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- Dove's “Real Beauty” platform is Glass's Grand Prix in Cannes Lions 2025
- Film winners in Cannes Lions 2025
- The 17 Spanish works that have triumphed in Cannes Lions 2025
- Spain has 21 lions in the final stretch of Cannes Lions 2025
- Anselmo Ramos: "The best creative pair in the world is a Brazilian and an AI"
- From the generation of glass to the "glass generation": Anfevi launches an audiovisual allegation for youth
- Fuego walks with me signs the Repsol repositioning campaign
- The stories that "give for Netflix" star in the campaign for the tenth anniversary of the platform
- ISDIN launches a decal that reacts with the sun to raise awareness about the use of cream
- Everything behind the new visual identity of Repsol
- Yosoy wants to end the small print of the ingredients in food labeling
- John Hegarty speaks in Cannes about teaching giants to dance and relive the passion of the founders
- Who supports Iran in war?
- Alfonso Fernández for the BBVA as Global Discipline Head of Marketing and Digital Sales
- What is this film "at the end" that is a hit on Netflix?
- Novo Nordisk's campaign against obesity wants a "without filters" conversation, but it clashes with the body-positive movement
- Fall in love with the advertising craft and other lessons to build lasting brands, according to Marc Pritchard
- Spain arrives with 14 lions to the Ecuador of Cannes Lions 2025
- The verification of tricks by Vaseline is the social & AMP Grand Prix; Creator
- The Grand Prix of Design is for the emotional subtitling of films that drives accessibility
- Ballistic or supersonic missiles, what is the difference?
- The best events in the world, according to Cannes Lions 2025
- Spain adds 13 lions in Cannes Lions 2025
- Death of Pope Francis: Who was Jorge Mario Bergoglio?
- Canva carries the design chaos to the street with a fun exterior advertising campaign
- Alfonso Fernández leaves Samsung: "It has been a pleasure"
- Goal announces the inclusion of advertising in WhatsApp states
- The underwater waltz of an octopus: BMW's poetic parallelism to communicate the new switchboard of his cars
- Inditex and Juan Roig continue to lead the reputation in Spain in 2025, according to Merco
- An ice cream with a child -to -toothpaste flavor: the KFC and pole liqueur cobranding
- Has the Annabelle doll really disappeared?
- The price turned into packaging design, Grand Prix de Print in Cannes Lions 2025
- The best exterior advertising in the world, according to Cannes Lions 2025
- Spain collects 9 lions on the first day of Cannes Lions 2025
- Impossible Foods considers a hybrid hamburger to boost their growth among "flexitarians"
- The sex of sex at work is diluted among generation Z in the search for greater personal-professional balance
- Why are Israel and Iran are at war?
- Repsol renews your visual identity
- What are the countries with the atomic bomb?
- Cannes Lions normalizes the 27,000 inscriptions
- "Join the Refill Movement": L'Oréal launches a global campaign to promote rechargeable cosmetics
- What are called “dust of the Sahara”?
- Mattel is associated with Openai for the design of products and game experiences based on AI
- Smart box office
- Who is Gavin Newsom, the governor of California?
- WARC reduces investment forecasts in an uncertain economic context
- What are we calling "revolution guard"?
- Music fashion: Lidl launches a collection of clothing and accessories for festivals
- Without "Marta", but with "Pizza": Pepsi launches its own version of "Share a Coca-Cola with"
- Coca-Cola Updates the iconic “for all” campaign seeking to connect the brand with a new audience
- Helios claims the tilde of Kétchup and converts spelling into the axis of his new campaign
- Disney and Universal demand Midjourney for copyright violation
- Bodegas Lan begins a new communication stage breaking the wine conventions
- What do we know about the plane crash that has just occurred in India?
- The long list of the 2025 Effective Awards has 265 registered cases
- Heinz promotes the consumption of his ketchup at breakfast with a multichannel campaign
- Häagen-Dazs ice cream as allies in front of a frantic world, in the new brand campaign
- Uber creates a creative study in-house oriented to activations and physical experiences for brands
- Martinuca completes a rebranding that seeks to grow the brand and raise the experience of its tortilla
- Netflix promises to invest 1 billion euros in Spain in the next three years
- Starbucks seeks full -time content creators to show their brand experience on social networks
- "Relatinchips": Tinder gives life to its promise to create couples with an exclusive edition of French fries
- Be more human thanks to technology: the new e-agency
- WhatsApp resorts to Street Marketing to give life to its privacy promise on the platform
- Zel Hotels is reinforced in active welfare tourism with a strategic partner with Oysho
- Mahou San Miguel presents New Drinks, a Marketplace and Innovation Platform for Disruptive Beverages
- Arturo Valls Mixture Tennis and Paella in his new rice brand and presents it in Roland Garros
- Why was the French deputy Rima Hassan arrested in Israel?
- Absolut celebrates the power of the mixture with a dance battle in a new phase of "Born to Mix "
- The world as a show: when reality becomes fiction
- The Sephora Festival and all the details that make the experience in experience
- The story of Juan Pablo Escobar or how to break an inherited narrative and choose another way
- McDonald's creates an "old" mosaic in Rome to encourage you to enjoy the classics
- Doritos Mexico imagines on Mars a place to celebrate those who challenge what is established
- We talk to Juan Pablo Escobar: "I have managed the most negative brand in the world"
- Why are there riots in Los Angeles?
- Mark Read will leave his position as WPP CEO at the end of this year
- Iberia manages its digital advertising under a self -service model with artificial intelligence
- "Self -downed cheese", Nestlé's creative solution to plastic packaging
- Pepephone creates a planet to give more life to his character and brand values
- Coca-Cola portrays the unique moments that only occur in bars to boost the consumption of your product in hospitality
- Why Trump and Musk argue by media interposed?
- KFC United Kingdom creates a hand -shaped fork to suck your fingers with your rice bowls
- SEAT launches soccer boots for "queens", joining Blokecore fashion with female empowerment
- The soap made with water from the Sydney Sweeney bathtub and Dr. Squatch provocative marketing
- Cabify converts its cars into forests to communicate the compensation of its environmental impact
- Royal Bliss proposes a June of experiences to resignify Wednesday as a day of enjoyment
- Recognition of the State of Palestine: what challenges and consequences?
