The tortilla with or without onion, or the pizza with or without pineapple are some of the “big” debates that divide society. But the airline Vueling has added one to the list by inviting the population in its latest advertising campaign to choose between the beach or the city to enjoy the summer and highlighting its offer of destinations for the summer season.

It does so with an audiovisual piece that takes the question “This summer, beach or city?”, common in user conversations, and elevates it towards the emotional to link the brand to the sensations and feelings of vacations. Thus, beyond the chosen destination, Vueling positions itself as a facilitator of authentic experiences and connections with loved ones.

“There are summers that taste of salt, flip flops and the last swim of the day. And others that taste like terraces, museums and new streets to discover. Whatever yours is, at Vueling we want to take you there“, the company noted when sharing the digital spot. “This summer, whatever team you belong to, fly with Vueling”.

The campaign uses the concept of magnet collecting as an aesthetic reference and narrative resource to convey its message around summer as a time to create unique moments and memories for a lifetime. Thus, the magnets allude to specific destinations such as London or New York, or beach places, but they also reflect activities specific to each style of travel.

The images recreate bathing in the sea, racquet games on the shore or long afternoons sunbathing in the case of beach destinations; or cultural visits or discovery of emblematic places in the case of city destinations.
The social media content is also accompanied by real images that evoke vacation enjoyment and the usual summer behavior.

In addition to asking the question and inviting the population to choose a team regarding the ideal vacation, Vueling has also launched a promotion that has been active between May 19 and 24. It has offered discounts of 15% for the purchase of flights on selected routes between June 1 and September 30.

On the other hand, it launched a raffle on May 20 through social networks around the question that articulates the campaign. Interested users can participate until June 21 to obtain a 500-euro discount on a round-trip flight for the winner and a companion. To do this, they must follow the Vueling account on Instagram, comment if they are from “Team Beach or Team City” and tag the person they would travel with.