First it was an athletic invitation to dream together, then a galactic adventure, and now On expands its dream universe by traveling to the center of Zendaya’s imagination in its new ad. The Swiss sportswear brand presents its first collection of footwear and clothing co-created with the actress in an artistic short film directed by filmmaker Spike Jonze.

“Shape of Dreams” lives up to its name and opens the doors to a world of imagination presented as a visual metaphor for the creative process behind the project. As the brand explains in a statement, the spot is set in the design universe imagined by Zendaya, which has been called “The Dream Lab.” and that proposes a blank canvas for the imagination and in which silhouettes evolve, materials change and ideas are perfected.

The three-minute piece explores surrealism and avant-garde with garments that stretch, shrink and transform in both shape and color until reaching their final design. The audiovisual language combines music, editing and choreography evoking the cultural codes of silent cinema, constructing a classic narrative revised through the prism of modernity and in line with the items in the collection.

The short advertising film is complemented by a series of images taken by photographer Sean Thomas, which takes viewers behind the scenes to present the new garments.

The campaign presents the first joint collection between On and Zendaya, the result of the collaboration they have had for two years. According to the brand, it brings together Zendaya’s vision for modern sportswear with On’s design expertise, balancing performance and style. Stylist Law Roach, a frequent collaborator of the actress, has also participated in the project.

“This collection marks the next chapter of our creative partnership with Zendaya“, commented Alex Griffin, Marketing Director of On. “His creative spirit is perceived in every detail, defining the fusion between performance and style. At On, high-end design is part of our DNA, and this launch reflects the culture of curiosity and collaboration that continues to shape our work.”.

From On they assure that the collection has prioritized functionality, versatility and naturalness, both in silhouettes and in colors and textures. It is made up of sleeveless t-shirts, half-zip anoraks, midi skirts or parachute pants. For its part, the footwear presents the Cloudnova Moon, which reinvents the Cloudnova collection with an avant-garde aesthetic.
It will be available from April 16, 2026 on the On website, in physical stores and at selected retailers worldwide.