Improbable friendships, in which affection arises unconditionally and without prejudice, is one of the recurring themes of the Disney universe. The entertainment company has captured it in its films, and over the last few years, also in its Christmas advertisements. After telling the encounter between a boy and an octopus, and the relationship between a girl and her imaginary friend, he now thrills again with the story of a teenager and an invisible animal that restores his faith in the magic of Christmas.
“The invisible horse” follows Jack, a young man who believes he has left the magic of these days behind, but who finds himself involved in a great adventure that rekindles his imagination and reconnects him with his family when a mysterious invisible animal suddenly appears in his life. As Disney explains, the short film, directed by filmmaker Dougal Wilson (“Paddington in Peru”), is a story about finding magic when you least expect it.
The campaign has been worked on together with the creative agency adam&eveTBWA and the production company Blinkink.
The ad is the audiovisual piece of the global “Make the Holidays Magic” campaign, which includes special actions at Disney theme parks and experiences, special broadcasts on its television networks and streaming platforms, and new merchandising items. In addition, it will launch solidarity initiatives to bring joy and excitement to children and families around the world through collaborations with organizations such as Make-A-Wish, Blue Star Families, Toys for Tots and other non-profit entities.
“Disney has long been a part of the traditions, memories and moments that make the holiday season so special for families around the world.“, commented Asad Ayaz, Director of Marketing and Brand of The Walt Disney Company, in a statement. “This season, we’re bringing together the best of Disney to give families more ways to make the holidays magical: a trip they’ll remember for years, a new favorite story to enjoy together, the perfect gift under the tree, and, for those kids and families who need it most, making a wish come true.”.
