The 30 most valuable Spanish brands have managed to grow despite a context marked by inflation and geopolitical instability. According to the Kantar BrandZ 2026 ranking, they have increased their total value by 27% compared to 2025 and reach $147 billion.
According to the consulting firm, the list has experienced an increase in its combined value of 47% in the last two years. This places Spain at the head of its surrounding countries, since growth exceeds that recorded in other European markets, and highlights its ability to drive success both locally and globally.
BBVA rises from third position thanks to a valuation of 18,269 million
It should be remembered that for the Kantar report, it considers those brands that have Spanish origin and are owned by a company that is listed on a credible stock exchange or whose financial information is in the public domain. The ranking is published at the beginning of each year, but the calculation of the value of each brand takes into consideration financial data and consumer perceptions from the previous year.
This time, it is based on the opinions of more than 90,100 respondents about 1,300 brands in 99 categories.
Ranking of the most valuable Spanish brands
Once again, the list is headed by Zara, whose value has grown by 12% to reach $38,029 million. In second position is BBVA, which rises from third position, thanks to a valuation of 18,269 million dollars and an increase of 61%. The podium is closed by Banco Santander, which rises from fourth position, with a valuation of 16,589 million dollars and a growth of 80%.
In the rest of the top 10, few changes are observed: Iberdrola improves one position, while Movistar loses three places to reach fifth place. Endesa, for its part, remains in sixth position; while CaixaBank improves one position and Naturgy loses one place and remains in eighth position. Mercadona maintains ninth place, and Bershka displaces Massimo Dutti to close the top 10.
Kantar highlights that the highest growth of the ten most valuable brands has been experienced by CaixaBank, with 94%, giving it a valuation of 6,669 million dollars. However, in the complete list, with 30 brands, Bankinter, with 107%, and Iberia, with 106%, obtain the most notable growth.
On the other hand, the biggest drop in the top 10 has been experienced by Movistar (-21%), although when focusing on the list as a whole, the sharpest decline corresponds to Cruzcampo, which loses -26% of its value, down to 414 million dollars.
Regarding new entries in the ranking, the consulting firm Loewe enters the list for the first time as the only Spanish luxury brand. It debuts at number 20, with a brand value of $1.077 billion.
For its part, Abanca comes in at number 24, with a brand value of 830 million dollars, and Cupra comes in at number 27, with a brand value of 604 million dollars.
By category, and although the ranking is once again dominated by companies from the financial and energy industry, the consultancy highlights the performance of fashion brands. It points out that the six brands of the sector present in the ranking – Zara, Bershka, Pull&Bear, Massimo Dutti, Stradivarius and Mango – increased their joint value by 11% and represent 35% of the total value of the classification.
Instead, Kantar says the list reflects the impact of changing consumer habits in the alcohol sector. More and more users are opting for alcohol-free or low-alcohol alternatives and that is transforming the category. Only two beer brands, Mahou (25th place) and Cruzcampo (30th place), are present in this edition of the list.
Based on the classification, the consulting firm highlights the importance of a global growth model that considers relevance and differentiation. “In a world where technology and lifestyle trends increasingly influence how people search, choose and buy, the factor that truly differentiates companies remains branding.“, comments María Granados, Brand Guidance Domain Lead at Kantar Spain, in a statement. “By becoming more relevant to consumers and differentiating themselves from global and local competitors, Spanish brands can strengthen their pricing power, improve their resilience to global volatility and grow their brand both nationally and internationally.”.
