Inditex is deploying a technological system that makes product labels accessible to people with visual disabilities or vision problems so that they can obtain information about garments and accessories without needing the assistance of another person.
The company has developed the solution in collaboration with ONCE and Navilens, a company specialized in smart signage, and is supported by QR codes. The company is implementing a second code on the labels of items that can be scanned through the application of the group’s brands, from Zara or Bershka to Pull&Bear or Massimo Dutti.
The system is designed so that users can scan codes from various angles and distances, and without needing to focus precisely on the label. By doing so, the product information is offered in audio format, so that the description of the item, as well as its size and price, can be heard in the language in which the device is configured.
The system has been implemented since June in all the markets in which Inditex operates and for all its commercial formats, as announced by Óscar García Maceiras, CEO of the company, at the General Shareholders’ Meeting held a few days ago. “Technology is allowing us to break down barriers“; he commented. ““We are deploying a new labeling system that makes it easier for those of our customers with some type of visual disability to access the information linked to our products from their mobile phones and in full autonomy.”.
Inditex assures that it is working to have the new labeling operational on all products in its more than 5,400 stores around the world in the spring-summer of 2027. The company presented the system during a visit to the Zara store on Compostela Street, in A Coruña.
Furthermore, according to The Worldthe group’s intention is to develop a second phase of the project, scheduled for the end of this year, which aims to include the accessible system in the sewn interior labels of the garments, in such a way that they can also be identified once they are in the closet at home.
“This is the beginning of a path for Inditex to be more accessible and speak to all people, regardless of their needs.” commented Enrique García Cortés, Product Manager and Technology Accessibility Technician at Inditex, through LinkedIn. “This is the first step to achieve 360-degree accessibility so that people truly feel autonomous and feel that they are part of this world that so many people have created.”.
For her part, Ana Mosteiro, from the Inditex In-Store Technology team, assures that the project demonstrates the group’s work to go far beyond selling a product and the impact that a small change can have on the lives of many people. “I believe that we all have the responsibility to contribute, from the place we occupy and from our daily lives, to building more accessible and inclusive experiences. That is, for me, the true value of initiatives like this“, he commented through LinkedIn. “Very happy to continue learning that innovating also means making things easier for everyone”.