- SOOT raises the new social feed border: visual maps and space navigation
- Coca-Cola Frozen captures the brain freezing that causes your drink in an aesthetic universe
- All the winners of the Dircom Ramón del Corral awards (2025)
- The Aemet takes a radical turn to its visual identity to start a new stage focused on climate, technological and social challenges
- Calvo makes guerrilla marketing at the Complutense University with men-ancium during the selectivity
- Summa Branding converts an advertising fence into a microgalería for contemporary artists
- Telefónica and Atlético de Madrid improve the stadium experience for fans with visual disabilities
- Iberia Plus becomes Iberia Club and is presented with a message about feeling special
- This is the summer announcement of Estrella Damm (2025)
- When sports bets can become investments through gamification that detoxifies the game
- The Sweden Embassy launches a campaign to resignify the Spanish expression "to make the Swede"
- Darwin & AMP; Verne will work the creativity of the Madrid City Council
- Without grief, but with reality: I educate the importance of dining scholarships
- The trends that drive the "Premiumization" In food and three keys to brands
- The Odyssey of the Wilson ball and its degradation, the interactive history of this campaign on ocean pollution
- Confeti, Youth and Freedom: The Citroën Ami revolutionizes the city in its most daring campaign
- Mondelēz demands Aldi for imitation of Oreo Packaging, Chips Ahoy and other brands
- Eurovision and the Champions League boost television-Event in May
- A sequence plan with Ángela Molina, Manuel Carrasco or Nil Ojeda, the new Mó de Multiopticas campaign
- Circular creativity: how to get the most out of an idea
- The Irina Shayk model and a Mallorcan villa and many swimsuits: the summer announcement of El Corte Inglés
- Kitkat wants the Z generation to take a smartphone breath
- McDonald's communicates with “bites” that accepts bikes and scooters in his mcauto
- "The smallest announcement to found the world's largest club"
- This is "Sightwalks", the campaign that has emerged for its design in the Sun 2025
- The Sun 2025 delivers 214 awards for the best advertising of the last year
- The PS21 agency continues to star in the Spanish advertising industry
- These are the best advertising spots of the year, according to the Sun 2025
- This is the best advertising of the year, according to Sun 2025 (great awards)
- Annie Bonnie will be the Caballing Digital Communication Agency, the Madrid Formula 1 circuit
- Confirmed: WPP Lanza WPP Media replacing the Groupm brand
- Respect, trust, honesty and other human values that contests will require to be fair
- Only You Hotels Lanza Holistyc, his own brand for well -being experiences
- Elf Beauty Buy Rhode, Hailey Bieber's cosmetic brand, for 1,000 million dollars
- Airbnb is associated with Lollapalooza to offer live music experiences
- Lola Mullenlowe continues to innovate for Lynx with advertising fences "scratches and smells"
- The Creativity Club throws sarcasm to trivialize the truths of working in advertising with its partnership collection campaign
- FOMO inspires Glovo's new communication strategy, developed by Manifesto
- Whiskas creates a podcast "presented" by cats to solve the doubts of cat owners
- Lefties seeks growth with a renewed visual identity and the launch of a home line
- AMC Networks Lanza Vintv, a new channel dedicated to television classics to connect with new audiences
- Pepsico will sponsor formula 1 through its brands Doritos, Gatorade and Sting Energy
- Big Fish proposes a new way of buying that combines vending and artificial intelligence
- The mafia sits at the table aligns its identity with its proposal to accompany the growth
- David Drug will stop exercising as CEO of Accenture Song from September
- Coca-Cola, the well and Campofrío are the most chosen consumption brands in Spain
- The 2DEGERES OPERATOR REINVENTS Notifications as nanas to encourage the mobile at night
- Mapfre launches "If you worry", its new campaign that connects financial planning with real emotions
- Rural Eurocaja claims the proximity in your new campaign "THE MACHINE REVOLUTION"
- Women'Secret claims a summer free of negative attitudes with actress Nicole Wallace
- MXO is born, a new Spanish brand that wants to transform XL logistics with human vision and real efficiency
- Spotify converts the playlists into the axis of its new campaign, starring Grison and the founder of Vice
- "We want to build on what Wallapop represents for people." We talk to the platform in a moment of changes
- "The perfect complement": the olive oil bag of Spain to promote the product
- Ecoembes creates Bécosmée, a fictitious mark of jewelry to resignify waste and value
- Abanca Seguros has returned to the road with "posters that take care": strips, infusions and thermal blankets
- Take care of employees' well -being, a strategic issue of productivity and retention
- The Spanish company Patitas & Amp; CO implants three days of permission for the death of a pet
- An emotional animated short film by Greenpeace Australia calls the protection of the oceans
- Allianz makes a metaphor with the safety of birds for its new brand campaign
- Wikipedia claims free, free and accessible information with a collection of clothing
- Pepa Rojo is the new president of the Creativity Club
- Oatly proposes a week of experiences to celebrate oats
- "Badalada": The Sol de Janeiro brand creates a concept and makes it a tendency to launch a new product
- Google drives a new generation of glasses with artificial intelligence and extended reality
- From the search for knowledge: Google's way not only shows results, converses
- Adidas Originals launches a pet collection
- Amazon grows with the complete activation of the funnel: of consideration with streaming to the purchase in the marketplace
- "Take out the mobile from dinner," the UNICEF and Atresmedia campaign to promote family spaces without digital devices
- Toblerone breaks conventions in his new campaign and encourages to enjoy chocolate without rules
- The phenomenon "Oshikatsu" and the potential of the fandom to boost the economy
- OpenAI Buy Jony Ive company to create a "new family of products" for the era of artificial intelligence
- Lay's launches a collection of eggs to encourage to make tortilla with its potatoes
- Manuel Turizo is Nesquik's new ambassador to reach the youngest audience
- Why Max is again HBO Max: A rebranding that continues to need the HBO brand
- The Barceló Punta Umbría hotel is committed to virtual reality with a "magic room"
- What happened to the Jewish Museum in Washington?
- Starbucks improves your experience and impact with a new glass to carry recyclable and composable
- Domino's Pizza and Nocilla join in the "Dominito's" cobranding, a limited edition of Croissants
- These are the candidates to win the best sales strategy at the National Marketing Awards
- These are the candidates to win for their sponsorships and alliances in the National Marketing Awards
- Candidates to win for their value proposition at the National Marketing Awards
- Candidates to win for their customer experience at the National Marketing Awards
- Lilo and Stitch: Who are the French voices of the live version?
- Candidates to win for their advertising and commercial communication at the National Marketing Awards
- What is the "golden dome" that Trump wants to build?
- These are the candidates to win the best comprehensive strategy in the National Marketing Awards
- These are the candidates to win brand construction at the National Marketing Awards
- The AFter Agency, by Risto Mejide and Marc Ros, is integrated into the Marketing Due
- Lips and kisses reminiscent of the anus, a daring and versatile creative resource
- McAFEE PARODIA Frankish advertising in "Scam Stories", a campaign created with artificial intelligence
- Make you heard install a canvas that calls Pedro Sánchez "corrupt" and the firefighters withdraw it
- Pepsi recreates its iconic football ads and connects generations in the “refreshes the game” campaign
- A real estate for a luxury bunker: Netflix converts the promotion of "the atomic refuge" into an experiential storytelling
- 5 major dates in the history of Israel - Gaza relations
- Chatgpt enters the list of the world's most valuable brands, dominated by Apple
- Correos repositions your mark by Darwin & Amp; Verne
- "Mimir smoke bomb": What the Sleep defends rest as a transgressive act in your new campaign
- Mrs. Rushmore dispenses with the role of communication and brand and leaves it in the hands of WPP
- The Mapfre Foundation highlights the psychological benefits of seeing art with its campaign "Art changes to us"
- Coca-Cola resorts to gamification with an interactive game to raise awareness about bottles recycling
- Zara expands his experience towards tourism with the new functionality "Travel Mode"
- McDonald's places Big Mac fans in the center of their new advertising campaign
- Apple enters the field of sound therapy for its users by Universal Music
- Lara Feliu will continue with the legacy of her grandmother Ana María Lajusticia being an ambassador of the brand
- Fanta Lanza “Wanta” in Spain with Lola Indigo, El Rubius, Iillo Juan and Marina Rivers
- A conversation with Gonzalo Figari about the moment of "light and energy" that crosses the creativity club
- FNAC launches a service for the sale and reuse of second -hand books
- Bicentury premieres brand positioning by valueing self -love
- This is the proposal of Juan García-Escudero to be the new president of the Creativity Club
- Moeve becomes a titlesponsor of the Women's Soccer League and sponsor of all LaLiga competitions
- This is Javier Campopiano's proposal to be the new president of the Creativity Club
- TikTok launches "ai alive" to turn images into videos without getting out of application
- This is Pepa Rojo's proposal to be the new president of the Creativity Club
- God values the creative capacity of humans in this announcement of the Autodesk software
- Google bets on the degraded to update the image of its letter g
- Ramos of flowers and cigarettes: AECC warns of the dangers of tobacco resorting to the tendency of "Cigarette Bouquet"
- Domino's Pizza wants to consolidate humor as a brand territory and launches "the worst best joke in the world"
- ASICS presents Félix dog as a brand ambassador with a campaign in defense of mental health
- "Find Your Summer", among the five best strategic marketing campaigns in the world
- Serpis olives resort to everyday humor to stand out as a snack that "never fails"
- Philips promotes repair by releasing component design for 3D printing
- Banco Santander remembers the value of passwords with an inverse marketing action
- A Boomerang canvas: Babaria and KFC have joined their creative paths with an innovative approach to outdoor advertising
- Marketing and Continuous Learning: The case of the agency-school
- Klarna turns back in AI and hires human talent again for customer service
- The challenges of artificial intelligence have influenced the name of Pope Leo XIV
- "It's not a break, it's growth": LinkedIn recognizes the skills acquired during maternity casualties
- Fuze Tea communicates that the arrival of its brand has driven 10% the volume of tea ready to drink in Spain
- 90% of Spaniards will change their lifestyle and purchases for price increase, according to Kantar
- Tecate beer claims the Gulf of Mexico with innovation and creativity: a special edition and a floating bar
- What is "burebacking"? Disconnection during work displacements as a trend of generation Z
- "Léon XIV": Who is Robert Francis Prevost, the new Pope?
