A place where imagination has no limits and where dreams become content. This is how the Honor brand defines “La SoñerÍA”, the space it has created as part of its new campaign and in which it provides a creative experience to demonstrate the generative artificial intelligence capabilities of its new Honor 600 model.
The campaign is articulated under the concept “If you can dream it, you can create it” and connects imagination and technology in a context in which content creation has established itself as the new digital language and entertainment formula. With “La SoñerÍA”, Honor seeks to convey to consumers that any idea can be transformed into audiovisual content in a matter of seconds, eliminating traditional technical barriers.
This is an in-house idea from Honor’s marketing department, developed together with the production company PhilmsLAB and the media agency Inspira.
To achieve this, it has relied on content creators Guadalupe Fiñana, better known as Abuela de Dragones, and Xurxo Carreño, who star in the main audiovisual piece of the campaign. Both immerse themselves in a world of dreamlike aesthetics and explore the creative possibilities of the company’s new device. A talking cat, a dragon or a hug between a bird and a toad are some of his surreal creations.
“La SoñerÍA” promotes the device’s new intelligent filter system which, according to the brand in a statement, poses a new paradigm in content creation thanks to its ability to transform images into videos using artificial intelligence.
In total, the Honor 600 has 14 pre-configured filters, including “Magic Hug”, which generates a video in which two people appear hugging even though they have never been together; “Perfect Couple”, which places the user next to iconic figures such as La Gioconda or Albert Einstein; “Drone Filter”, which creates an aerial shot simulating a recording with a drone; or “Super Pet”, which turns pets into animated characters. It also includes the “La SoñerÍA” option, which allows the user to write any idea, add an image and generate a personalized video with three images from your gallery.
The campaign has a dedicated digital space where users can explore the device’s universe of creative options, through a series of videos that explain different filters. In addition, throughout the month of May Honor will activate a series of challenges on social networks, promoted by the creators who are the protagonists of the campaign, with which users will be able to win a smartphone by solving challenges generated by AI.
As Honor explains in a statement, “La SoñerÍA” aims to present technology in a natural, accessible and entertaining way, as well as democratize the creation of content with artificial intelligence, demonstrating that creativity has fewer and fewer technical barriers. Likewise, the campaign positions the Honor 600 as a gateway to a world in which any user can become a creator.
The company ensures that “La SoñerÍA” reinforces its positioning as a brand that goes beyond the hardware and functionality of the devices, and elevates its discourse to lead the conversation around creativity, artificial intelligence and new forms of digital expression.
More info.: The Dream
