The Soccer World Cup promises to position the host cities as tourist destinations. That is why the Government of Mexico City has launched Xoli, a chatbot designed to act as a tourist guide and help visitors experience the city during the event.

It has been launched by the Digital Agency for Public Innovation, the Ministry of Culture and the Ministry of Tourism of Mexico City and has been presented, as those responsible for it explain, as an innovative strategy that combines immediate attention, accessibility and efficient use of technology to strengthen the experience of visitors to the city.

The digital tool is available 24 hours a day, 7 days a week and offers information to national and international tourists in both Spanish and English. As explained by the city government in a statement, it works through decision trees and is powered by artificial intelligence, which allows it to answer questions and maintain conversations.

To use Xoli, users must add the number 55 6565 9395 on WhatsApp, and consult the page mexicocity.cdmx.gob.mx. From there people can write open questions or navigate through the interactive menu available. The chatbot understands natural language, so it can respond to queries such as: “What museums do you recommend I visit with children?” or “Where can I find concerts this weekend?” (Where can I find concerts this weekend?).

Xoli can answer questions and offer information in a wide range of categories, such as museums, gastronomy, accommodation, cultural events, mobility and transportation, climate, history and culture or sports and the World Cup, among others. It also allows you to consult activities by specific dates, which makes it easier to plan personalized itineraries.

The virtual assistant was born as an alternative to the traditional models of tourist consultations for those who visit the city during the Soccer World Cup. However, the Mexican administration assures that it will keep the tool active for anyone who visits the city as a permanent option within the framework of its tourism offer. “We want each visitor to experience CDMX in a simple and digital way. This new tool is an open window to our city and everything it offers”, commented Ángel Tamariz, Head of the Digital Agency for Public Innovation.

Beyond practical information, the tool seeks to be another point of contact with visitors to convey the city’s offering. “Xoli represents the hospitality that characterizes Mexico City taken to the digital environment“; stated Alejandra Frausto Guerrero, Secretary of Tourism of the capital. “Every day, Mexico City offers tourists and visitors more than 3,000 activities. This chatbot helps make this enormous offer an orderly and memorable experience.”.

Thus, the chatbot aims to speed up access to tourist information and reduce search times, as well as improve the image of Mexico City as a technological, innovative and accessible city for all people. The initiative aims to promote a closer, modern and efficient experience in the country’s capital, according to those responsible.

The launch of Xoli adds to the technological efforts promoted by the Mexican authorities to turn the World Cup into an engine of development for commerce, sports, tourism and culture throughout the country. The federal government contemplates the development of more than 5,000 activities linked to the competition.
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