Two emblematic Galician brands united in fashion, football and their roots in A Coruña. Zara Kids and RC Deportivo have launched a collection of clothing for boys and girls inspired by the history and legacy of the club, reviewed from a contemporary perspective. The collaboration is part of the marketing and communication initiatives promoted by the club to commemorate its 120th anniversary.
The collection marks Zara’s first collaboration with a football club in Spain, and expands the fashion brand’s links with football, after launching a collection in April with the French club Paris Saint-Germain. As Zara explains on its website, the garments represent a reinterpretation of the Deportivo universe under an urban and current style to take it to the street.
The collection takes the club’s identity to the street under an urban style
It consists of garments such as t-shirts, sweatshirts or pants, as well as accessories, including totebags, hats or perfume. They come mainly in the club’s corporate blue, although also in dark blue, gray or green. The intention of the brand, as can be inferred from its website, has been to reflect both the identity of RC Deportivo, which it defines as “historic, resilient, passionate, Atlantic, loyal, emotional and iconic”, like that of the city to which it belongs.
The collection covers ages between 1 and 14 years, seeking to connect emotionally with the new generations and instil a passion for football and RC Deportivo from the first stages of life. The decision to focus the collaboration on the children’s audience responds to the idea of honoring the little ones, with the intention of giving them back the enthusiasm they have in the club.
However, the message that the collection sends aspires to awaken the emotion of all the fans. “The pride of a shield that beats, uniting generations. A legacy that grows with the little ones and continues to build the future”; the club noted when sharing the video promoting the collection.
Original publication by RC Deportivo on Instagram.
The items have been put on sale in the Zara online store in Spain and exclusively in four physical stores of the brand in A Coruña. Furthermore, to publicize the launch, as has been learned reason.Whythe brand carries out a special activation in the Zacaffé of its store on Rúa Compostela, including a special menu with nods to the collaboration. Thus, it will offer, for example, “Blue matcha latte” or “blue and white palm trees.”
The new identity of RC Deportivo
In addition, the collection is the first release as a result of the new visual identity of RC Deportivo. On the occasion of its 120th anniversary, the club has updated its image seeking to begin a new stage of sportsmanship, but without losing sight of its history. To achieve this, it has collaborated with the design studio Bureau Borsche and the Galician typographer Rubén Prol.
The result is a new identity that is committed to minimalism and praises the blue and white identity. Thus, the shield and its essential elements are maintained, but the name of the club has been adapted to the official name of the city, “A Coruña” – it previously read “La Coruña” – and the crown is renewed. This now recovers the original traditional rosettes and adds a new ring with rhinestones and a cross with serifs.
The finish of the mast and the belt with its buckle have also been modified.
The new identity includes a new color range, more adapted to the needs of digital environments. These are more vivid, intense and recognizable colors, highlighting the new Dépor Gold and Dépor Blue. They have also been
Updated the Galicia Blue of the flag, the purple of the pennant and the red of the cap, as stated by the club in a statement.
On the other hand, typography has been the protagonist of the redesign, going from having an informative function to being an expressive element of the club’s identity. It is made up of two exclusive families designed specifically for the Club. On the one hand, RCD Faro, whose name pays tribute to the Tower of Hercules and is inspired by the alphabet created in the Sargadelos Forms Laboratory during the 20th century, establishes a direct link with Galician visual culture. On the other hand, RCD Proa, conceived as a counterpoint to the Faro, and characterized by its solidity and square countershapes.
In addition, the new visual system has opted for large masses of color and a series of distinctive patterns inspired by the representative elements of the Club. Among them, the diagonal pattern stands out, a direct reference to the Tower of Hercules and the 9º inclination present in the shapes of its façade.
The new image was presented last morning on June 24, the night of San Juan, in the Arcados on Riazor beach. A video has been created from this event under the motto “Desexo cumprido: nova salud, mesmo sentimento” (Wish fulfilled: new identity, same feeling). This refers to the vote carried out by the members in the month of June and which supported the adaptation of the club’s name to the official place name of the city.
