“Today I make decisions guided by Rigor and Renunciation. 25 years ago, my future was decided by a rabbit”

Miguel Olivares, co-founder of the La Despensa agency, is the guest of the first installment of Light & Lightsa program of reason.Why created together with JCDecaux. Miguel shares with us what his method is for making decisions and we discuss the challenges of advertising and the agency contracting model.

The result is a sequence walk through Madrid of 45 minutes. through the Juan Bravo Bridges, Serrano Street and ending in Colón Park. We recommend a complete viewing without rushing. Although you can also skip—in no order—through some highlights: