After a first Barcelona-London flight in 1996, the EasyJet airline has reached 30 years of operations in Spain, and its base in the Catalan capital turns 10. Two milestones that the company considers a reflection of its commitment to our country and that it has been celebrating in recent days with various actions that have focused on creativity, communication and user participation.

Together with the cultural relevance unit of WPP Media, it has developed the campaign “Let us take away the flight”. With this motto, Easyjet appeals to all the experiences lived as a company, while placing passengers and the stories that have begun on board its planes at the center of its commemorations.

To do this, the brand has collaborated with artists based in Barcelona with the aim of bringing travel stories to life. Through illustration, Carmen de la Riva – better known as Iglús – and Lyona Ivanova have created two small comics that express, from different perspectives, the sensation and experience of traveling with EasyJet.

The portal has also echoed this TimeOut Barcelonawhich has been part of the strategy to expand the airline’s communication. Through its accounts, the medium has also publicized EasyJet’s collaboration with the artists and has shared the creative process behind the creation of the vignettes.

Along with Time Out, the airline has also launched a contest. In addition to following the company and portal profiles on Instagram, until March 18, those interested had to share an anecdote they had on a flight and mention a person with whom they would like to take a trip. The prize is two flights departing from Barcelona to a destination in Europe or the United Kingdom.

On the other hand, and with the intention of strengthening its link with Barcelona, ​​EasyJet has also promoted a live radio program from the Josep Tarradellas Barcelona-El Prat Airport, which it has carried out together with the “Matina Codina” space, on the RAC105 station. Thus, the program on March 19 was carried out from Terminal 2C.

During the broadcast, both passengers present at the airport and listeners who participated in the program were able to share their personal stories related to their plane trips and take part in a raffle. Among all the anecdotes received, the presenters selected a winner who as a prize received a double flight from Barcelona to a city in Europe.

“After ten years operating a base in Barcelona and three decades connecting Spain with Europe, we wanted to celebrate this anniversary in a different way, highlighting what traveling means at the level of experience.“Commented Carolina Bao, EasyJet’s Campaign Marketing Manager for Spain and Portugal, in a statement. “This campaign is born from the idea that behind every flight there are stories that deserve to be told. And it seemed especially nice to do it with local artists and with the participation of our own community of travelers.“.

In this sense, in the year in which EasyJet celebrates 10 years in Barcelona and 30 in our country, the campaign aims to reaffirm the company in its role in European connectivity and in the development of tourism and the local economy.
The airline assures that since it began operating in our country it has transported nearly 270 million passengers; and employs 900 professionals in its four bases, which it considers a reflection of the strategic weight of the Spanish market within its network.