Isahac Oliver, Partner and General Creative Director at &Rosàs, leaves the agency after thirteen years as part of the team to start a new professional project. His departure from the company will become official on March 1, when Pol Martínez and Jordi Luna, Executive Creative Directors of Madrid and Barcelona respectively, assume the creative direction of the agency jointly.

Oliver is one of the creative agency professionals in Spain most admired by marketing managers and other agencies. In his own words, he has attributed such recognition to his passion for the advertising profession: “I want to think that, if I am here, it is because of the commitment I feel with this job, with the profession. I suffer more than necessary when things don’t go as they should, but I am also immensely happy when a relationship with a client is built from sincerity or when a campaign manages to connect and get to where it needs to go.”

In this sense, the agency has not hesitated to reaffirm that its talent has played a key role in the construction and creative and strategic evolution of &Rosàs, as well as in its consolidation as one of the leading independent agencies in the sector. During the time he has been part of the agency, Oliver has put his knowledge and experience at the service of brands such as Cupra -Grand Prix in the Eficacia 2023-, Mahou, Telefónica, Seagram’s or Codorníu. His work for all of them has been recognized in national and international festivals.

Jordi Rosàs, Founder of the agency, has highlighted his colleague Isahac for his professional quality, his creative vision and his way of building a team. “His legacy will be present in the culture of the agency and in the people who now continue to lead it.”, he commented.
It should be remembered that &Rosàs has been part of the Vocento group since February 2023, when it acquired the company through the Tango agency, for a value of 5.52 million euros.

The creative vision of Isaac Oliver

“There have been thirteen years full of great projects, a lot of work, thousands of meetings and a few recognitions. But, above all, it has been a journey where friendship, work and shared complicity have been the protagonists”Isahac Oliver shared in a statement, adding that he leaves the company with a deep feeling of gratitude for what he has experienced.

In a conversation with reason.Whythe professional has taken stock, pointing out that he has always sought to contribute with “a personal vision, but never personalistic“to work and the way of seeing &Rosàs advertising.”All together we have created a very solid and consistent agency, with an approach focused on quality work, care, humane, close to the client and with the involvement of the teams.“, he told us. “Here I have learned to see creativity from a very strategic angle, to not think about projects, but about brands and to create roadmaps in which everything builds.”.

This, he says, is what he hopes to apply in his own new project. “For years I have had the desire to start a business, and I am in the personal and professional moment to do it.“, he tells this medium regarding his next challenge. “I am shaping something in which I can continue to grow, develop my creative vision and very focused on brand building.“.

One of the constants in Isahac Oliver’s career has been his defense of the strategic role of production within the creative process. In the case of brands like Cupra, whose construction has been key in recent years, audiovisual execution has always been understood as a substantial part of the concept. “Many times production is within the creative department”explained Oliver in a streaming of reason.Why to explain this success story, emphasizing that the way of shooting, lighting and building atmospheres is part of the brand story. At &Rosàs this approach has translated into a continuous exercise of brand guardianshipwith the aim that all professionals involved in daily work with the brand shared the same criteria. Thus, Oliver has always insisted on deep respect for the production companies with which he has collaborated. “They often elevate our thinking. They all bring us tremendous value.” A vision of His creative complicity has contributed to consolidating a model where idea and execution dialogue and are not isolated in watertight compartments.

The departure of Isahac Oliver will imply an internal restructuring and marks the beginning of a new stage for the agency, under the creative direction of Pol Martínez and Jordi Luna. This, as they point out, reinforces the creative structure and enhances collaborative work between the Madrid and Barcelona offices. The agency will thus embrace a coordinated and transversal leadership model to guarantee the continuity and coherence of the creative proposal that has defined &Rosàs in recent years.
For his part, Miguel Ángel Dúo will continue to lead the Creative Strategic Direction.

“The agency has always been based on a very solid culture, with a way of doing things shared by everyone, which guarantees the continuity of the model. With two thoroughbreds like Jordi and Pol, we will surely build on what we are today to take the agency to the next level”said Daniele Cicini, Managing Director of &Rosàs.

Regarding the new stage that begins in the agency, Isahac Oliver has highlighted in conversation with reason.Why the strong company culture that &Rosàs has, and the adventure that will continue to rely on its particular way of understanding and advertising.

Throughout the thirteen years in which Isahac Oliver has been part of &Rosàs, he has held the positions of General Creative Director, since 2021, and Executive Creative Director, since 2012. Prior to this stage, he served as Creative Director at Villar-Rosàs, the agency launched by Jordi Rosàs and Oriol Villar and which was dissolved at the end of 2012.
Oliver’s professional career has also been forged at Publicis, where he served as Senior Copywriter between 2008 and 2009. That same position had previously been held by the agencies DDB and SCPF.