During matchday 31, which will take place between April 10 and 13, LaLiga will celebrate the first Retro Day in its history, an action in which the clubs that make up the first and second division will take to the field and play with kits inspired by iconic editions of their past. The initiative, which will unite football and design, has been presented using, precisely, fashion codes.

On March 19, LaLiga held a parade to present the official t-shirts that will be part of the action, which is articulated under the claim “The collection that will never go out of style.”

This is an exclusive collection that pays tribute to some of the most iconic designs in the clubs’ history. For example, Atlético de Madrid’s clothing is inspired by the origins of the club, founded in 1903 under the name Athletic Club, and its first years of blue and white identity. For its part, the Valencia CF shirt is inspired by the alternative kit used in the early nineties.

This seeks to create a tangible expression of the legacy of Spanish football, turning the history of each club into an experience. The historical garments have been reinterpreted for the current competition with a contemporary look, but maintaining the essence and the most recognizable elements of different eras. As LaLiga expressed in a statement, they will act “as a bridge between generations, connecting the origins of the fans with the way in which football is experienced today”.

The action arises from the clubs themselves, and has been managed and led through the LaLiga Club Office. It has materialized in a fashion show held within the framework of Madrid Fashion Week, which took place between March 17 and 21 at IFEMA. The event, which united football, culture and fashion to highlight the legacy of the competition, has placed the entity and the clubs in one of the main international showcases of the creative industry. helping to boost its relevance and expand its influence beyond the sporting field.

The parade, called “LaLiga Fashion Night”, took place at the Palacio de Fernán Núñez (Madrid), and included the participation of active and former players, such as Fernando Morientes; influencers and content creators, like Alexsinos; or sports journalists, like Carlos Martínez, acting as models and wearing the collection’s t-shirts.
As you may have known reason.Why Each club chose its representatives to wear the shirt, although LaLiga has also collaborated with the selection of some figures. The professional models have been managed by Madrid Fashion Week.

In addition to the club kits, LaLiga’s aesthetic proposal also includes a shirt inspired by the referee model released in the 1994 World Cup in the United States, which broke with the traditional black and introduced vibrant colors and geometric patterns.
A special ball has also been created that pays tribute to the aesthetics of the 90s, marked by black and white geometric designs.

Likewise, and in line with the tradition of large fashion shows, the closing of the show featured a piece created by the 5th year Double Degree students of the Higher Center for Fashion Design in Madrid. The dress is made up of fragments of different kits in a silhouette inspired by the patchwork of balls and in the shape of an open corset that represents sports trophies.

The intention has been to pay tribute to the history of the 42 LaLiga clubs, as well as to convey the entity’s values ​​around supporting emerging talent. Thus, the collaboration with the students puts into practice LaLiga’s philosophy about giving voice and opportunities to young people.

In addition, as is usual in the shows of big fashion brands, there was also a “front row” with celebrities. Thus, among others, former player Iker Casillas, actor Miguel Ángel Muñoz and Carolina Durante singer Diego Ibáñez could be seen.

Here you can see the full parade:

At the time of announcing the initiative, at the beginning of March, Jaime Blanco, Director of the LaLiga Club Office, reflected on the presentation of the collection within the framework of Fashion Week. “It is the perfect showcase to project that identity beyond the playing field and place football at the center of the cultural and creative conversation.”he commented in a statement.

For their part, from the organization of the fashion event, they assured that the initiative reinforces the vocation of the catwalk to open new creative dialogues that transform the present of fashion, reinforcing the meeting as a space where creativity, culture and new aesthetic narratives converge.

“With this presentation, MBFWMadrid highlights its role as an innovation platform and interdisciplinary meeting“, they pointed out. “For MBFWMadrid, the incorporation of LaLiga Fashion Night represents a natural step in the expansion of the catwalk towards experiences that connect with diverse audiences and contemporary lifestyles. The relationship between fashion and sport is experiencing a moment of special international relevance, with retro aesthetics consolidating as one of the key currents in editorials, streetwear and creative discourses.”.

In this context, LaLiga understands fashion as an increasingly logical space for football. “The retro day was not just about looking at the past, but about taking all that symbology and taking it to a new place, more connected to culture, style and the way in which stories are consumed today.“, commented Paula González Diezma, Head of Ambassadors and Social Opinion Leaders at LaLiga, through LinkedIn. “These types of projects show that football still has many ways to continue evolving without losing what makes it unique and celebrating its legacy.”.

The t-shirts that will be part of the Retro Match will be sold and, therefore, can be purchased through the club stores.
The initiative is communicated with a campaign designed by El Ruso de Rocky and which brings together old images and photographs of the different clubs in the competition.