Smart glasses, with the capacity to connect to the Internet, transmit audio or take images, constitute a territory of innovation that major technology companies have explored to date. Meta, for example, has been one of those that has put the most effort into the development of this wearable in collaboration with Ray-Ban. However, the incursion of more traditional optical chains promises to democratize the category.

Over the last few weeks, some of the main firms in the sector have presented their innovations, many of them articulated by the possibilities of artificial intelligence to develop new products and improve the customer experience. All of this contributes to a new evolution of glasses, which long ago went from being a tool to correct vision to becoming a fashion accessory and, now, to a device linked to both functionality, communication and even entertainment.

VisionLab smart glasses

At the end of January, the VisionLab optical chain presented its glasses with artificial intelligence, called AI Glasses by VisionLab. As the company explained at the time, the device has rods that allow you to capture photos, record videos, answer calls, listen to music or translate conversations without having to use your mobile phone.

The glasses include, among other things, Wi-Fi connectivity, high-resolution camera, 32 GB of internal memory, microphones and stereo speakers. In addition, its AI system allows, through an application, to carry out advanced functions such as simultaneous translation of conversations, image recognition with AI, audio recording and transfer of photos and videos directly to the smartphone.
It comes with transparent neutral and sun lenses so that they can be exchanged as needed, and are sold at 199 euros.

The new product, as the company states in a statement, is aligned with its desire to offer solutions, through innovation and technology, that reinforce the quality and personalization of the service to make more and more people see better.
The AI ​​Glasses by VisionLab are not the company’s first development around artificial intelligence, since at the end of 2024 it presented Kümer AI, an algorithm capable of creating unique visual profiles for each user thanks to the analysis of the visual parameters of more than 70,000 people.

Magic Connect, by Alain Afflelou

At the beginning of March, Alain Afflelou presented Magic Connect, his first collection of connected prescription glasses. Its pieces have connected rods and a frame that integrates high-definition speakers and a noise-reducing microphone, allowing users to make calls, listen to music or participate in video conferences without resorting to external headphones.

The collection, which also includes Bluetooth connectivity and is presented in six models – three unisex and three for men – and twenty-five color references, represents the technological expansion of the Magic concept, a system of interchangeable magnetic clips. Magic Connect, as the company announced, is sold in France, Belgium, Luxembourg, Spain, Switzerland and Portugal, at a price of 249 euros.

Multiópticas bets on AI

Multiópticas, like other firms, is marketing Nuance hearing glasses, but has also presented its innovations in the field of artificial intelligence. It has created ProAI, a tool with AI and virtual reality used that allows the creation of premium progressive lenses and provides greater total customization by adapting to the unique ocular dynamics of each user.

As the company explains in a statement, the system facilitates the elimination of abrupt transitions between distances, offering a more fluid and natural vision. Unlike traditional methods, the new process applies virtual reality to record the user’s visual behavior, and generate frequency maps that identify the most naturally used vision areas. All information is processed by AI and combined with the patient’s prescription to manufacture personalized lenses that optimize sharpness areas.

The brand has presented it under the concept “Sensory Evolution”, a campaign that seeks to destigmatize progressive lenses, reinforces Multiópticas in innovation and comprehensive visual health care.