Creativity, imagination and the possibilities of artificial intelligence to enhance them have been the focus of “The cube”, the installation that Google has deployed in recent days at Espacio Movistar, in Madrid, to publicize the functionalities of its Google Pixel 10 series, launched in August of last year. It has been the key point in a strategy that has focused on the experience to encourage consumers to discover the smartphone.

“The cube”, created together with the strategy and design studio Dalziel & Pow, has starred in “Meet the Tech”, the interactive exhibition developed to publicize the advantages of technology smartphones. Thus, between May 8 and 13, users have been able to visit the space and delve deeper into the AI ​​functionalities of the devices.

The installation consisted of an immersive space within the store, created with LED screens covering three walls, in addition to the floor and ceiling, and with a surround sound system. With this, a unique sensory journey has been proposed based on audiovisual creations generated with artificial intelligence thanks to Google Veo 3.1, the company’s latest generative video AI model.

The pieces shown have demonstrated the creative capabilities of the smartphone with imaginative creations that come to life in real urban scenes and emblematic places in Madrid, photographed especially for the experience with the Google Pixel 10. The experience has presented three different videos set in emblematic places in the capital, thus strengthening the link between Google and local culture.

Thus, visitors have been able to contemplate white balls cascading into the Plaza Mayor before being engulfed by a brilliant storm of pink dust, from which a giant pink hippopotamus emerges in full race. Also an explosion of flowers and butterflies invading the Temple of Debod, or a rain of paint on the lake in Retiro Park, where the water drops have been transformed into silver rubber ducks.

As the studio explains, “The Cube” has sought to celebrate the unlimited potential of imagination and creativity, and show how the new Google Pixel 10 and AI can help “unlock entirely new forms of storytelling and create immersive worlds of beauty, fun and possibility“.”Designed to spark curiosity, joy and surprise, it pushes the boundaries of what is possible.”; they explain regarding the installation.

The Google Pixel experience at Espacio Movistar

“The Cube” has been part of a comprehensive experience designed to bring the multiple functions of the Pixel 10 closer to consumers, developed under the concept “Created by you with Google Pixel”. It was the first stop on a tour of space that has sought to highlight aspects such as the quality of the camera or the tools based on Nano Banana, Gemini’s powerful AI model for generating and editing images.

In addition to entering the installation, visitors have been able to edit and print photographs in real time, explore the tools integrated into the smartphone through touch screens, and consult with the brand’s experts about the phone’s features. Participation in the activities has allowed us to obtain exclusive merchandising items or access the raffle for a Google Pixel 10 Pro.

In collaboration with Espacio Movistar, Google has also taken to the streets to demonstrate the capabilities of the smartphone live. Taking a photograph as a base, he asked passers-by to use their imagination to edit the image, seeing in real time how the Pixel 10 tools make their visions come true.