- Electronic music, alcohol and ketamine: the universe of virtual reality raves
- The lost packages of the e-commerce have given rise to a new business model that plays with the surprise factor
- Lacoste brings together its iconic products and ambassadors in a campaign with artistic look
- Instacart Lanza Fizz, an app for the purchase of snacks and drinks and the division of parties in parties
- A cafeteria covered with 30,000 stickers: thus they have communicated their Oatly and GoodNews alliance
- Wallapop continues to promote good manners on its platform in a fictional magazine with Anne Igartiburu
- An ocular test hidden in an announcement encourages attention to the health of the eyes
- Robert Francis Prevost becomes Pope Leon XIV
- The premises impact adapt their bases to penalize those candidacies that can be identified as Greenwashing
- The least tourist areas of the city are protagonists of "You are missing streets", the new campaign of Madrid Destinad
- Google launches an audiovisual producer to promote its products and services
- The children's app "The trial" launches, a trial that faces parents with guilt for allowing their children to wear screens
- The 6 questions of the public consultation about BBVA's OPA to Banco Sabadell
- ACCIONA will build the Formula 1 circuit of Madrid, a work that will have a sustainable character
- Amstel versions the song "Mi Tierra" by Nino Bravo in a solidarity action by the Dana
- The Chotis de Mahou and the Day Games: the sponsorship of the San Isidro festivities
- Innovate to generate enthusiasm towards brands: the formula for navigating a difficult scenario
- Aesthetic coffees inside and out. Yosoy claims transparency in your new campaign
- AI in marketing and sales: a strategic issue that requires clean data and an open culture
- WPP could remove the Groupm brand, which would be called WPP Media
- KFC continues to build its universe with the launch of a fresquito next to the Caramelos Fiestas brand
- Zara is reinforced in its Galician origins in a cobranding with the brand of churros and fries bonilla in sight
- LIDL eliminates children's designs from your products with less nutritional profile
- The microplastic extracted from the blood shapes everyday objects in this campaign
- How long has lasted the longest conclave in history?
- Andalusia and the Ernest agency do apology with the Incident of Álex Crivillé at the 1996 Jerez Grand
- Chocolate spots turned into Grillz: the pastry brand Qé! Bet on the fashion accessory
- Javier Valle Goyanes is the new general director of Agentory Bevenge & AMP; Food Spain
- LEGO makes history parading in the Miami Formula 1 circuit with ten conductable replicas made with its bricks
- New stage for CCC courses: now it is a FP center specialized in health and business & AMP; Tech
- Pope's election: How does the conclave go?
- WWF Brasil presents "very hot", an animated soap opera to raise awareness about climate change
- Trust in creativity as the engine of business success is weakened, according to a Lions report
- Mark Zuckerberg's vision regarding AI in advertising endangers the agencies model
- Your parents were right: it doesn't lie
- A fictitious night late
- Bimbo turns flour into a universe in this endomarketing campaign
- Heineken and Joe Jonas encourage them to separate from the screens from a fictional world without influencers
- A mountain of tickets: The Ordinary exposes the price of the promotion by celebrities in the beauty category
- Gobik makes quantum entanglement an insight for its new global customization campaign
- Colgate portrays fights behind smiles to promote better oral care habits among children
- Alhambra beers celebrates its centenary creating a flamenco stick that honors Granada
- Ysabel Mora explores the names of motherhood in an emotional campaign for Mother's Day
- Creativity without waste: the really agile agile
- "If you like it, it's never a waste": Pepsi and David Beckham invite you to live without regrets
- "Let's keep making noise together": Unequal defends its “not a doll” campaign before the controversy
- Estrella Galicia launches a domestic beer tap to improve the experience of home consumption
- Lions creates B2B Summit to celebrate the creative excellence of the category
- “Share a Coca-Cola with” in Spain: 530 million custom packaging and a powerful marketing plan
- This initiative uses augmented reality to invite self -exploration against testicular cancer
- Coca-Cola celebrates 110 years of its iconic glass bottle by resorting only in its shadow
- Fini and Victoria combine their personalities in the cobranding of sneakers inspired by sweets
- Vaseline creates a special gamers cream that protects from the blue light from the screens
- Vips challenges the complexity of modern restaurants in the second installment of their campaign
- The transcendental issues that arise when recycling is dominated, in the new Ecoembes campaign
- Tutorials that save lives: Roche-posay sneaks into beauty routines to raise awareness about skin cancer
- Francisco Rionnda is the new president of the Spanish Association of Advertisers
- This initiative makes the wait to receive gynecological attention into "a marathon of pain"
- "Hilton saved my vacation": The hotel chain converts bad experiences in social networks entertainment
- Coca-Cola pays tribute to small Mexican businesses with an ode to their red awnings
- OpenAi could buy Chrome if Google is forced to sell it
- Decoration stores with disorderly bedrooms: this gave visibility this campaign to depression
- VIPS promotes its menu of the day on LinkedIn appealing to its advantages for productivity
- Mahou relies on his stars to invite to dream and aim high next to the actor Miguel Herrán
- Budweiser interacts with movie posters to highlight as Hollywood's favorite beer
- Seams and zippers make roads to sport in this graphic campaign of Decathlon Chile
- KFC France value the artisanal preparation of its fried chicken with outdoor "handmade" advertising
- https://www.engiamestre.com/seo/visoes-gerais-de-ia-do-google/
- Why is Elon Musk to distance himself from Trump?
- "Impossible" plants: Corona also celebrates the power of the sun urban environments
- First EGM of 2025: Internet penetration already reaches 90%
- LG TVs will use artificial intelligence to segment advertising depending on emotions
- Back Market denounces the environmental impact of Fast Tech on its new global campaign
- Adidas is developing running shoes for people with Down syndrome
- KFC is the ideal client, according to agencies professionals in Spain
- Carl Aaby is the new CEO of Ikea Spain
- Only You Hotels reinforces in culture and customer experience giving books to their guests
- Netflix works on a new search experience promoted by OpenAI
- The Earth is diagnosed with Burnout in this world pact campaign
- On explores entertainment with a galactic adventure starring Zendaya
- Budweiser claims its connection with the music industry as a favorite beer of the big stars
- Open style Kétchup envelopes: Heinz creates some "grillz" inspired by his own brand
- The World Digital Identification Company makes fun of the captchas creating annoying real tests
- Anticipated thinking: how to lead from creativity when everything changes too fast
- The Steve Jobs look: generation Z creates a "uniform" to combat decision fatigue
- This is how Hellmann's turned a traditional Brazilian recipe into an artistic current
- The commercial battle is also fought in Tiktok: Chinese factories encourage direct purchase
- IKEA portrays the first babies steps to claim their presence in consumer life
- Volkswagen integrates the video game "Pac-Man" and improves the social experience of their cars
- What is Neko Health?: Spotify CEO start-up grows with its preventive medical technology
- Google expands its AI capacities to translate the language of dolphins and talk to them
- Video games are the only escape route of routine in the dystopian Xbox global campaign
- A magic script played by Millie Bobby Brown positions Dubai as an unexpected destination
- "We feel it": why Durex erased all his publications on social networks
- Between the crowd and hidden in the fridge: Stella Artois highlights consumer behavior in its external advertising
- This initiative gives a second life to rice not edible at weddings to reduce waste
- Delfines, contests and thefts: Microsoft trusts humor to promote Copilot
- Citroën innova in exterior advertising renewing the Badenes in rural areas of France
- Sleep a crocodile to make a birkin: Peta's "DIY" formula against animal cruelty in fashion
- Heinz Arabia "interrupts" your cinema ads with movies and offers post-créditos rewards
- The Ecobel cleaning products brand creates a collection with Agatha Ruiz de la Prada
- The new Ogilvy for DGT is a celebration of life from the air to raise awareness in security
- The & Amp agency; Rosás wins the Wallapop contest for its next advertising campaign
- Creativity in times of war: neither cynical nor naive
- Fuego walks with me creates a tragicomedy about the lives of managers in the new factorial campaign
- Why reform French law on arbitration?
- "Caviar" with Pepperoni flavor: Pizza Hut approaches haute cuisine innovating consumption experience
- Kia bets on accessibility and converts trips by car into symphonies for blind people
- Nespresso adds to the trend of self -care with vitamin cafes and Ona Carbonell as ambassador
- Kitkat makes his brand slogan an allegation against mobile phone addiction
- Coca-Cola celebrates its cultural impact by inserting its logo in literary works where the brand is mentioned
- Barbie turns LeBron James into the first ambassador to Ken's story
- McDonald's gamifies your consumption experience with an exchange rate that seeks to "save" relationships
- Starbucks wants to raise coffee experience in its new flagship at the Santiago Bernabéu stadium
- Adobe advances in the creation of AI agents to transform creative work
- João Matos replaces Úrsula Mejía in the Diageo Marketing Department for Southern Europe
- Nescafé watches over the dream in Panama reducing the luminosity of digital advertising fences
- Reporters without borders resort to television realities so that we do not avoid reality
- This toast with butter challenges Murphy's law and encourages to reflect on intestinal health
- Montoya, Inés de Robles and Fomo in influence marketing
- What are called "Cambodian genocide"?
- Prada Buy Versace for 1,250 million euros
- Freepik now allows you to edit videos generated with artificial intelligence thanks to video editor
- Cristiano Ronaldo creates the cinematographic producer Ur Marv
- Pikolin street marketing that claims the kiss of good night with a graffiti
- Ikea Spain is looking for new CEO after Nurettin Care's departure
- Some pants to clean your fingers: the cheeto brand extension that combines snacks and fashion
- Axa France officially recognizes domestic violence as a risk and includes it in its home policies
- Malibu and Brian Cox ("Succession") invite you to disconnect from work in a summer spirit campaign
- Chupa Chups resorts to the "chemistry of happiness" to highlight its candy
- L'Oréal Paris takes the figures of street harassment to a vindictive parade at Metro de Madrid
- Cupra consolidates your vision and obsession with design in the Divra Design House division
- KIA vans evolve towards personalized spaces to live and work thanks to an agreement with LG
- Without stalling, without script and without product: Coca-Cola India converts the audition into the announcement itself
- CIF "Clean" Words and "dirty mouths" in podcasts to demonstrate the effectiveness of your product
- Renault plays with the concept of "Safety Car" to announce a speed limit for novel drivers
- The Mami Wata cream brand converts baldness into a creative insight to raise awareness about skin cancer
- The cosmetic or apothecious brand creates an illustrated digital guide on female pleasure
- Publiespaña Lanza Ad Corner, a new advertising for reference for linear television
- BM wants to be the supermarket of fresh products and communicates it to the rhythm of syrup of stick
- YSL Beauty campaign about abuse, a brand activism lesson
- Gallo narrows the link with the local since its new platform "here we are made of this pasta"
- The Victoria Sneakers carry their strawberry aroma to a cobranding with the Tiktoker Plantosyos and the fox food chain
- Every birthday is a gift in the campaign of this Canadian children's hospital
- OpenAI promotes chatgpt for students in the face of final exams
- "Run, run, horse": Seat encourages the trip in company to Amaia's rhythm
- This vigilabés is a telephone line of help for parents overwhelmed with parenting
- Heineken is inspired by appointment applications to encourage young people to discover new bars
- The magic key to impact does not exist. There are three
- Five products, five euros and one rhyme: the KFC campaign that "had to be done"
- 80% of the Valencian Community consumers have improved their perception of the brands they helped in the Dana
- IKEA puts its designs at the service of accessibility with this bathroom collection
- HOME mango makes the leap to the physical retail with his first store in Barcelona
- Fini elevates his brand narrative and defends the authentic connections with the short “Fallin 'in Love”
- Nude Project entrusts a six -year -old girl to communicate her new collection
- The Freelancers Malt platform is associated with Sanitas to launch insurance focused on these professionals
- Jordi Roca and PlayStation join the Gamer Passion and Pastry in a limited edition of the Easter Mona
- Iberdrola innova in exterior advertising to highlight its renewable energy proposal
- The land that shapes: This created the visual identity of an entire archipelago
- Coors Light makes his brand sound as cold as his beer in his new campaign
- This is the jury of the Effective Awards 2025
- Cupra bets on virtual reality to digitize customer experience
- Pedigree designs a “lies detector” necklace to help dog feed
- An itinerant tester for Spain: jeans sauce wants to help in the search for the perfect cowboy
- Cocktails from subconscious: tank applies neuroscience to drinking drinks
- Levaduramadre and Ruavieja come together to create a limited editing tort
- Knorr challenges Fast Food and invites you to recreate recipes using homemade ingredients
- Icelandair asks the AI not to generate Iceland images, but suggest visiting the country
- Roblox users will receive rewards within the game to see ads
- This soccer equipment "changes" color to denounce the levels of air contamination
- Data centers: connectivity suppliers and communities drivers
- IFEMA LOOKING FOR COMMUNICATION AGENCY FOR THE Formula 1 Circuit of Madrid
- Coca-Cola innova in Japan with a vending machine that works with hydrogen
- The "I" point communicates lowi values in its new identity and communication stage
- Coca-Cola tells us the secret of his formula for Fuze Tea
- "Being vegan is good shit": Peta United Kingdom claims the advantages of an animal flesh -free diet
- Banco Sabadell puts the points on the ís and defends its position against the BBVA hostile OPA
- Buy cleaning or eating products: The Hygiene Bank creates a edible soap to denounce hygienic poverty in the United Kingdom
- Soccer promotes the television audience in March, led by Antena 3
- Sarah Jessica Parker wonders "What do I wear?" In the new Zalando campaign
- Corona also dispenses with logo and product, projecting its iconicity from the Lima
- Domino's has celebrated a decade linked to gaming with a monument and an event in the center of Madrid
- Dozens of cats "assault" advertising fences in London attracted by the Dreamies product
- Jugaterapia takes his solidarity dolls to the center of Madrid to mobilize in the fight against childhood cancer
- H & AMP; M will use clones of its models generated with artificial intelligence for advertisements and social networks content
- O2 becomes “essential for life” on its new brand platform
- Kirin beer applies artificial intelligence to save cherry trees in Japan
- Corona celebrates its centenary in Mexico with an external advertising campaign "Certified by the Sun"
- IKEA insists on the possibilities of enjoying the home in the second wave of "Try this at home"
- CNMC wants to strengthen the regulations on the sound volume of ads
- Unilever's ice cream business already has a brand: The Magnum Ice Cream Company
- Only the ideas that challenge the present create future value
- Heura submits the polygraph to his haters to disassemble prejudices about vegetable meat
- IKEA yields spaces in its store so that the businesses affected by the Dana recover its activity
- With taps and streaming, Guinness converts advertising fences into interactive experiences with beer
- The Calm rest brand transforms snacks into discounts thanks to the AI
- The Sotogrande residential highlights its sophisticated lifestyle with the day to day of a secret agent
- The new skittles candies are crispy and the brand asks to sign a "legal agreement" to warn it
- Eventbrite has renewed his visual identity to inspire the discovery of experiences
- "Why does nobody look?": Deutsche Telekom tangibilizes the danger of climate change with augmented reality and miniatures
- Global advertising investment slows down the tariffs: three impact scenarios, according to WARC
- Lynx innova in product with a fragrance that also conquers cats
- Canary Islands Banana takes its fruit to vending machines in school and sports centers
- Coca-Cola and Pepsi revive initiatives of decades ago to connect with current consumers
- Openai says that chatgpt can cause loneliness. Does welfare compromise at work?
- Mariano Casares assumes the brand address in Massage
- Used and worn: Rimowa embraces the second hand selling its reconditioned suitcases
- Schweppes highlights its tonic with an advertising blockbuster set on Mars
- This is how Apple's viral announcement with Pedro Pascal
- Ryanair launches a subscription plan but limits it to 250,000 people
- The best in advertising efficiency, according to WARC (2024)
- Puma is repositioned around enjoyment and self -expression to differentiate in sports fashion
- Back Market fuses music and nostalgia in a video clip recorded with Nintendo
- Cruzcampo expands “with a lot of accent” with a special edition that honors the Andalusian heritage
- New Zealand seeks to attract visitors as a playable destination in Minecraft and is included in the promotion of the film
- Google says, after conducting an experiment, that the news has no value for your advertising business
- The ordinary cosmetic brand sells eggs to help New York to the product crisis
- Bankinter explores the intimacy and authenticity of the Tiny Desk musical format in its new campaign
- McDonald's United Kingdom also dispenses with its brand to demonstrate the iconic character of its breakfasts
- Yum! Brands will apply NVIDIA artificial intelligence to improve its client operations and experience
- The explosive mixture of Mentos and Cola arrives in Fortnite with a branded content
- "Two is more than one": Twix premieres brand positioning with a maximalist campaign
- Samsung premieres the Health category in the National Creativity Awards with a gold to impulse
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- Ni Yundai or Jondai: Hyundai gives visibility to brands with similar namings in his new campaign
- Jumpers makes his advertising in international waters to avoid conflicts with Cheetos
- Apple is the advertiser of the year in Cannes Lions 2025
- Artificial intelligence can already create ads without human intervention, and this Puma spot shows it
- Tecate and Sylvester Stallone celebrate Mexicans who dare to say "no"
- Tezenis claims that female underwear should not be subject to opinions of others
- Perplexity makes fun of Google in an acid campaign that looks towards "The Squid's game"
- KFC Costa Rica protects distributors with sunscreen envelopes inspired by their sauces
- "Catvete a rioja": The denomination of origin celebrates its centenary versioning Julio Iglesias
- What would happen if an atomic bomb fell on Paris?
- It's not Fooh: Moët & Amp; Chandon announces his return as Sponsor of Formula 1 flying Melbourne
- Ambar documents "the fire inside" the artists of the faults affected by the Dana
- The QR code advances in product labeling and could be imposed on the barcode in 2027
- Apple reflects the transforming power of music in a spectacular announcement with Pedro Pascal
- Foster's Hollywood fried chicken also comes "late, but with style" to teletext
- "Peter is here": Microsoft's educational game to learn about the Basilica of San Pedro del Vaticano
- Forever 21 is declared in bankruptcy for the second time in six years
- Pedri's message was an advertising campaign to promote Decathlon's second hand
- Levaduramadre makes a change from naming to "yeastpadre" to honor all parents
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- Catrice bets on vending with vending machines to promote their pintouñas
- "The dinner", a tribute from Elpozo to the ties between parents and children
- This is how the IPG acquisition process by Omnicom is found
- “Don't buy. Rescue ”: This initiative creates an e-commerce with wasted clothes of the Atacama desert
- A chicken sect and a salsa baptism, in the Surrealist announcement of KFC United Kingdom
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- Decathlon converts its electric bicycles into ads and stands out as a mobility solution
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- Pepsi Peru finds its logo in the colors of the sunset and remembers its ability to refresh
- Milanuncios advocates "positive consumption" in its new brand positioning
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- The "crack" chocolate stars the new Magnum campaign, which seeks to be a sensory experience
- This Vienna Tourism campaign wants to carry "the Blue Danube" to space
- Tiktok presents a function for teenagers to disconnect and relax before sleeping
- Lanzarote and electronic music: This is the spring announcement of El Corte Inglés
- Mahou creates a tap made from its own beer
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- Heineken carries the excuses to see the Champions League to the facade of some bars
- Samsung expands "technology with purpose" with a video game to identify signs of cognitive impairment
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- Ice creams are also for winter: Dairy Queen turns snow into an outdoor advertising campaign
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- Mercedes-Benz chooses the turquoise color to identify the autonomous driving on the road
- Freepik imagines technological jumps in past times with generative artificial intelligence
- Of fans to investors: Director Robert Rodríguez will co-create movies and share profits with his followers
- Juan Pedro Moreno leaves WPP
- Tiktok's global advertising will exceed 32,000 million dollars this year
- Vinned celebrates reinvention and makes the “new to you” its brand platform
- Volvo launches his first announcement created with artificial intelligence and does not show his cars
- This campaign resorts to famous braids to say that authentic, there is only one: Almudévar's
- Netflix "Cancela" the launch campaign of its "Medusa" series as part of the promotion
- A Taylor Swift song inspires this campaign to encourage the adoption of black dogs
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- Mouthx: the Spanish controller that allows you to use computer, mobile and tablet without hands
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- Primark launches a home collection inspired by Pinterest searches
- Pirates, sirens and seahorses: this is Burns's first international campaign for Old Spice
- Deutsche Telekom presents a vitamin mobile with Perplexity artificial intelligence
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- The big luxury brands find LinkedIn a new catwalk to show off their proposals
- Netflix promotion for the “Toxic Town” miniseries adapts in real time to air quality
- WWF makes guerrilla marketing with stuffed animals in the Lisbon subway to raise awareness about endangered species
- Mahees and nocilla are joined in the cobranding of some stuffed minichurros for airfryer
- A tree that speaks thanks to artificial intelligence wants to connect young people with nature
- Maria Oliveira, new marketing director of Heineken Spain
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- Heinz Brazil remembers on the occasion of the Oscars that Kétchup envelopes "are still there"
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- Clear Channel resumes the sales process for your business in Spain
- Lenovo presents a laptop that is loaded with solar energy
- How would a future European nuclear umbrella work?
