Lidl is no stranger to fashion. In addition to the clothing that is part of its catalog, the brand has burst into the category with its exclusive designs of sneakers, high heels, clothing for music festivals or, more recently, a jacket inspired by the group Oasis. In 2024, the supermarket surprised the United Kingdom by betting on haute couture by participating in London Fashion Week with “Croissant Handbags”, a bag in the shape of a cardboard bag with a croissant inside. Now she repeats the important fashion event with another bag, this time inspired by her shopping cart.
The chain has collaborated again with designer Nik Bentel to create “Trolley bag”, a limited edition bag in the shape of a metal basket, made of industrial stainless steel, and with the traditional Lidl handlebar and even a keychain in the shape of a coin. The company defines it as “a functional stainless steel design inspired by its supermarket muse, which is the sequel to the popular Croissant Bag”.
The collaboration has been presented through the designer’s social networks, but the bag will be officially presented at Lidl’s special “Fresh Drop” event, within the framework of London Fashion Week, which will take place in the British capital between February 19 and 23. According to Fashion United, the Lidl activation will take place on the 20th and 21st of this month, and will include the raffle of some bags through the participation of those interested in a slot machine game specially designed for the occasion.
However, the designer will also hold a raffle on February 26, for which you must register through his website.
“Our ‘Trolley Bag’, a reinvention of an everyday shopping essential, is designed not only for the runway, but for the aisles as well.“, noted Joanna Gomer, Marketing Director at Lidl United Kingdom, as reported by the aforementioned media. “Ready to turn heads and steal the show, you won’t want to miss out on the season’s hottest item.”.
“It’s exciting to turn the most unexpected items into fashion pieces“, commented Nik Bentel, Founder of Nik Bentel Studios.”The Lidl ‘Trolley Bag’ is our latest take on the everyday grocery shopping experience and is the perfect addition to your shopping trip. It’s fun, practical and designed to stand out, whether you’re hitting the runway or running errands.”.
The public relations agency The Romans is in charge of communicating the initiative. “Embracing the growing trend of utilitarian fashion, the trolley bag transforms everyday function into form, blurring the line between practicality and style to offer one of this season’s most striking pieces.“, commented Jordan Kavanagh, Creative Director at the agency, via LinkedIn. “This latest collaboration builds on Lidl’s legacy in the world of ‘high low’ fashion, just in time for Fashion Week”.
More info.: The trolley bag
