“Marketing is a demanding discipline, even if you follow the rules, if you get lost… claps”

Jaume Alemany, Marketing Director of Damm, is the protagonist of episode 010 of Light & Lights, a program of reason.Why created together with JCDecaux.

For those passionate about the profession this will be a highly lucrative ride. Packaging… distribution… status and projection of beer in Spain… brand construction and destruction… outdoor advertising… there is time for everything.

If you spend 55 minutes you will discover everything that went wrong in the first “Mediterráneamente” and the decisions that were made to reach today’s success.