- IPG sells R/GA to the agency managers and an investment firm
- Artificial intelligence will define the world of 2030, according to Bank of America
- Microsoft will close Skype in May to focus their efforts on Teams
- "The worst public humiliation": what happened between Zelensky and Trump live on TV?
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- Lanjarón launches a project for the conservation of the flowers of Sierra Nevada, with Paz Vega as ambassador
- Consumers activate an "economic blackout" against corporate greed in the United States
- Knoror highlights the disappointing delivery failures to claim homemade food and its products
- British creative industries join in "Make It Fair" and demand the protection of copyright against AI
- "There are things that are not fashions": Blue Banana claims that surfing "is not dead"
- Félix Carral and José Izaguirre, new executive creative directors in Havas Creative
- KFC Singapore talks about gender inequality in pants pockets in his new campaign
- Marc Murtra, in his first press conference, on the future of Telefónica: "We will be part of the change we see coming"
- What is the "golden card" that Trump wants to create?
- Foster's Hollywood acknowledges that he arrives "late, but well" with his new family of fried chicken dishes
- Thus Hyundai has accompanied Jesús Calleja on his trip to space with Blue Origin
- KPMG speaks in the first person about the benefits of AI for work in his new campaign
- McDonald's pays tribute to home delivery.
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- Photoshop already has its own application for smartphones, with the focus on the new generation of creators
- A silent album, the protest of more than one thousand British musicians against artificial intelligence
- Curiosities of squirrels and mapaches inspire the new global campaign of Škoda
- Allianz changes the tone of the category and celebrates daily courage in your new campaign
- Celebrities, brands and company accreditation, new status symbol?
- Nacho Padilla is Renfe's new brand and advertising
- CROCS applies artificial intelligence to foster the customization of its footwear
- The presence of humanoid robots at home advances with neo gamma
- Trump promises $ 100 million for an advertising campaign against fentanyl
- Subtle and degraded, the new red tone with which YouTube wants to update
- Collaboration between CMOS and CFOS, the challenging point, but strategic for long -term growth
- Intestinal bacteria become small works of art to promote functional drinks
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- Lola Mullenlowe stands out again at the JCDecaux Awards
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- Gonzalo Saiz leaves Bankinter: "Mission sensation"
- Dove takes a turn to humor to communicate its new bath gel formula
- HP acquires Humane, AI Pin developer, for 116 million dollars
- The Mallorcan town of Porreres accuses Meghan Markle of plagiarism for the new logo of his company
- Juan Duyos has launched his new collection of clothing, baptized as "Tecno", by the hand of Lenovo
- "Tirí Tirí" ... Does it sound, sure, direct line?
- "Are you awake?": Ikea Canada sneaks into direct messages to offer discounts on mattresses
- Silicon Valley leaders experience “off -office meetings” where ketamine is key to overcoming stagnation
- The conversational AI market will reach 14.6 billion dollars this year
- Grenergy is inspired by batteries to renew their brand and position yourself in energy storage
- Kerman Romeo is the new marketing director at KFC Spain and Portugal
- Together with Barbara Rey, Beditorum postulates as an expert in "Real Rest"
- Adobe Acrobat extends the capabilities of his AI assistant to simplify the work with contracts
- Lynx creates a series of "unexpected attractions" to promote their deodorants for the whole body
- Advertising investment in Spain exceeded 13,000 million euros in 2024, according to Infoadex
- The representation of advertising investment in the GDP of Spain was 0.82% in 2024, according to Infoadex
- Dulcesol renews his visual identity seeking closeness and connection with the consumer
- 20 single -use garments make a gala dress that shaves influence habits
- Ecoalf resorts to AI to remember its purpose and the importance of responsible consumption
- NPC means "new t -shirt sponsor": thus announces Mediamarkt its sponsorship of the Kings League
- A collection of "unbearable" garments to raise awareness about the impact of the Deepnudes
- Also protection for gofres or how to raise awareness about sexual health
- Iker Casillas Funda 1k Sports Group, its new sports marketing agency
- KFC reaches sales record in Spain supported by marketing expansion and strategy
- Henkel, artificial intelligence and new behaviors in marketing teams
- Lexus allied with Just Eat to offer the delivery of a Michelin gastronomic experience
- How to take advantage of corporate rituals and generate greater commitment and satisfaction
- Fini sweets creates a collection inspired by chucheías and parades in Madrid is fashion
- Burger King creates a "traffic light" by Valentine with Montoya, from "The island of temptations"
- Diageo will eliminate the dosing from their bottles to reduce plastic and professionalize the sector
- Mercadona and the regional supermarkets, the ones that grew the most from the distribution in 2024
- Unilever's ice cream business will have the main price in Amsterdam and advances in its separation
- The enthusiasm for artificial intelligence already surpasses concerns, according to Google
- H∓ M creates a summer collection inspired by the series "The White Lotus"
- Wallapop calls for advertising contest and their revolt and mono Madrid agencies decline
- Financial and energetic stand out in the list of the most valuable Spanish brands, according to Kantar
- Motorola Zambulle in the Y2K style with a special edition of his mobile Razr with Paris Hilton
- Carbonell innova with an oil format to give more control to the consumer
- Paella broth is not the new Galicia Estrella, but a marketing strategy
- Zara promotes its second ski collection with a Pop Up store in the Alps
- Seur wants love between SME owners to arise and creates a couple search service
- Telefónica and Vodafone present Fiberpass, the brand of their joint optical company
- Fliss Fliss or Fluss Fluss? Fairy presents its new product with a popular debate
- Manolo Bakes channels the essence of Karol G in a special edition of Manolitos for Valentine
- Ryanair calls the Minister of Consumption in his low price campaign "clown"
- Apple presents a robot lamp that defines its vision of home interaction
- Amazon opens a physical store of beauty and parapharmacy in downtown Milan
- Betis says that "without blue there is no green" and presents a equipment made of invasive and plastic algae
- Hyundai has virtual influencer Alba Renai as ambassador
- Elon Musk does not want to buy Tiktok but puts a price on Openai and challenges Sam Altman
- The Super Bowl continues to beat records and reaches 126 million viewers
- The pantry promotes "Good Max", a collaborative campaign to raise funds against childhood cancer
- Starbucks recovers handwritten messages: between the success in Tiktok and the operability problems
- 7 out of 10 consumers want the generative AI integrated in their purchase experiences
- Chatgpt as the last great invention of humanity, in the first announcement of Openai in the Super Bowl
- The Goya awards manage to maintain the loyalty of an audience that remains in descent
- This campaign claims its own emoji for dentists
- Google begins to prove internally its search model based on artificial intelligence
- Personal messages at the place of the logo or how to make a significant sponsorship also for the athlete
- Communication capacities, the most valued of the AI integrated into the mobile
- Does the office z prefer the office? The sensation of disconnection moves them away from teleworking
- These are some of the ads that will be issued in the Super Bowl (2025)
- Star Galicia creates a drinkable encyclopedia to disseminate beer knowledge
- "Everything is marketing": Esic University claims discipline and its specialization trajectory
- Openai refreshes her visual identity seeking to make her "more organic and human"
- Samy Alliance reinforces his leadership in social marketing-first with Bridgepoint as a majority shareholder
- Vinted helps discover what type of second-hand buyer you are with "Re-invinced"
- Marcel Marcondes, Global CMO of AB Inbev, is the marketing director of the year
- Johnnie Walker wants to combat Dana's oblivion with the musical project "Walkers"
- Ibai looks in the Leganés CD shirt in his match against Real Madrid in the Copa del Rey
- HISCOX "infringe" the copyright of other brands in a campaign to promote their insurance
