Caesars Entertainment and businesswoman Lisa Vanderpump have once again joined forces to present The Vanderpump Hotel, the first hotel for the television personality and entertainment hospitality figure. The opening, scheduled for June 12, 2026 on the Las Vegas Strip, expands the Vanderpump universe within the Caesars ecosystem and brings its imagery of glamour, theatricality and indulgence to a boutique hotel experience.
The ad has been directed by the video clip maker for Taylor Swift, Sabrina Carpenter and Billie Eilish.
The launch campaign, developed by the agency Fellow Kids and produced by Radical Media, presents the hotel through an unconventional guide: a Pomeranian who walks along the Las Vegas Strip to reach the new establishment. The choice is not accidental. The dog refers directly to the universe of Lisa Vanderpump, known for her bond with animals and for having incorporated that sensitivity into her personal brand. In the piece, the Pomeranian does not limit himself to strolling elegantly: he steals bacon from a Bloody Mary, plays dice with Lance Bass and moves around the hotel with the confidence of someone who knows that, in Las Vegas, behaving well would almost be disrespectful.
The ad was directed by Dave Meyers, a video and commercial creator who has worked with artists such as Taylor Swift, Sabrina Carpenter and Billie Eilish, and who has two Grammy Awards and 17 MTV Video Music Awards. His gaze gives the film a rhythm close to the video clip, with a visual narrative built around the movement, music and attitude of the little protagonist.
The campaign is articulated around the claim “Misbehave Accordingly”an expression that summarizes the positioning of the new hotel, which sells a specific way of experiencing a stay in Las Vegas: glamorous, playful, sophisticated and with a license for excess, always within the codes of luxury. The concept works as a direct extension of the Vanderpump world, where decoration, hospitality, spectacle and indulgence are part of the same brand experience.
The creative decision also responds to a practical limitation: the hotel is still under construction and it was not possible to fully show the world designed by Vanderpump. The campaign resolves that situation by focusing on the attitude, aesthetics and experiential promise of the establishment. Before showing rooms, reception or services, Caesars and Vanderpump present a personality. And they do it with a tiny dog who seems to understand Las Vegas better than many adults.
“The Vanderpump Hotel brings a creative new look to the Caesars Entertainment experience”said Samira Zebian, SVP of Digital Marketing and Brand Strategy at Caesars Entertainment. “In Lisa we have a creative partner with an unmistakable point of view and a great ability to build universes that the public already recognizes and trusts. Since the hotel is still under construction, it was not possible to show the world she had imagined. This video became our creative solution: an unexpected and irreverent way to present the attitude, aesthetics and services of the brand, and to signal that The Vanderpump Hotel has already arrived on the Las Vegas Strip.”
The campaign will have a presence in digital, social media, public relations and large-scale outdoor advertising on the Las Vegas Strip. The deployment seeks to generate a launch moment around the opening of the hotel and reinforce its entry into a market where the brand experience, the uniqueness of the design and the ability to generate conversation are as important as the hotel offer itself.
