Consolidating the positioning of the park as a unique cultural and leisure proposal in our country is the objective of “The Call”, the new advertising campaign for Puy du Fou Spain for 2026. It is also the brand’s first major campaign on television and with it it seeks to reinforce its differentiation and notoriety at a national level.

It has been created together with the Havas Creative Spain agency and the Be Sweet production company, directed by Milo Blake. The creative concept revolves around the idea that Puy du Fou is an emotional experience that is difficult to explain with words, and is materialized in a visual metaphor that uses horses as protagonists, being one of the most recognizable icons of the park and its shows.

The audiovisual piece of “La Llamada” uses a cinematographic and artistic style to provoke emotion and arouse curiosity in the viewer, as well as to convey the feeling that there is something that deserves to be experienced in the first person. The advertisement has been filmed, among other places, on Alcalá Street, in Madrid; and at the train station or Puy du Fou itself, in Toledo.

“When we started working on this new campaign we decided not to try to rationally explain what Puy du Fou is. We choose to transmit that special force that those who visit us feel, which drives them to share it with others.“, commented Álvaro Moreno, Director of Marketing, Communication and Commercial of Puy du Fou Spain, in a statement. “Puy du Fou has the ability to transform a leisure experience into something much deeper: emotion and pride in our origins, our roots and our History.“.

The campaign runs on television, social media, digital platforms, cinema, radio and outdoor advertising. Media planning aims to expand Puy Du Fou’s influence nationally and convey how each person who visits the park spontaneously becomes an ambassador, driven by the emotion of the experience.

“La Llamada” is part of a broader strategy aimed at consolidating the Puy du Fou brand on a large scale in Spain, taking advantage of its moment of growth and recognition. As noted in the statement, in 2025 the park reached 1.72 million visitors, the highest number since its opening.

The intention is to continue highlighting Puy Du Fou’s ability to attract the public and generate a tourist and cultural impact with a proposal based on large historical shows that combine narrative, monumental scenography and stage technology. “Our goal is that this call reaches all Spaniards, that they feel the urge to come to Toledo and be excited by each of our shows.”Moreno added.