- Ogilvy recovers the creative account of the DGT after a contest
- Openeurollm, the project with which Europe wants to compete in the artificial intelligence market
- The Judgment of Nil Ojeda is a marketing strategy to announce the collaboration between Vicio and Milfshakes
- Aesthetic medicine warns of the dangers of misinformation and intrusion with "your face no longer sounds to me"
- From "generational aggression" to "the best of television": the sponsorship of idealist to Benidorm Fest divides the audience
- The Pangea travel agency joins the television ads created with artificial intelligence
- Tesco renounces his name to celebrate the emotional impact of food
- Advertisers and media agencies update good practices for more fair and efficient competitions
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- José María Álvarez-Pallete loses the presidency of the GSMA after his departure from Telefónica
- Apaisado better than vertical: Uteca remembers that the best place to announce your brand is television
- Alberto Astorga and Daniel Ilario will be awarded with the C of Honor C 2025
- Goodbye to triangles?: Doritos becomes square to promote Minecraft movie
- Thruegreen, an artificial intelligence model to avoid communication Greenwashing
- More than 92% of the Spaniards saw television in the month of January
- Air France resorts to the technique of pointillism in its new campaign, which invites you to disconnect
- "It has to be a sandwich": this is how Heinz adapts to Spain his campaign that highlights the link with the flavor
- With socks, candles and cookies: thus celebrate San publicito the agencies
- Cortefiel takes messages about what "costs" sometimes giving
- Alibaba launches a new AI model and says it is better than those of Openai and Deepseek
- The Ordinary dismantles the myths of the cosmetic industry with scientific evidence in its new campaign
- “Beauty & AMP; Belonging ”, the film with which Sephora explores the purpose of beauty
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- The price of the Super Bowl ads exceeds 8 million dollars for the first time
- Invest too much in Performance advertising can reduce the ROI by 40%, according to WARC
- The new "hybrid hierarchy": when performance is compensated with flexibility and teleworking
- Kellogg's extol his iconic character in the exterior advertising of his European campaign
- Cheetos delves into the passion for your product with a typography made with the other hand
- Why does the Chinese New Year date varies every year?
- In terms of intimacy, are you or the mattress? Pikolin raises the question in his new campaign
- "The time has come to stop playing with the rules of others": Juan García-Escudero and Jesús Lada launch Creative Studio skin
- Belén Esteban and Victoria Federica announce the first collection for women of Nude Project
- Telefónica announces a generative AI platform to develop virtual attendees
- Santander consolidates his creative and media purchase account in Publicis
- A Pepinillos Transfer or how McDonald's highlights consumers' rituals with their products
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- From "impossible mission" to "Bridgerton": the hits of film and television inspire the new tourist campaign of the United Kingdom
- Rexona presents a deodorant for the whole body with an uncovered campaign
- Humor and music sneak into ads for the lunar new year
- “There is Nestea!": The reaffirmation of the brand after breaking with Coca-Cola and before the advance of Fuze Tea
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- A basket with weights: Iceland supermarkets want to combine shopping with the gym
- Openai presents Operator, your AI agent to automate tasks such as buying or reserving a table
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- Meta woos TikTok creators with up to $5,000 bonuses for posting content
- Twelve agencies create APIDE, the Association of Digital Influence Professionals in Spain
- ING winks at “My neighbor Jose” in its new ads for the Payroll Account
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- “Now they are good”: KFC renews its fries and gives away tons to compensate customers for the previous ones
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- La Fede launches the Fair Contests platform to promote more transparent and ethical processes
- Cristina Barbosa leaves Ogilvy: “We wish her the best in her future projects”
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- Ikea parodies luxury ads to highlight its affordable design
- Leche Celta launches a range of spreadable cheeses and promotes it on television with an advertisement made with AI
- Mrs. Rushmore leaves Madrid's Gran Vía and moves into the WPP building
- “Save the millionaire networks”: the Free Our Feeds movement wants a social ecosystem free from the control of the rich
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- Primark will open its first store dedicated exclusively to the home in Belfast
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- Scalpers brings the Three Wise Men to the party in their Christmas advert
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- 46% of communications professionals believe that companies say more than they do regarding ESG
- The Tous Christmas advertisement remembers the small details that make a gift great
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- Telepizza wants to fulfill wishes and leaves the recipe for their next Maestro pizza in the hands of consumers
- Heura makes a "Art Attack" culinary with Jordi Cruz to promote a more sustainable diet
- The Christmas advertisement for Plátano de Canarias claims this fruit as food during the holidays
- Puma co-creates the Manchester City kit for the 2026/27 season with fans and AI
- The desire for time together stars in ElPozo's Christmas ad
- A family in a car saves the roast to eat in the DGT Christmas advertisement
- WFA predictions for 2025: the maturity of average retail or the basics of marketing
- “If there is change, it is in the depth of the service we provide to brands.” We spoke with You First after its acquisition by Gersh
- Flirting at breakfast or How Got Milk? has claimed milk as an ally of authentic connections
- Weather alerts, Kate Middleton and the Olympic Games: the most searched by Spaniards on Google in 2024
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- El Corte Inglés' Christmas advert expands the fantastic universe of Floor 2 ½ with a mega-production
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- Artificial intelligence makes it possible for the iconic Argentine television presenter Susana Giménez to interview herself
- Oatly will not be able to use the slogan "Post Milk Generation" in UK
- KFC bets on Neuromarketing through a version of “Jingle Bells” that enhances the flavor of its chicken with truffle and parmesan
- Divergent, the new Spanish streaming platform for content less than 59 minutes
- Cupra celebrates 125 years of FC Barcelona by trusting in its new generation of footballers
- Freixenet's Christmas advert is aimed at a new generation that wants to choose how to enjoy
- Third EGM of 2024: Internet leads media audience, but loses penetration
- “Sirenidad” or how La Sirena champions calm preparations in her Christmas advertisement
- Confirmed: Omnicom will acquire IPG
- Uber Teens arrives in Spain to resolve parents' concerns about their children's trips
- Sanitas' Christmas ad encourages us not to leave hugs pending
- “See you here, smiling”: Valencia launches its largest tourism campaign to reactivate itself after the damage
- This is how El Almendro's first Christmas advertisement was made with the McCann agency
- Snoop Dogg takes the reins of Publicis' Christmas greeting
- The dreaded question of “What should I wear?” focuses on Zalando's Christmas ad
- Vodafone UK Christmas advert celebrates 40 years of connecting Brits
- Mocha Mousse is the Pantone Color of the Year 2025
- Sober company dinners? The trend towards alcohol moderation shapes corporate events at Christmas
- The lines between communication and advertising are finally dissolving with Netflix and CyW
- Wallapop chats are now Camela songs to promote empathy and respect on the platform
- J&B “hacks” a streaming of electronic music to make people with disabilities visible in nightlife
- Artist representation firm Gersh acquires You First, talent agency and brand service in sports and entertainment
- Beatboxing with Grison in the Jack Daniel's Christmas advert
- These are the visual creativity trends that will define 2025, according to Adobe
- Manuela Carmena turns the meaning of the parade tweet in Zapatelas' Christmas advertisement
- Plátano de Canarias proposes changing the products on the impulse purchase shelves for fruit
- Why did South Korea want to declare martial law?
