Sergio Méndez, until now Director of Institutional Relations and Services for Artists at Warner Music Spain, has been appointed new CEO of the Tango agency. He takes over from Álvaro de Vicente, who held the position from 2017 until January of this year, when he joined as Director at Deloitte Digital.
The appointment marks the return of the manager to the company, where he served as Account Director between 2010 and 2014. As the company explains in a statement, a strategic move to reinforce its commitment to sustainable growth, innovation and the development of new business opportunities. Méndez’s mission, in this sense, will be to promote the growth and development of the organization.
It should be remembered that since September 2023, Tango has been part of the &c. Collective, which brings together the group of advertising and communication agencies owned by the Vocento group. It also includes &Rosàs, Pro Agency, Yellow Brick Road, Estudio Melé and Antrófico.
“My goal is to continue promoting strategic positioning”
In a statement from the agency, Sergio Méndez assures that he takes on the challenge with enthusiasm and responsibility. “Tango is a company with exceptional talent and great growth potential”he commented. “My goal is to continue promoting its strategic positioning and lead a new stage of transformation, developing innovative and creative solutions that generate a real impact on our clients’ businesses.”.
For his part, Antonio Méndez, Founding Partner of Tango y Colectivo &c., points out that Méndez’s return reinforces the agency’s commitment to an integrated business vision, oriented to results and focused on the transformation of brands. “This appointment reinforces a stage of consolidation for Tango, which continues to strengthen its value proposition through profiles with experience, strategic vision and a clear business orientation.“he explained.
The appointment of Sergio Méndez occurs a few months after the incorporation of Diego Lauton as Executive Creative Director at the agency.
The career of Sergio Méndez
Sergio Méndez has a track record of almost two decades in the territories of business transformation, marketing and brand strategy, and has led initiatives aimed at growth, innovation and value creation. As highlighted by the agency, his profile combines a solid strategic vision with a strong ability to
execution in dynamic and highly competitive environments.
Until his return to Tango, Sergio has held various positions at Warner Music Spain, leading strategic alliances in the area of artist services. He played a key role in the consolidation of “The Music Station”, the first artistic and creative hub open 24/7 for artists, authors and content creators, located in the Príncipe Pío North Station in Madrid.
He has also held the position of Strategic Advisor at the consulting firm Jack 3.5 Entertainment, providing services to Warner Music Spain.
Between 2017 and 2019, Méndez worked as Business Development Manager at the digital strategy agency 2btube, which he joined after a two-year stint as Director of Strategy and Development at the communication agency Interprofit. He came to this backed by more than three years as Account Director at Tango, to which he now returns.
However, the beginnings of his career were forged at the events agency Gotiva Events, as Account Supervisor; and at Ogilvy, as an Account Executive.
In addition to his executive experience, Sergio combines his professional activity
with teaching at The Valley Digital Business School and IAB, contributing to the
training of new profiles in digital business. Méndez has also developed his entrepreneurial side, co-founding different projects, including the board game space BoardGame Brotherhood, and the Vinnie Underwear brand.
