“In Marketing we must foster a culture of risk. There is no other way to find out how we can do it better”

Laia Prunera, Marketing Director of Santalucía, is the guest of episode 008 of Light & Lights, a program of reason.Why created together with JCDecaux.

In a hyperregulated sector and where differentiation is the challenge, Laia is clear that the battle is won in service and communication. In this sequence tour of almost 50 minutes we will learn the keys that have helped Santalucía achieve the intended growth in spontaneous notoriety, but also in business.

Laia asks herself questions while touring some of the most beautiful areas of Madrid.