The new national television network will be called La Séptima and will begin broadcasting on November 5. It will be operated by Servicios Integrados Entretenimiento Televisivo, known by the acronym SIETE, and has presented its name and visual identity to begin positioning itself in the media market and in the minds of consumers.
The company was awarded the state license for Digital Terrestrial Television at the end of May, after carrying out a public tender in which Mediaset España also participated. At the beginning of this month of July, the Ministry for Digital Transformation and Public Service set the date for the start of programming for the new channel, as well as the broadcasts of Digital Terrestrial Television (DTT) in ultra high definition (UHD) in Spain.
La Séptima seeks to target a commercial, young, urban profile with an interest in current events.
In a statement, Siete assures that its mission is to provide viewers with an alternative to the networks that have dominated the television landscape for the last 20 years. In this sense, it seeks to compete directly with the second generation channels, Cuatro and La Sexta, which began broadcasting in 2006. It indicates that to achieve this it will present content aimed at an audience with a more commercial and urban profile, with a young spirit, interest in current events and a marked vocation for modernity and innovation.
“Faced with the numerous offers that aim to position themselves in a context of growing polarization, La Séptima demands more explanatory and informative journalism, capable of delving into the reality of today’s world.“, they explain from the company. “The network aspires to foster a conversation based on
listening and respect, offering a safe space for those who, even though they think
differently, they are interested in learning about other perspectives without the need to
share them or reach uniform agreements“.
The visual identity of La Séptima
These ambitions and this declaration of intent are conveyed through a brand image that seeks to evoke diversity and breadth. Coral has been chosen as the corporate color and the logo is made up of seven open lines that aspire to convey “a disruptive style and reflect a project without defined limits, where creativity and the capacity for growth are essential elements“, they explain from the new chain.
It is accompanied by typography designed from compact blocks to refer to the diversity of programming content and evoke the visual force of traditional press headlines.
The visual identity of the chain has been designed by Miguel Ángel Pérez, who has joined the team as Creative Director.
In addition to presenting its aesthetics, television has also launched its profiles on digital platforms to begin working on its online presence, which it considers a key area within its business model. And as stated in the statement, the La Séptima project was born as a platform for creating audiovisual content with a strong digital vocation.
The chain has already published the first content on social networks. “It hasn’t been easy, but we are here. All the news. Every day. Live. November 5, 2026 on all your screens“, he commented accompanying a video that has
presented the name and logo of the new brand. In addition, the piece also includes the editorial positioning that La Séptima intends to develop: “Moving forward is not thinking the same, it is knowing how to listen to yourself”.
Siete has also shared that he is working on the design and construction of the offices and sets with the Toboggan group. The headquarters of La Séptima will be located in the
municipality of San Sebastián de los Reyes, in Madrid. According to the company, the facilities will play an essential role within the project, which will focus on original production based on current events and live programming. It is to be expected, in this sense, that talk shows and magazine shows will occupy an important part of the proposal.
Behind Siete is José Miguel Contreras, Founder of the consulting firm Geca ((Audiovisual Communication Studies Office) and of Grupo Arbol after the company’s merger with the production companies Globomedia and Promofilm. In addition, the consortium is made up of Diego Prieto and Andrés Varela, of the investment company Alconaba, minority shareholders of Prisa. He would also be involved in the project. Adolfo Utor, President and owner of Balearia
