“I love the advertising profession, but perhaps I have dedicated little time to what is not working”

Elisa Brustoloni, CEO of Dentsu X, is the protagonist of episode 005 of Light & Lightsa program of reason.Why created together with JCDecaux.

Elisa takes the opportunity to sharpen several issues that are relevant to Marketing and the advertising profession. She is critical of the excessive rivalry that we have created between branding and performance… she does not bite her tongue when it comes to positioning herself on the impact and risk that social networks have… and she reflects on more personal issues with which many people will feel identified.

Elisa walks fast and the Paseo de la Castellana in Madrid becomes short. The result is an entertaining and intense conversation recorded a few days before Pope Leo XIV’s visit to the city. We hope you can create the opportunity to enjoy this program. There are at least two moments that will not leave you indifferent.