After more than 200 years of immortality, Lestat de Lioncourt, the charismatic vampire protagonist of the literary saga “The Vampire Diaries” by Anne Rice, decides to become a rock star. What happens to him in this new stage is what the series “The Vampire Lestat” will tell, which premieres in Spain on June 8 on AMC+, and which is promoted with a capsule collection designed by Palomo Spain.
It is called “The vampire Lestat x Palomo” and is the result of the collaboration between AMC Global Media and Alejandro Gómez Palomo. It consists of 16 unique pieces that combine the recognizable style of the Spanish designer with the immortal universe of the series, which represents the third season of the series “Interview with the Vampire”, created by Rolin Jones in 2022.
The garments, which include jackets, vests or caps and dresses, reinterpret Palomo’s most common codes, while incorporating the themes and aesthetics of “The Vampire Lestat” offering a contemporary approach to the gothic romanticism, drama and sensuality that characterizes both this installment and the original story. Lace, embroidery or sculptural and dramatic shapes are protagonists.
“Designing this capsule for ‘The Vampire Lestat’ became an exploration of a shared universe, where Palomo’s theatrical language meets Lestat’s magnetic and provocative spirit.“, commented Alejandro Gómez Palomo, Founder and Creative Director of Palomo, in a statement. “There is an instinctive dialogue between the romantic and expressive identity of the brand and its emotional complexity, where each piece tells a story that blurs the border between fashion and character, elegance and rebellion.”.
Likewise, AMC Global Media Iberia and Latin America point out that the collection, with global reach, establishes a natural connection between the universe of the series and the character with the creativity of the designer. “It is significant that this collaboration was born in Spain alongside one of the most unique and influential designers in international fashion, demonstrating how Spanish talent can reinterpret a global franchise in a contemporary, sophisticated and culturally relevant way.”, commented Maurizio Vitale, Director of Marketing, Streaming and Brand Strategy at the company.
The collection is available from May 26 on Palomo’s official website, with prices ranging from 60 euros for a cap to almost 7,500 for a down jacket.
The series and the collection have been officially presented at an exclusive event held in Madrid that featured a presentation by Sam Reid, protagonist of the series, as well as influencers and content creators, and a performance by Rodrigo Cuevas.
Lestat de Lioncourt, rock star
As part of the series’ promotional strategy, AMC Global Media has generated a musical personality for Lestat de Lioncourt, presenting him as “the world’s first immortal rock star”, and has created profiles on the main music streaming platforms.
Thus, over the last few months he has released two official singles from the series, “Long Face” and “All Fall Down”. The latter was made together with the production company Lakeshore Records and the original music and lyrics correspond to the series’ composer, Daniel Hart, and are performed by the protagonist, Sam Reid.
Here you can see the trailer for “The Vampire Lestat”:
