Alain Afflelou takes another step in its evolution as an optical brand by presenting Magic Connect, its first collection of connected prescription glasses. The launch marks the group’s formal entry into the field of in-mount connectivity, a segment that until now has been dominated by hybrid devices between technology and fashion. With this proposal, the company seeks to place innovation at the heart of its own range, building on the previous success of its Magic line.

In this new collection, the mount allows you to exchange traditional temples for connected temples that integrate high-definition speakers and a MEMS microphone with noise reduction. The user can make calls, listen to music or participate in video conferences without resorting to external headphones. The touch controls, integrated into the temples, allow you to manage volume, tracks and calls directly. Bluetooth connectivity supports simultaneous connection to two devices, making it easy to switch between professional and personal environments without disconnections in between.

The collection includes six models – three unisex and three for men – and twenty-five color references. The autonomy reaches up to five hours at 85% volume, with charging using integrated magnetic sensors and USB-C cable or charging case. The indicative public price is 249 euros and includes a mount, two clips (solar or screen), a pair of connected rods and a charging case. Distribution covers France, Belgium, Luxembourg, Spain, Switzerland and Portugal.

Magic Connect is the technological extension of the Magic concept, one of the Alain Afflelou network’s own ranges that, according to brand data, accumulates more than 1.8 million frames sold – one every three minutes, according to the company. The system of interchangeable magnetic clips has thus consolidated a positioning based on versatility and accessibility. Now, the incorporation of connectivity expands that DNA: the glasses continue to be prescription, customizable and designed for daily use.

Anthony Afflelou, President and CEO of the Afflelou Group, explains that innovation responds to specific everyday needs. “We wanted to focus the benefits of connectivity on what is most essential: calling on the phone, working on the computer or listening to music”he points out. The movement fits with a broader trend in the optical and wearable sector: integrating technology into everyday objects without turning them into obvious gadgets. Instead of adding a screen or a visual assistant, the brand opts for hands-free audio as added functionality.