Many of the memories we make with family and friends take place around a table and sharing a meal. With the intention of making those moments unforgettable, as well as promoting deeper bonds between people, pasta room brand Prego, owned by The Campbell’s Company, has introduced a special limited edition recorder to help families capture their conversations.
To do this, it has collaborated with StoryCorps, a non-profit organization dedicated to recording, preserving and sharing the stories of Americans of all origins and beliefs. Together they have created “Connection Keeper”, a series of tools aimed at promoting authentic interactions at lunch and dinner and saving them to turn them into indelible memories.
The initiative seeks to preserve authentic conversations to revive them in the future
The device, as the brand explains in a statement, is a simple recorder that captures the real conversations that arise when families gather around the table. Its mission is to record the laughter, stories and endearing moments that naturally occur during a meal and save the recordings so they can be relived in the future.
“Connection Keeper” lacks screens to avoid distractions at the table, and only has one button that has to be pressed to start recordings. Prego assures that it is designed to last and “survive the chaos of family meals“, and is aimed at the whole family, without the need for technological knowledge. It does not have a connection to the cloud, Wi-Fi or artificial intelligence functions.
The device is launched along with its instructions, a card game with themes to motivate conversations, a collection of recipes to inspire lunches and dinners, a package of spaghetti and a jar of traditional pasta sauce. All of this will be available for $20 starting April 27 and through the brand’s website while supplies last.
The package is launched as part of the celebration of Mother’s Day and Screen-Free Week, a global event that will take place between May 4 and 10.
To use it, Prego recommends sitting at the table with loved ones, placing the recorder in the center and pressing the button; choose a conversation topic from the card game; and put aside screens and distractions to be present.
Starting next May 4, according to the brand, users will be able to upload their conversations to a dedicated section on the StoryCorps website and revisit them whenever they want. However, the device also includes a 16GB microSD card with capacity for up to eight hours of recording.
“For generations, Prego has brought families together around the foods they love, helping to create meaningful moments around the table.“, commented Jaime Zagami, Marketing Director of Prego, in a statement. “Through our collaboration with StoryCorps, we invite families to take a break, reconnect, and preserve the warmth, laughter, and authentic conversations that turn everyday meals into lasting memories.”.
For their part, StoryCorps believes that collaboration with Prego will help families be present with each other and preserve their stories for future generations. “We believe that listening is a profound way to honor and connect with our loved ones, and that some of the most meaningful stories are shared in everyday moments, like around the table.”Said Sandra Clark, CEO of the organization.
