He has a million followers on Instagram and his photographs with President Donald Trump, the soccer player Leo Messi or the content creator Speed, accumulate thousands of interactions. But Jessica Foster, who presents herself as a member of the US military and an advocate of the “America First” doctrine, is not real. It has been created by artificial intelligence and its proposal mixes political propaganda and erotic content as the basis of a new business model.

The account was created at the end of last year and accumulates dozens of videos and photographs in which Jessica, who responds to the normative canons of traditional beauty, wears a military uniform and poses at supposed official events with Trump, at cultural and social events, such as the Super Bowl, or on supposed international missions. On multiple occasions he appears posing next to airplanes, military equipment or the United States flag.

Among his latest appearances, for example, he appears speaking at the Inter Miami reception event after their victory in the MLS, or speaking at the “Border of Peace Conference”, which is an allusion to the “Board of Peace” conference, the international organization established by Donald Trump with the intention of mediating in the conflict between Israel and Hamas in Gaza, and supervising the reconstruction of the Strip.

In his publications, with a marked patriotic line, he appreciates the work of the President, and also praises the work of the army. “The best job in the world“, explains the virtual influencer along with a video in which she appears dressed in full military uniform, with the American flag waving in the background.

But Jessica Foster is not only popular on the Meta social network. He is also on Only Fans, despite the fact that his account has only existed since last November. His 24 publications on the platform have managed to accumulate more than 12,000 ‘likes’ from users who, presumably, have been attracted by the suggestive content he publishes on Instagram.

Your first post on the social network can be considered a declaration of intent. Dressed in a military uniform and sitting in an office, she looks seductively at the camera. Above the images the text reads “If you are a straight guy who likes American army girls, stop scrolling and give me a like”.
Along these lines, he has accompanied other images with the message “Who wants an army girl?“, as well as photographs in which he gives prominence to his feet.

On Only Fans, her profile is presented under the name Jess and her description reads ““Public employee by day, creator of problems by night”. He also assures that he responds to all messages, but asks his viewers for patience because “I’m not a robot“From this it could be inferred that behind the profile there is a real person, and that the virtual character Jessica Foster has been created to generate an audience and monetize the content.

The popularity of the figure once again puts on the table the debate around the capacity of artificial intelligence to generate content that is difficult to distinguish from reality, and how this type of content, increasingly common, is capable of capturing the attention of users and generating large audiences in a short time.

It also reopens the conversation around the ethical applications of generative artificial intelligence. In this case, Jessica Foster’s profile has achieved notoriety by creating a military aesthetic and a patriotic narrative in a context of growing nationalist sentiment in the United States. He has combined it with hyperrealistic images and an erotic aesthetic to capture the attention of a specific audience and convert his followers into subscribers.

At the marketing and communication level, the strategy behind Jessica Foster’s success shows a new panorama for social networks. One in which the unspoken agreement that the authenticity of your content falls apart and in which the value of metrics such as engagement is diluted. In increasingly synthetic platforms, the feeling of connection is easily imitated and also monetizable, which can weaken the credibility of the platforms and the trust of users.