Last year, the bakery and pastry brand Levaduramadre joined Ruavieja to reinterpret torrija, one of the most famous and versatile sweets of Holy Week, with touches of pomace cream. Now, it expands that path of innovation in a cobranding with Nutella in a limited edition of the dessert that includes the popular hazelnut and cocoa cream.

As the company explains in a statement, this version of the traditional recipe fuses craftsmanship and pleasure. He assures that the result is “a proposal that celebrates the best of both worlds: respect for the slow and artisanal processes of Levaduramadre and the unmistakable flavor of the most iconic hazelnut and cocoa cream“.

As described by the brand, the base of the product is traditional Levaduramadre torrija, made following its classic recipe. They claim that it stands out for its creamy interior and an aroma of cinnamon and citrus inspired by traditional cuisine. The new recipe is crowned with Nutella cream, providing a smooth texture and the hazelnut flavor that has conquered consumers for decades worldwide.

“At Levaduramadre we understand torrija as a bridge between generations, a flavor that unites us all around a table“, they comment from Yeastmother. “By combining our Torrija with an icon like Nutella, which symbolizes positivity and the pleasure of sharing, we have created a proposal that not only seeks to delight the palate, but also awaken that smile and optimism that only traditional flavors can achieve.”.

The union of both brands, they point out, is born from shared values ​​around craftsmanship and quality. They point out that the recipe highlights the versatility of Nutella as an ingredient in high-quality artisan pastries, and is in line with the philosophy of Levaduramadre, the brand stands out for its heritage and its ability to unite people around flavor.

The new torrija, which is available for a limited time in the Levaduramadre store network, is one of the most anticipated product innovations on the calendar for the brand’s regular customers, accustomed to new launches of this type on specific dates.
It is worth remembering that the brand also launches special editions of other iconic desserts in national cuisine, such as the roscón de Reyes.

The brand communicates the launch through social networks and digital platforms, and also in collaboration with influencers and content creators. Thus, Levaduramadre has collaborated with María Morales, professional chef and finalist of the ninth edition of the “MasterChef” competition.