Adobe has begun the deployment of artificial intelligence assistants in some of its most used professional applications. Since June 18, in public beta, Photoshop, Premiere, Illustrator, InDesign and Frame.io have incorporated conversational assistants capable of organizing projects and executing specific tasks using instructions written in natural language.

The company places these tools within a broader expansion of its creative agent, the technology that acts as a common layer between Firefly and Creative Cloud applications. The proposal allows the user to describe the result they want to obtain while the wizard organizes and executes multi-step processes within each program.

Although all assistants are powered by the same Adobe creative agent, each one functions as a specialist tailored to the capabilities of the application in which it is integrated. The Premiere assistant, for example, understands the structure of an audiovisual project and can intervene in the organization of clips or the timeline; Photoshop’s can apply changes to a composition; and Illustrator is ready to take on production and versioning tasks.

The company presents this evolution as a way to reduce repetitive work without removing control over creative decisions from the professional. The user can decide which tasks he delegates, which ones he performs personally and how he then intervenes on the result, which remains editable.

“The creative professional now has an agent capable of helping him execute on every application and platform he works on, so he can define his vision, apply his taste and make the decisions that only he can make”said David Wadhwani, President of Adobe’s Creativity and Productivity business.

What the AI ​​assistant can do in Premiere

In Premiere, the wizard is mainly aimed at speeding up the initial preparation and organization of audiovisual projects. You can sort resources into bins, rename groups of clips based on their content, and identify specific questions or words within the recorded speech.

You can also add markers to the timeline or set a first starting point for editing. In this way, tasks that usually require manually reviewing, classifying and sorting large amounts of material can be initiated with a written request. Adobe summarizes its scope by noting that if a task can be done from the Project panel or timeline, the wizard can help execute it.

The Premiere wizard can, for example, locate questions asked during an interview, identify fragments related to a specific term, and mark them within the project. This reduces the time spent reviewing material and makes it easier for the professional to concentrate sooner on narrative selection and editing.

Photoshop allows you to describe changes over an entire composition

The Photoshop assistant allows you to request modifications using natural language. Among the examples presented by Adobe are changing the background of an image, adapting resources to the sizes of different platforms or organizing the layers of a composition. The system interprets the requested result and applies the changes using the program’s own tools.

The integration thus introduces a conversational interface within Photoshop without replacing the layered work logic or manual editing possibilities. Adobe’s intention is that users can delegate certain operational sequences while maintaining control over the result and each of its parts.

Illustrator automates versioning and print preparation

In Illustrator, the wizard is especially geared toward multi-step production tasks. You can generate, for example, 50 versions of a file from the information included in a spreadsheet, rearrange the layers of a document, or perform a pre-check before sending a part to print.

This hotfix may detect errors related to color mode or missing fonts. Adobe seeks to reduce common manual processes in projects that require multiple adaptations, formats or versions for different markets and media.

The application of the creative agent in Illustrator focuses on one of the areas where automation can provide the most obvious time savings: the technical preparation of materials once the visual direction has been established.

InDesign and Frame.io expand the use of the assistant to audiovisual design and production

In InDesign, the wizard can work with a new PDF brand identity document or an existing template and apply updates to different layouts. These modifications may affect texts, styles and technical checks necessary before printing.

Frame.io incorporates the agent into the audiovisual review and production process. The user can provide creative direction to help organize shooting resources, gather feedback between rounds of review, or generate supporting collateral within the project itself.

Adobe is also testing the assistant in After Effects through a private beta. The company is working on extending agentic capabilities to other flows related to photography, video and motion design, although it has not yet detailed when they will be available more widely.

Firefly expands its tools for brands, video and social networks

The expansion is not limited to Creative Cloud. Adobe has also announced new capabilities for Firefly AI Assistant, available in public beta from its web app.

Firefly incorporates a tool to create brand kits from a description of the style, name and color palette. The wizard can generate and save a logo, visual identity, and color palette to later apply to different pieces of content.
Another function allows you to generate short product videos from photographs. The system adds movement, lighting, audio and elements linked to the brand’s style to produce social media-ready pieces.

The wizard can also create a first montage from multiple video clips, arranging them around dialogue, narration, or visual content. Added to this are tools to develop storyboards from an initial idea and subsequently generate video sequences from those frames.

Adobe notes that the new features are designed especially for independent creators and small businesses that develop their identity and communication on social platforms. The assistant also incorporates personalization improvements to better interpret user instructions and learn their preferences over time.

Creators will also be able to invite other collaborators to review the work and leave comments within Firefly’s own AI Assistant before publishing the pieces.

A unified experience from idea to production

Adobe has also previewed a new experience for Firefly’s AI creative studio, initially available through a private beta. The proposal brings together generation and editing in the same space to maintain continuity between ideation, creation and production.

One of its functions, called Items, allows you to save previously created characters, objects and locations to reuse them in new generations. The goal is to facilitate visual coherence when a story, campaign or project is expanded to different pieces and formats.

The Projects feature brings together resources, generations, and creative context within Firefly and Creative Cloud. In this way, users can recover previous work and continue developing it without rebuilding its references or instructions in each session.

These tools respond to one of the main problems of generative systems: maintaining continuity between different iterations. Adobe seeks to ensure that projects retain characters, styles, resources and decisions as they move through the different phases of production.

The company links this approach to the results of its recent “Creators’ Toolkit Report 2026”. According to the study, based on responses from more than 16,000 creators, 75% consider that creative AI is already integrated or essential in the way they work. At the same time, 85% defend that the final creative decision should always remain in the hands of the creator.

Adobe brings its tools to other artificial intelligence platforms

Adobe’s strategy also includes offering its creative tools in environments external to Creative Cloud. The company already has a presence in ChatGPT, Claude, and Microsoft 365 Copilot, and has announced plans to expand its connectors to Google Gemini and Slack.

With this opening, Adobe seeks to ensure that its professional capabilities can be used from the platforms on which users already work, without forcing them to always start the process from a specific company application.

The Firefly AI Assistant features announced by Adobe are available in public beta from its web app. The unified build and edit experience, along with Items and Projects, remains in private beta and requires joining a waitlist.
Wizards for Premiere, Photoshop, Illustrator, InDesign, and Frame.io are available in public beta. After Effects currently incorporates these capabilities in private beta.

With this deployment, Adobe advances from the integration of specific generative functions towards an agentic logic capable of intervening in complete processes and coordinating tasks within professional tools, keeping the creator responsible for the direction and the final result.