Lacasitos’ universe of fun takes on a virtual dimension with the launch of Mundo Lacasitos, a gamified digital experience that seeks to bring the brand closer to new generations. The initiative is based on an interactive portal that invites consumers to explore the Grupo Lacasa brand proposal combining play and learning.
Lacasitos explores new forms of digital communication
The project is inspired by the dynamics of video games to open the doors to a universe full of color, challenges, tests and hundreds of Lacasitos’ popular chocolates. It has been developed in collaboration with the creative and technological studio Imascono, and represents a commitment by the company to new forms of digital communication towards younger users and the integration of the brand in an environment designed to learn through play and connect on an emotional level.
Mundo Lacasitos invites consumers to explore six islands full of challenges, mini-games and curiosities about chocolate, as well as interesting information about the history of the brand and the journey of Lacasitos from the origin of cocoa to homes around the world. “An interactive online experience that combines entertainment, learning and technology to bring young people closer to the fascinating world of chocolate and Lacasitos“, the brand states in a statement.
The experience proposes an interactive tour that begins in the cocoa plantations of Bocanda, in the Ivory Coast, and continues through different scenarios in which players can learn in a playful way how Lacasitos are made, how their factory works or how they are distributed throughout the planet.
Users can choose between four characters, to which they can also assign emotions through emoticons.
“Lacasitos has always been a brand linked to fun and imagination. With Mundo Lacasitos we wanted to go one step further and transfer that spirit to a digital experience where children can explore, play and discover everything behind their Lacasitos in a surprising way.”said Marta Cuartero, Brand Manager of Lacasitos at Grupo Lacasa, in a statement.
The project also relies on new technologies. It is based on Imascono virtual spaces technology, being an interactive and navigable virtual environment in 3D, accessible from all types of browsers and devices.
Mundo Lacasitos aims to be an immersive, fun and educational experience for children and young people to learn without knowledge feeling like a lesson. Gamification, as the brand points out in the statement, helps to discover the world of chocolate and Lacasitos in a natural and entertaining way.
In addition to connecting the brand with its target audience, Mundo Lacasitos aspires to solve a business need. As Ana Rodríguez, Marketing and Communication Coordinator at Imascono, points out in statements to Reason Why, the experience aims to complement and accompany the in-person assistance to the factories in Zaragoza and Oviedo that Grupo Lacasa offers to schools and educational institutions.
“They have a large volume of visitor demand. They even have a waiting list.“, Rodríguez explains to us. “The company wanted a solution to continue providing the service and offers materials about its manufacturing processes and how the company works. Mundo Lacasitos is an interactive, digital and scalable way to continue developing this proposal with schools.”.
The idea is that Mundo Lacasitos consolidates itself as an alternative to the theoretical and introductory part of the factory visit, in which the brand explains issues such as the origin of its cocoa or its production processes. “Thanks to gamification, visitors acquire the key messages about Lacasitos, so that when they visit the factory they can focus on the physical experience“, comments Rodríguez. “In addition, Mundo Lacasitos allows you to explore the universe of the brand from other spheres, be it family or friends.”.
What’s more, Grupo Lacasa’s intention would be to integrate the digital experience as part of the visit in an interactive room, which would promote omnichannel in terms of the brand experience. Likewise, as the company has shared through LinkedIn, Lacasitos’ creative universe is being unified at both points of contact. “This is how we are transforming our factories into something more than a workspace: in the Lacasitos World. A place where fun is part of the experience of the children who come to visit us from the first step”, they have shared.
More info.: Lacasitos World
