Apple has celebrated its traditional September Keynote one more, this time under the title of “Awe Dropping”, which translates as “impressive.” The Steve Jobs Theater, in the Apple Park in Cupertino, has again been the scenario where the company has presented its releases for this fall. Tim Cook, CEO of Apple, has opened the Keynote referring to the importance that the design has for the company, both at the software and hardware level, as well as in physical stores and any point of contact with consumers.

Thus, the presentations of all the novelties that Apple had planned for the start of this new course, a Keynote in which the usual protagonists are the new iPhone, Apple Watch, Airpods or iPad models have begun. And it is that Apple takes advantage of its September event to define the technological course that you will continue in next year.

iPhone 17

Available in colors such as lavender, blue fog, black, white and sage, Apple’s smartphone is equipped with an improved processor in the A19 chip, being more resistant than its predecessor. The iPhone 17 has a promotion screen such as iPhone Pro models, which can reach up to 120 Hz during demanding activities, such as video games, or lower up to 1 Hz for greater efficiency and battery savings, promising an autonomy of up to 8 hours of video playback.

Equipped with iOS 26 and Apple Intelligence, the phone stands out for functionalities such as searches in screenshots, translate voice calls and facetime in real time or adjust the image center when group selfies are made to frame all people in the photo. The latter will allow users to take photos in portrait or landscape mode without having to turn the phone when wider selfies with friends are made.

The new iPhone 17 will be available in Spain from 959 euros. The entire iPhone range, which includes the iPhone 17, the iPhone Air and the iPhone 17 Pro, will have a minimum 256 GB storage capacity.

iPhone Air

“You will have to hold it to believe”it is how Apple has defined its finest phone to date, with only 5.6 mm thick; The iPhone 16 has 7.8 mm. Available in four colors (white, black, gold and blue), the new smartphone will only be available with ESIM, which apparently helps the phone to have a finer design. This will be the first iPhone that does not accept natural cards in all territories, with the focus also on those users who travel between different countries and continents frequently.

As for autonomy, the iPhone Air will have battery savings modes that will allow its use throughout the day, as they have secured from Apple. However, its design will allow you to attach an Extra Magsafe battery in the rear. On the other hand, next to this phone a crossed strap has been presented as an accessory to take it hung.

The most basic version of the iPhone Air in Spain will begin at 1,219 euros. The entire iPhone range, which includes the iPhone 17, the iPhone Air and the iPhone 17 Pro, will have a minimum 256 GB storage capacity.

iPhone 17 Pro and Pro Max

Although Android phones are normally those with large 5000 mAh batteries, the iPhone 17 Pro will have the largest battery ever seen on an iPhone. Apple usually uses its software to improve battery life, but this time it seems that you are also using hardware.

As for the design, the cosmic orange is incorporated into the company’s smartphone’s smart palette, which has been designed around its new one -piece aluminum housing.
On the other hand, Apple has affirmed that the new iPhone 17 Pro and Pro Max incorporate “The best camera system we have ever made”. Thus, they have a central chamber of 18 megapixels in the front and three fusion cameras of 48 megapixels in the rear.

The new iPhone 17 Pro will arrive in Spain from 1,319 euros. The entire iPhone range, which includes the iPhone 17, the iPhone Air and the iPhone 17 Pro, will have a minimum 256 GB storage capacity.

Airpods pro 3

Designed for a unique sound experience with an X2 in the precision of noise cancellation compared to the previous model and an X4 in its effectiveness. “The best noise cancellation in the world”it’s how they have defined it from Apple.
On the other hand, through Apple Intelligence, the Airpods Pro 3 will perform simultaneous translation between different languages.

In addition, the design of the headphones has been optimized and, from the study of thousands of different morphologies, Apple ensures that its new model will fit into the natural geometry of any ear, also thanks to the 5 pad sizes with which they will be marketed.

Regarding sports, the Airpods Pro 3 will monitor and measure the user’s heart rate, in an unprecedented integration of the company’s hardware and software. They will also be water resistant with IP57 certification, which will be useful in the rain or during training.
The autonomy of the headphones rises, meanwhile, until 8 hours.

They will be available from $ 249.

Apple Watch Series 11

“The most comfortable and lasting clock of the company”. This has been defined by Apple after projecting a video in which people who have had a significant impact with their Apple Watch appeared. Among them, some that have begun to practice sports, who have suffered a stroke or that have been lost in nature.

With 1.3 billion hypertensive people in the world, those of Cupertino have focused on this target incorporated a potential alert hypertension in the new smart watch they have presented. And, through its sensors, the clock is capable of detecting symptoms of chronic hypertension, to suggest the user who goes to the doctor. In addition, it now includes the Sleep Core function, which monitors sleep and gamifies it through scores and reminders.
The autonomy of the Watch Series 11 will be 24 hours, “Being able to take it all day and all night”as they have promised from Apple.

As for the design, it has a new ceramic finish at the top that makes it more resistant to blows. It will be available in several colors, including jet black, silver, pink gold and a new space gray. The company states that all models are made of 100% recycled titanium.

It will be available in its most basic version from $ 399.

Apple Watch Se 3

It is the first model is new since 2022, and includes Apple’s S10 chip, allowing faster load. The most economical model update of the brand incorporates the S10 chip, temperature sensor, compatibility with always-on display, gesture control and outstanding autonomy.

The new Apple Watch will be available from $ 249.

Apple Watch Ultra 3

The third generation of Apple Watch Ultra arrives with satellite connectivity and the largest screen seen on an Apple watch. In addition, antennas have been redesigned to squeeze the integrated 5G connectivity, taking advantage of the additional internal space.

The main protagonist is the new panel: a bigger screen in the same format, with more bright OLED, reduced frames and greater contrast. The battery reaches up to 42 hours of continuous use, more than enough even for the most demanding users.

Its most basic version will be available from $ 799.

Here you can see the complete Keynote of Apple: