ABOUT ADVERTISING COMPANIES
The 2026 National Creativity Awards have awarded 67 advertising companies (agencies, production companies…) and a total of 128 will have a presence in the Creativity Yearbook, since this publication also includes other mentions of campaigns even if they have not managed to obtain a metal.
The great winner has been Oriol Villar, winner of the Grand Prize; In second place is the production company LLYC and the production company Little Spain closes the podium.
ABOUT THE CUSTOMER PORTFOLIO
The 2026 National Creativity Awards Winners list includes 14 advertising companies that have at least two different award-winning brands. The diversity of the clients they work for and with whom they achieve recognition is one of the factors that determine creative capacity. Having companies from different sectors and types in its client portfolio can be understood as a strength in terms of new business. The VML The Cocktail agency leads the classification this year due to the variety of clients and the value of the metals harvested from its work for them.
ABOUT THE CAMPAIGNS
At the 2026 National Creativity Awards, one of the campaigns that has received the most awards has been “Sosegá”, a new flamenco style from the LLYC agency, the Little Spain production company and the Casa Limón studio that transfers Cervezas Alhambra’s positioning around time and pause to the artistic territory. He has collected a total of 7 metals. Also in the ranking of the most awarded is “Cuarta Catalana”, by Fuego Camina Conmigo for Jumpers, which also takes 7 metals thanks to the sponsorship of rival Ronin FC teams, capitalizing on the media phenomenon generated by Ibai Llanos from a reverse visibility strategy.
ABOUT THE ADVERTISING BRANDS
The 2025 National Creativity Awards have awarded awards to 44 advertising brands. By volume of prizes and quality of metals, Banco Sabadell is the one that leads the table this year after having collected the Grand National Creativity Prize with “How to survive a hostile takeover”, by Oriol Villar. It should be noted that in second place is Movistar, a brand that this year has collected 12 awards thanks to campaigns such as “Maruxa” (by Oriol Villar) or “Huesos” (by VML The Cocktail). Jumpers closes the podium with a total of 8 awards.
ABOUT THE COMPLETE RECORD
The winners of the 2026 National Creativity Awards reflect that in total 118 awards have been awarded – including the Grand Prize and excluding the Young Creative category. The proportion is 20 Gold, 37 Silver and 60 Bronze distributed to advertising companies and their advertising brands, with the Craft category being the one that has received the most awards, followed by the Ideas category.
