An oversized book cover inspired by ’70s tanning lights, but inverted to reduce UV exposure. That is the formula that the organization Melanoma Canada and the creative agency Rethink have developed to raise awareness among the population about the impact of the sun on the skin and encourage Canadians to enjoy reading outdoors.
It is designed to protect the face, neck and chest
“The Suncover” gives a twist to vintage beach culture, taking as a reference the reflectors that years ago were used to increase sun exposure and achieve a tanned skin. On this occasion, the organization inverts the reflective material to bounce the sun’s rays off the upper part of the body and, in this way, protect the face, neck and chest.
And it combines this with the promotion of reading, one of the main pastimes when sunbathing and enjoying the beach. “One of the main reasons why people stay for hours on the beach is a good book. The problem is that sun exposure is still extremely dangerous“, they explain from Melanoma Canada. “That’s why we took a classic symbol of the skin-care era, the reflector, and turned it into a deflector. This cover is designed to provide maximum shade to your upper body, because no one wants skin cancer to be part of their story, least of all us.”.
As explained by the organization, the object is designed to be versatile and portable. It features a 76cm adjustable surface that fits most books and e-books, creating individual shade. It is lightweight and foldable for easy transport in a beach bag; and is intended for use outdoors, such as beaches, parks and swimming pools.
The ultimate intention is to raise awareness about the importance of prevention. As Melanoma Canada explains, cases of melanoma have tripled in the last three decades, with a 17% increase in diagnoses in recent years alone. Despite this, three-quarters of Canadians still spend time in the intense midday sun, and many report inconsistent use of sunscreen.
“We’re proud to reinvent the traditional tanning reflector and modernize it into a sun cover that helps Canadians enjoy their books while protecting themselves from the sun.“commented Falyn Katz, CEO of Melanoma Canada.”We are dedicated to educating Canadians about this largely preventable disease and hope The Suncover reminds us all of the importance of enjoying time outdoors with caution”.
The organization ensures that these particular covers are currently in production, so it invites those interested to leave their contact information to receive more information about the possibility of getting one. Its manufacturing has been carried out with the merchandising company Maximage.
