After months threatening Antena 3’s audience leadership, TVE’s La1 surpassed its rival in October and placed itself at the head of the networks in television audience, according to Barlovento’s monthly report. He did so thanks, as usual, to sport and also to the interventions of the top officials of the political parties that aspire to form a government in the November 29 elections. Thus, football and current events have allowed the public channel to have its best October in the last 15 years.

The analysis, prepared with data from Fifty5Blue -formerly Kantar Media-, also points to a slight increase in media consumption. The traditional television consumption time per viewer (over the total number of those who watch television each day) stood at 279 minutes, this is 6 minutes more than in September and 5 minutes more than in October 2025.
On the other hand, the time of traditional television consumption per person (over the entire Spanish population: 47.5 million) was 159 minutes. The figure represents 8 minutes more than the previous month, and an increase of 2 minutes compared to the month of October last year.

Who watches television in Spain?

Taking into account the profile of the viewers, the data indicate that those who spent the most time watching television in October were women (169 minutes) and people over 74 years of age (343 minutes). By location, Asturias (196 minutes), Castilla y León (185 minutes) and Andalusia (179 minutes) were the regions that consumed the most television.

According to the report, the accumulated unique viewers reached 43.5 million, which means that 91.6% of the population of Spain does contact traditional television. On the other hand, 27 million Spaniards watched traditional television every day for at least one minute, that is, 56.9% of the population.

It should be noted that in October there were 3.9 million “telephobes”, which means that 8.4% of the population did not watch traditional television at any time. The figure reflects a significant decrease compared to the 4.2 million registered in September derived, perhaps, from a meteorological situation more favorable to leisure at home and interest in current information.

Streaming television consumption

Barlovento’s analysis points out that hybrid consumption time, that linked to “other audiovisual consumption” other than traditional television, such as streaming, video games or radio, stood at 56 minutes per person per day in October. This reflects an increase of 1 minute compared to September and an increase of 4 minutes compared to the same month in 2025.

This type of consumption represents 26% of total television use in Spain; and is distributed as follows: 50 minutes for internet or streaming, 4 minutes for “play” or recorded video; and 2 minutes for video games, radio and other actions.

This implies that the total time spent using the television (traditional television + other uses) was 216 minutes per person per day, that is, 10 minutes less than in September, but 6 minutes more than the same period last year.
In addition, the total time of television use per viewer per day has been 333 minutes. which represents an increase of 6 minutes compared to the previous month, and 9 minutes compared to October 2025.

On the other hand, hybrid television consumption has 35.3 million total unique viewers and 14.6 million daily unique viewers.
The exclusive audience for these “other uses”, that is, the number of people who use the television daily for an activity other than watching traditional linear television, has been 3,632,000 viewers.

The most watched on television in October

Football has once again topped the list of the 25 most viewed broadcasts. Specifically, the most watched on television in October was the match between Spain and Croatia within the framework of the UEFA Nations League, which took place on the 6th. The match was broadcast on La 1, gathered an average audience of 5,313,000 viewers and reached a 39.3% audience share. The broadcast also won the golden minute, at 10:32 p.m., when it attracted 6,784,000 viewers in front of the screen.

The public channel achieved the five most viewed broadcasts in the month of October. After the aforementioned match, these are the other four:

• The visit of the President of the Government, Pedro Sánchez, to “La Revuelta”, on October 22: 4,387,000 viewers on average and a 33.9% share
• The match between Spain and the Czech Republic in the UEFA Nations League, on October 3: 4,375,000 viewers on average and 39.5% audience share
• The visit of Gabriel Rufián and Irene Montero to “La Revuelta”, on October 27: 2,654,000 viewers on average and a 21.7% share
• The broadcast of the National Holiday, on October 12: an average audience of 2,537,000 viewers and a 47.1% screen share

La1 also won the most viewed film. It was “The Call of the Wild” broadcast on October 18 in the “Superstars” space, on that occasion dedicated to actor Harrison Ford. It achieved an average audience of 1,443,000 viewers and a 15.2% share.

On the other hand, the most watched series fell to Antena 3, specifically the episode of “Sueños de libertad” broadcast on October 1, which brought together 1,2878,000 viewers on the screen, and achieved a 15.2% share.

Network television audience

Consequently, La1 managed to lead the television audience in the month of October with 13% of the screen share, beating Antena 3 which, after years at the head of the audience, took second place thanks to a share of 12.5%. For their part, the regional channels and Telecinco are in third and fourth place, respectively, both with 8.6% of the screen share.

Serving the audience by time slots, La 1 led the morning, afternoon, prime time and early morning hours, while Antena 3 took over the after-dinner hours, and Telecinco took over the late-night hours. As for the targets, TVE reigned in the audience from 13 to 74 years old; Boing among children from 4 to 12 years old and Antena 3 connected with those over 75 years old. La1 was the preferred choice for men, and Antena 3 was the preferred choice for women.

Despite the leadership of La1, by focusing on audiovisual groups, the report indicates that Atresmedia, with six channels on broadcast, was at the top of the audience with 24.4% of the screen share; followed by Mediaset, with seven channels on broadcast, which has achieved 23%. Third place is occupied by RTVE, with 19% of the share.

Television advertising in October

According to Barlovento, the volume of GRPs from advertising campaigns decreased by -5.6% in October compared to the same period of the previous year, reaching 143,742 GRPs 20″. The number of active campaigns also decreased by -4.5%, to 2,442.

The most viewed spot corresponded to Revolut, broadcast on Antena 3 on October 27. He achieved 75 Grp’s 20”.

The first positions for the different advertising attributes are:

• Advertiser: Procter & Gamble, with 3,448 Grp’s 20”+
• Campaign: “Verisure / Alarms”, with 2,442 Grp’s 20”
• Brand: Collector’s Gallery, with 3,115 Grp’s 20”
• Sector: Distribution and Restaurants, with 15.9% of advertising pressure

In numbers, we have talked about:

• Advertisers: 1,487, -4.2% less than in October 2025
• Spots: 947,082, -13.3% less compared to the same period of the previous year
• Grps 20″: 143,742
• Sectors: 21
• Brands: 1,723, -5.7% less compared to October last year
• Campaigns: 2,442, -5.4% more compared to October 2025