From left to right: Coloma Fdez. Armero, Toni M. Mir and Jose Battaglio.

The advertising musicians Coloma Fdez. Armero, Jose Battaglio and Toni M. Mir will be awarded the c de c de Honor award, the award given by the Creativity Club and recognizes the most outstanding careers and contributions in the field of advertising creativity in our country. The distinction is awarded on behalf of the group of professionals dedicated to music in advertising, for their “extraordinary career and significant legacy“, according to the club in a statement.

The decision of the c de c seeks to highlight the decisive contribution of original music, composition and sound production to the development of some of the most relevant pieces in the history of Spanish advertising. “His work has defined brand identities, amplified creative concepts and demonstrated that sound is not a complement, but a strategic language within the creative ecosystem.”explains the organization.

Armero, Battaglio and Mir have been unanimously selected by a commission made up of professionals from the sector who have been awarded in previous editions and who are current members of the c de c: Alberto Astorga, Concha Wert, Daniel Solana, Daniel Ilario, José Luis Esteo, Julián Zuazo, Luis Casadevall, Manuel Valmorisco, Marta Rico, Miguel García Vizcaíno, Miki Heras, Toni Segarra, Uschi Henkes and Pepa Rojo, current President of the c de c.

The trio of musicians will take up the baton from the creatives Alberto Astorga and Daniel Ilario who won awards in the 2025 edition of the contest. They will receive the award during the 2026 National Creativity Awards Gala, which will take place on April 18 at the Kursaal Conference Center in San Sebastián.

The career of Coloma Fdez. Armero

Coloma Fernández Armero has a career of more than four decades in the field of creativity, where she has explored fields such as advertising, writing or music, as well as the bridges that connect them. According to the c de c, under Coloma’s vision, the mechanism of a good headline and that of a good melody is the same: synthesize with authenticity.

Since 2007 she has served as General Director of the production company OEO & Parser, where she works to highlight music as a strategic and creative tool. Previously he worked as a columnist in SFashion and Marie Claireafter ten years as CEO of ASK Música y Publicidad, a production company that, among other works, created the popular “Pita del” for Coca-Cola in 2004.

Between the late 90s and early 2000s, Coloma Fernández Armero worked as a columnist in The Countryscreenwriter, writer of her own novels or personal stylist. Prior to this stage, in the beginning, she was linked to the advertising industry as Creative Director at Tapsa or Copywriter at the Leo Burnett or Lintas agencies.

The career of Jose Battaglio

Jose Battaglio has a long career as a producer, composer and music supervisor, both in the music industry itself and in the advertising and audiovisual sector. According to the c de c, its distinctive seal has been appreciated for years in big brand campaigns and has contributed to amplifying the creative impact of messages, defending the role of music in advertising communication.

In 1992 he started the production company Heaven Music, where he currently serves as CEO, and in 1998 he founded the audio post-production studio Sonomedia, together with Kaelo del Río. Battaglio has worked for brands such as McDonald’s, Iberdrola, Carrefour, ING, Vodafone, Toyota and Heineken. Heaven Music worked on the music for the campaign that communicated Moeve’s sponsorship of the main Spanish football competitions. He has also developed musical supervision for HBO, Atresmedia and Movistar productions.

Before reorienting his career towards music applied to advertising, Jose Battaglio was a musician in rock bands such as “Esqueletos” and “Seres Vacíos”. He was also founder and composer of the group “La Frontera” where he contributed both instrumentally and creatively to the group’s sound.

The career of Toni M. Mir

Toni M. Mir has more than 20 years of experience in the music industry, during which he has created soundtracks for films, documentaries and television series, as well as jingles and original compositions for advertising. From c de c they highlight that their passion for music began in childhood, which has led to a playful approach that has defined their own style that moves away from academic standards and is guided by emotion.

In 2004 he founded Trafalgar 13 Music House, an independent studio based in Barcelona with a branch in Los Angeles, from which they have worked for brands such as Barcelona City Council, Royal Bliss, Aldi, Mahou, Cacaolat and Eroski, among others. One of his most notable recent works is “My neighbor Jose”, for ING.

Toni M. Mir is a member of the European Film Academy, the Academy of Cinematographic Arts and Sciences of Spain and the Catalan Film Academy. He was nominated for the Goya Awards in 2020 for the song “Allí en la arena”; for the film “Innocence”, and at the Hollywood Music in Media Awards in 2025 for the soundtrack of the film “Dreaming with Lions”.