These are the brands that have accompanied the Soccer Team to win the 2026 World Cup

Jane Anderson

July 20, 2026

Mano sujeta escudo de España con segunda estrella

Image: @adidasfootball

More than thirty brands have accompanied the Spanish men’s national team on its path to achieving its second star in a World Cup. Whether as partners, sponsors or collaborators, their support has contributed, among other things, to building a narrative around shared values and creating experiences that have shaped an emotional journey with the fans and on which, in part, the victory achieved also depends.

The brands that have accompanied the National Team

TECHNICAL SPONSOR

Adidas acts as technical sponsor of the Spanish National Team and, consequently, has dressed the national team for 25 years. The sports brand has been present on the players’ uniforms in some of the most notable moments in recent years, such as the victory in the World Cup in South Africa in 2010 or the Euro Cup in 2024.

It is, without a doubt, one of the big winners this year thanks to the design of the World Cup kit, especially the second one that, inspired by the literary tradition of our country, has become the most viral garment of the tournament, even selling out in the official store.
The brand has already announced the launch of the new shirt, renewed with the addition of the second star, for next August 4.

SPONSOR PARTNERS

Ebro

The Ebro automobile company became the official sponsoring partner of the Spanish National Team in May 2025 and, according to the agreement, acts as the official vehicle of the National Team, both for the senior women’s and men’s teams and the under-21 team, until August 2028, extendable until 2030.

As the brand itself explains, support for the group is part of the relaunch of the Ebro brand in Spain and a new stage focused on the design, manufacturing and marketing of sustainable vehicles. In this sense, and based on the victory obtained in New York, Ebro has highlighted that “what is done in Spain always wins.”

Mapfre

Mapfre has also been the main sponsoring partner of the Spanish national football team since September of last year, expanding a collaboration with Spanish football that already had the sponsorship of the Copa del Rey and the final of the Copa de la Reina. Thus, it acts as the official insurer of the men’s, women’s and under-21 teams until 2030.
Following Spain’s victory, Mapfre has presented itself as a “proud sponsor of the champions.”

Movistar

For its part, Movistar joined as a sponsoring partner of the National Team in March of this year, becoming the official telecommunications operator of the men’s, women’s, under-21 and youth soccer national teams. The agreement, already made under the presidency of Marc Murtra, will also extend until 2030, when the World Cup is scheduled to be held in Spain, Portugal and Morocco.

The brand has stood out in recent weeks for an advertisement created with artificial intelligence with which it has sought to reflect the invisible connection that unites an entire country when its team plays, in parallel with the network and connectivity provided by the company; all of this under Movistar’s positioning, “It’s for everyone.”

Iberdrola

Of the current sponsor partners, Iberdrola is the brand that supports the longest relationship with the Spanish National Team, one that extends since the celebration of the World Cup in South Africa in 2010 and is part of the energy company’s resounding commitment to sports sponsorship. The alliance will continue, for now, until 2030.

Following La Roja’s triumph in New York, where the final of the tournament was played, Iberdrola has celebrated the three stars of the National Team, remembering both the feat from 16 years ago and that of the women’s team in Australia in 2023. In the publication it has included three stars, presumably illuminated with their energy.

Falcon Travel

The relationship between Halcón Viajes and the National Team was consolidated in July 2025 with the signing of a sponsorship agreement that includes the senior men’s and women’s teams and the rest of the categories and divisions, and will extend until 2031. The alliance is based on shared values around collective effort, talent and the ability of football to excite.
Halcón Viajes belongs to the Ávoris Corporación Empresarial group, as well as the agency specialized in sports experiences BCD Sports, which acts as the official agency of the Royal Spanish Football Federation.

To celebrate the team’s victory, the brand has created an image with artificial intelligence that simulates the Perito Moreno glacier, in the Patagonia region, on which an umbrella and a hammock with the brand logo have been placed, reflecting, on the one hand, the triumph of La Roja and, on the other, evoking the scope of the agency’s destinations.

In addition to the 5 brands that make up the “sponsor partner” category, there is a list of 10 Official Sponsors and 15 Official Collaborators.

OFFICIAL SPONSORS