Freepik is now Magnific. The company, founded in Malaga in 2010, changes its name and visual identity to consolidate its transformation from a company specialized in the production and distribution of graphic and audiovisual content to an artificial intelligence platform for the creative industry.
Magnific now offers integrated creative infrastructure powered by AI
The change culminates a process that it has been working on over the last few years and that has focused on its evolution from an ecosystem of fragmented tools to an integrated creative infrastructure powered by artificial intelligence. Launched 16 years ago as a search engine for graphic resources, it is now one of the most complete creative platforms on the market, surpassing in capabilities some of the large American players.
““We started without any capital: three friends dreaming big”commented Joaquín Cuenca, CEO of Magnific. “We didn’t know what we were going to build. We just knew that we didn’t feel comfortable standing still. We find new things to create. Now we will find new stories to tell. This is what European AI looks like when it scales“.
With the relaunch, the company consolidates an infrastructure in a single production environment, which brings together the tools and functionalities that until now were separated: image generation, video, upscaling, audio and collaboration. Thus, the Magnific ecosystem now includes image, video and audio models, industry-leading AI upscaling technology, real-time collaborative workspace, exclusive 3D tools and virtual scenarios, and a library with more than 250 million creative assets.
Magnific starts from a privileged market positioning, supported by the strategic work carried out for more than a decade by Freepik. Thus, its journey begins with 200 million euros in annual recurring revenue, more than 1 million paying subscribers and more than 250 Enterprise clients. These include names such as BBC, DeliveryHero, Guess, Mayoral, Huel, R/GA, Damm or Job&Talent.
The company has built its expansion and growth by putting creativity at the center and, more recently, understanding what creators and businesses really need in the era of generative AI to achieve their goals and bring their projects to life, and also building it faster than anyone else.
This has earned Freepik, now Magnific, the trust of the creative community and also production teams, who are already using its ecosystem to produce professional quality work in film and advertising. Recent campaigns by Alain Afflelou or Puma and Manchester City; or the series “The Chronicles of Bone”, produced by Phantom X, are examples of this.
A new identity
The transformation of Freepik into Magnific entails a change in visual identity, which has been carried out with the strategy and brand agency Area17. It represents a new change after the one made in 2023, carried out to support its international expansion and enhance its portfolio of brands, products and services.
The new image, more minimalist and sober than the previous one, consists of the expression of the name and a logo composed of two squares that expand upwards and make up the letter M. As the company explains, the symbol makes visible the company’s central idea: the creation of tools that make the work of creatives bigger and better.
The focus of the company’s strategy is currently focused on them, precisely. Magnific’s intention is to lead the offering of solutions for what it calls the “non-collar economy”, that is, that of all those creatives and professionals capable of producing on an institutional scale without the need for a traditional infrastructure.
“The Industrial Revolution created “blue-collar” jobs and the Digital Revolution created “white-collar” jobs.“, Cuenca said. “Creatives are about to become more powerful than anyone expected. That’s the no-collar economy. That of people who do not dress with a shirt collar. And it’s already underway”.
According to the company, 72% of new creators joining the platform identify as beginners. This implies a structural change: the cost and complexity of creating high-quality content is rapidly decreasing. What historically required a studio, a team and significant capital, today is executed individually if you have the appropriate tools.
And Magnific’s ambition is to lead this new era of creative production.
