In 2025 Nvidia increased its brand value by +116%, reaching $43.2 billion. The computing company has continued its growth, driven by the widespread adoption of artificial intelligence, and just one year later, it has already reached 74 billion and ranks as the sixth most valuable brand in the world, according to Interbrand.
The consulting firm has published the 27th edition of its Best Global Brands report, which includes the 100 most valuable brands in the world and the keys to their growth. In it, it analyzes the performance of companies based on three key components that contribute to the accumulated value of a brand: an analysis of the financial results of the brand’s products and services – from June 2025 to June 2026 -; an analysis of the role the brand plays in purchasing decisions, and an analysis of the brand’s competitive strength.
Unlike last year, when it seemed that there was a certain tendency towards a slowdown in growth in the total value of the most valuable brands, the research now points to growth. Thus, the sum of the value of the 100 firms present in the ranking reaches 3.87 billion dollars in 2026, which represents an increase of +8.1% compared to the 3.58 billion of the previous edition.
The figures in this graph have been rounded to facilitate a more operational reading.
The most valuable brands in the world
Once again, and as has been the case for more than five years, Apple leads the Best Global Brands ranking and remains the most valuable brand in the world, thanks to a valuation of $514.6 billion, a figure that is +9% higher than the $470.9 billion in 2025. The evolution reflects the recovery of the technology company’s brand value after the losses experienced last year.
For its part, Microsoft continues to maintain second position on the list, with a valuation of $443.7 billion, reflecting a growth of +14%. Google, on the other hand, has boosted its value by +23%, reaching 389.3 billion dollars, and has ousted Amazon, which falls to fourth position despite a 10% growth that places its value at 315.8 billion.
The top 10 is completed by Samsung (105.2 billion dollars, +16%); Nvidia (74 billion, +71%); Instagram ($65.5 billion, +14%); Coca-Cola ($60.3 billion, 0%); Toyota ($59.5 billion, -20%); and YouTube (58.9 billion, +22%).
Breaking down the data on the list, Nvidia once again ranks as the brand whose value has increased the most this year, which has meant that in two years it has gone from position 36 to position 6 in the Interbrand ranking. The consulting firm understands its performance as a reflection that technology continues to be the main driver of value creation on the list and how AI continues to transform markets and give rise to new leaders.
And other technology companies also appear among the most notable growth in the ranking. Spotify, for example, has experienced an increase of +38% that places its brand value at $20.5 billion; while Uber has boosted its value by +35% to $17.2 billion.
On the other hand, it should be noted that this year’s report incorporates several brands. These are Zurich (58th place, $15 billion), Hitachi (90th place, $8.1 billion), GE Healthcare (95th place, $7.7 billion) and Hewlett Packard Enterprise (99th place, $7.3 billion).
On the other hand, the consulting firm points out that in various sectors, some of the strongest brands in the world have lost ground. Among them are mainly automobile companies. The most pronounced decline is recorded by Tesla, which loses -38% of its brand value, now at $18.3 billion. But along with it, we also see Volkswagen (-23%), Nissan (23%), Honda (-22%), Toyota (-20%), Mercedes-Benz (-19%), BMW (-18%), Audi (-19%), Porsche (-17%). Only BYD, Kia and Ferrari experience growth.
The fashion sector has not experienced better luck. Many of the firms that have traditionally stood out for their brand have lost value. This is the case of Nike (-35%), Adidas (-8%) or H&M (-12%), or some of the largest houses in the luxury industry, such as Prada (-15%) or Louis Vitton (-7%).
That is why Interbrand assures that one of the clearest conclusions from this year’s ranking is that a strong brand no longer automatically translates into greater growth. “For years, strong brands could assume that their reputation would get them through tough times. But that’s not enough anymore“; commented Gonzalo Brujó, Global CEO of Interbrand, in a statement. “The brands that take the lead today are those that use the brand as a business tool, and not simply as an asset. They are creating new sources of demand, building stronger relationships with their customers and finding new avenues for growth.”.
The most valuable Spanish brands
And Spain continues to be represented among the most valuable brands in the world. The presence is focused, once again, on Zara and Santander. The Inditex brand rises to 33rd place from 41st, thanks to a +11% growth in its value, which stands at 21.6 billion dollars. For its part, the financial institution also rises, from position 77 to 72, with a growth of +9% to 11.3 billion dollars.
