this expansion.”

The purchase also comes after SAMY has incorporated the global accounts of Unilever Foods and Barilla and has appointed Anabela Bonuccelli Managing Director of SAMY in the United States, movements that also aimed to strengthen its international structure.

The acquisition also allows us to observe how a growth strategy that SAMY explained to reason.Why at the end of last year. Patricia Ratia then pointed out that the company’s intention was not to accumulate offices or markets for the simple fact of expanding its map, but rather to gain depth and scale where it was already present: “Our objective is not to add flags but to grow in the markets where we are already present. In that sense, Europe and LATAM will continue to be important, but our sights are set on the United States”he explained.

That ambition also had a concrete economic translation. Asked about the following objectives of SAMY, Ratia assured: “We want to reach a valuation of $1B. And to do this we need to grow between three and five times the size of the company in a period of between three and five years.”

The purchase of Get Engaged thus fits into the two variables that SAMY had indicated to address this growth: the United States and acquisitions. In the same interview, Ratia announced that the company planned “continue growing with new acquisitions” that, in addition to volume, incorporated talent and new capabilities.

The group currently has more than 1,200 employees, 22 offices and activity in 55 markets, compared to the approximately 1,000 people it indicated at the end of 2025. During this year it has also expanded its presence to markets such as France, Denmark, Romania, Canada and Türkiye.

The operation is backed by Bridgepoint, which initially entered as a minority partner and became the majority shareholder of SAMY in 2025. Héctor Pérez, Deputy Managing Partner of Bridgepoint Europe, points out that the integration of both companies will give rise to “one of the largest independent social-first agencies globally.”

The operation also delves into the company model that SAMY began to simplify during 2025. After a stage in which different acquisitions and specialties coexisted under different brands, the group chose to unify its structure under SAMY to facilitate the reading of its proposal by clients and employees, while maintaining the specializations internally.

At that time, Marta Nicolás argued that the growth of global clients, collaboration between offices and the integration of multiple services within the same project had made this simplification more coherent. Now, the incorporation of Get Engaged adds scale to a structure that has social-first, creators, data, content and influencer marketing as some of its main growth axes.

Cam Fordham, Co-Founder of Get Engaged, also points to this evolution of the business: “The next era of marketing will belong to brands that can create moments that people want to be a part of.” And he points out that the union will allow working on experiences and collaborations that “they go far beyond a single campaign” and can reach global audiences.