Adobe has announced agreements with Universal Music Group (UMG) and Warner Music Group (WMG) to integrate music from their catalogs directly into Premiere for mobile devices. The collaboration will allow users to incorporate fragments of popular songs into their videos without leaving the editing environment, with the aim of simplifying the process of creating content for social networks.

The initiative brings together two of the world’s leading record companies with one of the most recognized video editing tools on the market. Through this integration, Adobe seeks to facilitate access to commercial music within its free mobile application, while Universal and Warner expand the discovery possibilities of their artists in a context in which songs are part of the narrative codes of social platforms.

The novelty represents an advance in Adobe’s strategy to bring its professional tools closer to mobile content creators. Instead of resorting to external music libraries or incorporating songs during the publishing process on each social network, users will be able to select music and work with it from the first stages of editing.

Songs up to 60 seconds and music-based templates

The integration will allow you to search for songs by artist or title, listen to fragments before using them and filter the results by musical genre or duration. You can also save favorite songs and explore featured selections made by the record companies themselves, making it easier to discover music for different audiovisual formats.

Users will be able to add up to 60 seconds of a song to their videos and sync the montage to its beat. In addition, Adobe will incorporate customizable templates based on music, designed so that the choice of a song can function as a starting point for an audiovisual piece.

Social networks have expanded the spaces in which a song can gain relevance, both through viral trends and through its use in personal videos, pieces of entertainment or content created by communities of followers. With this collaboration, Universal and Warner will be able to incorporate their repertoires into an earlier phase of the process: the moment in which the creator decides what story he wants to tell and what music he will use to accompany it.

“Music has always been a powerful way for people to express themselves and connect with others. For the first time, we offer creators new ways to build their stories around the songs they love, while helping our artists and songwriters reach new audiences”explained Bryan Stone, Senior Vice President of Business Development at Universal Music Group.

For her part, Rachel Scarpati, Vice President of Digital Strategy and Business Development at Warner Music Group, highlighted that consumers’ relationship with music is no longer limited to traditional listening services: “Our collaboration opens up new possibilities for creative expression and a deeper connection with fans”he pointed out.

The initiative also reflects how record labels are expanding the points of contact between their repertoires and audiences. The presence of songs in editing tools allows artists to be part of new content from its conception, although the effective scope of these agreements will depend on their use by the creators and the distribution conditions.

Licenses will be limited to personal and non-commercial use.

One of the most relevant conditions of integration is its scope in terms of music rights. Universal and Warner songs will be licensed for personal and non-commercial use, so their availability within Premiere will not imply general authorization to use them in advertising or brand promotional content.

In addition, users will be able to export their videos and share them on those social platforms that have the corresponding licenses. This means that the ability to use a song within the application does not guarantee that it can be freely published on any digital service.
For projects requiring commercial use rights, Adobe will maintain its Adobe Stock audio catalog as an alternative.

Adobe has not yet specified the exact date on which the integration will be available, although it has indicated that the new functions will soon arrive in Premiere for mobile devices.