One of the factors that determine the creative capacity of an advertising company is not the number of trophies it obtains at a festival, or their value, but the diversity of the clients for which it works and with whom it achieves these recognitions. Considering this, VML The Cocktail has been the one that has stood out the most in this sense in the 2026 National Creativity Awards.
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As part of an analysis carried out since reason.Why With editorial intelligence and thematic depth, some data emerge from the list of awards announced by the Creativity Club that we have considered relevant and useful to address. This is the case of the list of advertising companies with the most awarded client portfolio, a good indicator of the creative health and business muscle that each of the industry agents has.
There are a total of 14 advertising companies with at least two award-winning clients in the Palmarés
To prepare it, we have taken into consideration those advertising companies -both agencies and production companies- with at least two different clients awarded in the Awards. The order corresponds, from there, to the relevance of the metals obtained as well as the number of mentions without metal and the diversity of conversations with the client.
According to this criterion, there are a total of 14 advertising companies with at least two award-winning brands. Of them, 2 have four different awarded clients and another 2 appear with three. The Top 4, headed by VML The Cocktail, is made up of two independent agencies and the other two belong to the same holding company: WPP.
VML The Cocktail, at the helm
In this categorization, the performance of VML The Cocktail stands out, which has achieved a greater number of different advertisers awarded Gold in this edition of the contest. Thus, it has Movistar and Aritium awarded with Gold; Heinz Pasta Sauces, with Silver; and Federópticos, with Bronze.
These are brands from various sectors and categories: Movistar in telecommunications, Aritium in health, Heinz in food and Federópticos in optics. They are also both national and international brands. And all of this highlights the agency’s heterogeneous ability to deliver successful creativity, as well as attract new business from different advertising companies.
What’s more, VML The Cocktail is one of the advertising companies that have achieved the best performance in this edition of the festival, having collected a total of 9 metals, and is part of those that currently stand out for their creative proposals to the market along with Oriol Villar, LLYC, Fuego Camina Conmigo and Ogilvy.
The agency, which last year ranked third on this list by client portfolio, has experienced a positive trajectory during its time in this event, which demonstrates the consolidation of its capabilities and creative proposal. It should be remembered that in the 2023 edition it only obtained mentions and in 2024 it achieved three metals. It doubled the figure in 2025 and has now raised it again, reaching 9 trophies.
You can delve into the complete classification through the following table:
This evolution in the National Creativity Awards is supported by the recognition obtained in other festivals, such as the Eficacia Awards or El Sol, in whose latest editions it has also collected trophies.
Furthermore, thanks to the performance of the different VML offices internationally, it has been highlighted as one of the most awarded agency networks in advertising effectiveness, creativity and its use of media, according to the annual rankings of the consulting firm Warc.
The awards validate the proposal that VML The Cocktail launches to the market and which would have benefited from the integration of capabilities derived from the latest business movements experienced. It should be remembered that VML The Cocktail – until 2025 called VML Spain – is the result of the merger in 2023 of the agencies VMLY&R and Wunderman Thompson, which in 2017 had acquired the consulting firm The Cocktail.
Fuego Walk With Me continues to stand out
For its part, Fuego Camina Conmigo occupies second position this year in the classification made by reason.Whycompared to the first place achieved in 2025, having only one client awarded with Golds of the four different ones with which it appears in the Palmarés. Jumpers has collected those Golds and Olistic takes a Silver, while the Bronzes go to What the sleep and Xibeca (Grupo Damm).
Thus, its award-winning brands, all of them national, belong to different sectors and categories: Jumpers in food, Olistic in beauty, What the sleep in rest and Xibeca in beverages.
This performance is the consolidation of a positive evolution in the independent agency’s journey within the advertising industry. And Fuego Camina Conmigo is among the most recognized agencies this year, with a total of 14 awards, along with others such as Oriol Villar, LLYC, Ogilvy and VML The Cocktail.
The market already validated the creative capacity of the agency in its time at the National Creativity Awards last year, when it also won 14 awards for its work for four different brands. Now it repeats those same numbers and consolidates itself as one of the most relevant independent agencies in the national advertising market.
Fuego Camina Conmigo is among the most recognized agencies this year, with a total of 14 awards
It should be noted that half of the awards won by Fuego Camina Conmigo recognize the “Cuarta Catalana” campaign, carried out for Jumpers, which is one of the most awarded in this edition of the contest. Jumpers, in turn, is part, along with Banco Sabadell, Cervezas Alhambra, Movistar and Netflix, of the group of advertising companies with the best performance in these awards.
Of the 14 awards for Fuego Camina Conmigo, the other 7 have been distributed between “Unofficial”, for Xibeca; “Smoke bomb”, for What the sleep; and “Everything”, for Olistic. Through all its work, the agency has been recognized in four of the six categories that make up the contest: Ideas, Strategy, Content and Craft.
Thus, the evolution of the agency in recent years is notable. In the 2023 edition of the festival organized by the Creativity Club, it obtained mentions in the Yearbook without collecting any metal; but in 2024 he achieved 3 mentions and 1 Bronze. In 2025 it garnered 14 metals and 10 mentions, and this year it improves those figures with another 14 metals and 18 mentions.
Other agencies that stand out in the c of c
The diversity of the clients for whom they work and with whom they achieve recognition is one of the factors that determine the creative capacity of an advertising company. Beyond the color of the metal, having companies from different sectors and typologies in its client portfolio can be understood as a strength in terms of new business.
Taking into account this classification, it is worth noting the result of Oriol Villar, which has been the most awarded agency in the Awards this year with a total of 20 awards, including the Grand Prize for the strategy “How to survive a hostile takeover” for Banco Sabadell. It is, however, behind VML The Cocktail and Fuego Camina Conmigo, having achieved funds for three different clients: Banco Sabadell, Estrella Damm and Movistar, belonging to the banking, beverage and telecommunications sectors, respectively.
Of the 20 awards obtained, 10 have corresponded to the work carried out for Sabadell, which, for its part, is part of the group of advertising companies that currently lead Spanish creativity, along with Movistar, Jumpers and Cervezas Alhambra. The Oriol Villar agency has had its advertising strategy for the bank recognized in the face of the hostile takeover process launched by BBVA and which failed, after many negotiations, in 2025. The case “How to survive a hostile takeover” has received, among others, the Grand Prize and three Golds in the Strategy, Ideas and Media sections.
On the other hand, Oriol Villar has obtained metals for the work done for Estrella Damm within the framework of its long-standing platform “Mediterráneamente”. The summer 2025 installment, titled “The same old thing” and starring Quim Gutiérrez, has achieved 6 metals, including a Gold in Craft for its direction and production. In addition, “Maruxa”, the main spot of Movistar’s new brand platform, “Es por todos”, has also contributed to the agency’s record of four trophies, among which a Silver in the Ideas section stands out.
You can delve into the complete classification through the following table:
Ogilvy’s work has also been notable in this edition. The agency, which maintains its position among the most awarded in the National Creativity Awards, has achieved 8 metals distributed among 2 Golds, 3 Silvers and 3 Bronzes, for three different clients: the Ministry of Equality, Cruzcampo and Audi. To this we must add the 21 mentions that he will have in the Yearbook, among which are some of his works for brands such as Ecovidrio, DGT and Bimbo.
The agency thus stands out for the diversity of its portfolio, having carried out advertising work that covers different sectors such as beverages, automotive or food.
