People have been asking complex and deep questions about artificial intelligence for years now. Some stem from concerns about the possible destruction of jobs, the devaluation of creativity or the loss of human autonomy. Others are born from a positive vision related to the simplification of work or the acceleration of scientific progress. Anthropic has captured all these concerns and hopes in the new announcement of its chatbot Claude.
The company has launched a new campaign within the framework of its “Keep thinking” platform, with which for almost a year it has invited society to use Claude under an optimistic approach to the potential of technology to address the world’s big problems.
Communicate Anthropic’s work to understand users’ opinions on AI
Now it expands these efforts with a new spot designed by the Mother London agency with which, on the one hand, it continues to communicate its mission, and on the other, it encourages participation in an initiative launched to understand people’s opinions and concerns on various topics related to AI.
Some of those you have already collected are expressed in the “Hope in Hard Questions” ad. It is a 90-second piece that includes a series of striking photographs that reflect people interacting with technology in their daily lives, but also doctors at work, natural disasters, people discovering places or people interacting with each other.
The photographs are articulated by diverse voiceovers that raise questions about technology, including whether artificial intelligence could improve opportunities for the next generations, accelerate medical advances, help build community ties, or transform human creativity and decision-making.
The announcement is accompanied by “Hard questions”, a digital experience with which the company shares some of the questions that users have already raised and invites everyone to submit theirs. “We explicitly ask that you send us your toughest questions about AI: about its effects on jobs, society and families; on how to harness its potential for science and medicine; about where one of the most powerful technologies in the history of humanity can take us“, the company commented. “In return, we will publicly track and report on the specific actions we are taking to address those questions, and be transparent about areas where we might not meet our goals.”.
The initiative, according to the company, is part of its nature as a company with public benefit and its mission to guarantee the benefits of advanced AI models and mitigate their risks. “Hard questions” expands on the steps the company has taken to gather people’s opinions about artificial intelligence.
Among other things, he points out that he has launched the Anthropic Public Registry, a public survey that in its first round already collected the assessment of 52,000 Americans; has also surveyed 81,000 Claude users in 159 countries and 70 languages; conducts face-to-face focus groups and organizes sessions with groups whose work and traditions are related to the issues raised by AI; and studies Claude’s use using anonymized real data.
Anthropic has also shared some projects it is undertaking to make its mission a reality. Thus, he highlighted, among other things, the creation of the Anthropic Institute, a research initiative within the company with the aim of addressing the most important challenges that AI; or a scholarship program that connects Claude users in the early stages of their career with nonprofit organizations to help extend the benefits of AI.
