Repsol has intervened on the façade of a building in the Plaza del Doctor Marañón (Madrid) with a canvas measuring more than 20 meters that recreates the dunes and footprints of the 2026 Dakar Rally, using real sand to give texture and volume to the mural.

The piece has been developed together with the calligraphy artisan José María Passalacqua, known for his Passalacqua Calligrappening project, and combines manual strokes with organic material to simulate the path of tires on the sand. The result is a surface that represents the desert by physically incorporating it.

The most striking element is the Dakar vehicle integrated into the composition, generating the sensation that it floats above the façade. The set transfers the extreme territory of the competition to the Madrid urban landscape.

Repsol thus wanted to reinforce the authenticity of its story by opting for a canvas with real desert sand. The campaign accompanies its participation in the 2026 Dakar Rally under the motto: “The most demanding fuels for the most extreme test.”

With figures such as the driver Isidre Esteve and his adapted vehicles, the brand links its presence in the competition with the technological validation of its renewable fuels in extreme conditions. The canvas is, in this sense, a physical translation of the brand territory, which involves resistance, demand and performance in extreme environments.