Dunkin’ has announced the appointment of Alejandro Rodríguez as the new Marketing and Franchising Director in Spain, within the framework of a reorganization aimed at accelerating its growth in the national market. The company, operated in the country by Inspire Brands, thus reinforces its structure with the objective of integrating innovation, communication, customer experience and expansion under the same strategic direction.

In his new position, Rodríguez will be responsible for leading Dunkin’ brand strategy in Spain, with a comprehensive approach aimed at reinforcing its relevance, expanding its penetration and strengthening its connection with the consumer. In addition, it will assume the development of the franchise model, promoting the identification of new business opportunities and the territorial growth of the brand.

The appointment occurs in a context in which the brand seeks to strengthen its competitive positioning through marketing innovation and differentiation in its actions. Alejandro Rodríguez has more than 15 years of experience in marketing, business development and brand management in sectors such as restaurants, retail, media and sports sponsorships.

In his career, his time at NRSur, a Dunkin’ master franchise group in Spain, stands out, where he served as Marketing Manager for brands such as Burger King and KFC, leading the marketing strategy for the restaurant network in Andalusia. He has also held positions at PRISA and Málaga Club de Fútbol, ​​managing sponsorship agreements, marketing strategies and relationships with partners.

“Dunkin’ is an iconic brand worldwide and with great development potential in Spain. I face this stage with great desire to continue building a growth strategy that allows us to establish an increasingly relevant connection with the consumer”said Alejandro Rodríguez, Marketing and Franchising Director of Dunkin’ Spain.

Graduated in Marketing, Commercial Management and Advertising from ESIC Business & Marketing School, he also has a Master’s degree in Digital Marketing and Electronic Commerce from EAE Business School and a Senior Management program at San Telmo Business School.