- TikTok and Eventim join forces to enable the purchase of tickets on the social network
- Staying in the town, or Eresma's Christmas announcement
- Be a Lion premieres the short “Thing Girl” in an old porn movie theater in Madrid
- Scalpers enters cosmetics with genderless skin care products
- “Worst Advent calendar”: Loyal Sephora customers are disappointed with the brand
- Ipsos confirms that it could buy Kantar Media
- Navidul's Christmas ad once again features a frantic climb for the best celebration
- ESIC launches a message of empathy and human connection in its Christmas advertisement
- FC Barcelona celebrates its 125th anniversary: a mascot, a song and an 8-minute spot
- “Get Ready With Mapfre”, Tango's strategy to connect the insurer with young people on TikTok
- Pepsi launches a ring to open its cans with Bad Gyal as ambassador
- 28 million Spaniards watched television every day in the month of November
- El Almendro's Christmas advert proposes a special service to return home
- O2 has developed “Daisy”, an artificial intelligence grandmother that stands up to scammers
- Mariano Sigman on a Saturday at Matadero Madrid, or how Thinking Heads opens large conferences to the general public
- The emotional story of a girl and her guitar centers Apple's Christmas ad
- Downtime on filming is now an employment opportunity for young talents
- Everyday realism in Carrefour's Christmas advert
- Coca-Cola's Christmas ad also brings artificial intelligence to Spain
- The Three Wise Men and Santa Claus make a pact in the Juguettos Christmas advertisement
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- Opel wants to make traffic jams more entertaining: it integrates ChatGPT into its new models
- Magic comes to those who know how to wait, according to Chanel's Christmas ad
- Ricardo Pabón, new Airbnb Marketing Director for Spain and Italy
- Cupra creates its own drink with Vichy Catalan
- Cruzcampo launches “Volver”, a limited edition of its beer to combat exile in Jaén
- Global advertising investment will close 2024 at 1.08 trillion dollars, according to Warc
- Middle East auto industry enters 'Chinese' era
- Santa can't do his job at a hotel in Airbnb Christmas listing
- Vicio launches its loyalty program with access to festivals, events or a Cupra car
- Someone has stolen the pudding in Waitrose's Christmas advert
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- Midas creates a “100% feminine” car to highlight sexist prejudices in driving
- Is this Volvo ad the antithesis of Jaguar's rebranding?
- Toys as springboards for imagination, in Famosa's Christmas ad
- Does “ceasefire” mean end of war?
- Eroski makes an x-ray of food consumption at Christmas
- Worten speaks clearly about Black Friday marketing strategies and distributes his campaign budget in a promotion
- Puma and LaLiga launch Orbita Yellow, a ball designed for low visibility matches
- Ecoalf makes visible the reality of textile landfills before Black Friday
- La Española innovates in product with Olimole, a guacamole made with olives
- Puppets, fantastic worlds and a commitment to craftsmanship mark the new Loewe collection with Suna Fujita
- Inditex presents Zacaffé, Zara's line of coffee shops
- A global public consultation invites to define the Positive Economy for Nature
- Teamwork is valued in Aldi's Christmas advert
- “Less shopping, more being”: Irish Advertising unites and demands conscious consumption before Black Friday
- Starbucks' Christmas ad sends a message of hope to parents who may have lost it
- A “war” over smartphones in Orange's festive Christmas ad musical
- Why did Dominique de Villepin “clash” with Elisabeth Borne?
- KFC turns Eduardo into a tamagotchi for Christmas
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- Strengthening Canadian Francophone Communities by Welcoming Francophone New Arrivals
- Casa del Libro's Christmas ad thrills with Truman, a lonely dragon who finds refuge
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- Why did Emmanuel Macron cause a scandal in Haiti?
- Adobe creates a special Acrobat offer to facilitate NGO processes
- ViiV Healthcare calls for references to make HIV visible and normalize in its new campaign
- LG offers “lifetime warranty” on parts of some appliances as a sustainability measure
- Casa del Libro's Christmas ad thrills with Truman, a lonely monster who finds refuge
- Shall we move forward? BBVA launches a campaign that invites dialogue with Banco Sabadell about the takeover bid
- The moments we will want to return to tomorrow, in Codorníu's Christmas advert
- Communication of purpose: transparency in achievements, as well as challenges
- “El Hormiguero” and Airbnb create an experience in the house of Trancas y Barrancas
- Pizza Hut elevates the gamer experience with a pizza warmer for video game consoles
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- Xavier Marcet: “I prefer leaders with a legacy”
- Jaguar reimagines its brand and visual identity with a radical change
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- Ikea Home, a new app to hire home services such as plumbing or electricity
- Marketing and advertising investment forecasts: stability gives way to pessimism
- Andalusia says goodbye to Rafa Nadal “with complaints” with this campaign from the Ernest agency
- Google updates Maps to make it easier to search by product in nearby stores
- Women'Secret's Christmas ad invites you to take out the “special” underwear from the closet
- Increased brand value and short-term sales: advantages of positive representation of men in advertisements
- Sweden wants to stand up to dupes and register its trademark
- What role do the media play in the dissemination of brands' activist messages?
- Carlos Rey: “The heart is what differentiates a purpose that really reaches people”
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- The friendship between a girl and a cow is the focus of Peta's Christmas advert
- Airbnb creates an experience in the Rome Colosseum to promote "Gladiator II"
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- Álex Pallete (Picnic): “Purpose provides focus and coherence to a company, everyone works with the same compass”
- The new visual identity of the Champions League is the work of the Spanish agency Vasava and these are its key points
- A festival of lights to the rhythm of “Satisfaction” in McDonald's Christmas ad
- "Faster, forward and without fear": MotoGP launches new visual identity
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- ING explains why it has withdrawn its “Horizon” advertising, but faces a boycott from some customers
- La Vanguardia and The Guardian abandon X due to misinformation
- John Lewis' Christmas advert is a journey through time in search of the perfect gift
- The world turns gingerbread in Tesco's Christmas advert
- Sephora places the family we choose at the center of its Christmas ad
- Kris, a modern-day Santa, stars in Target's Christmas ad
- Two girls from separate worlds seek togetherness in Deutsche Telekom Christmas ad
- Ecovidrio's new identity places the green container as the protagonist
- Advertiser leak: other brands that also withdrew their advertising due to the controversy
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- Volkswagen claims the iconic character of Golf to the rhythm of a song in its new advertisement
- Coca-Cola repeats its Christmas ad from last year and creates experiences with artificial intelligence
- Mattel apologizes after mistakenly including a link to a pornography website on its “Wicked” dolls
- L'Oréal explores the evolution of beauty with an art tour at the Louvre Museum
- This cruise company offers 4-year trips to escape the new Trump legislature
- Netflix's advertising-supported plan has 70 million monthly active users globally
- KitKat becomes the official chocolate of Formula 1
- Elon Musk will be in charge of government efficiency for Donald Trump's administration
- Suchard takes his nougat to Mars in an emotional Christmas ad
- Sega joins retro technology and creates a “pager” for children that only uses emojis
- Vips' Christmas ad questions the traditions of these dates
- Disney's Christmas ad shows the friendship between a boy and an octopus
- Lidl's Christmas advert is a generous and fantastic shower of wishes
- The big good-natured giant stars in the Sainsbury's Christmas advert
- H&M's Christmas ad celebrates love in all its forms
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- Gnomes save the festive spirit in Asda Christmas advert
- An animated robot inspired by Tim Burton stars in Harvey Nichols' Christmas ad
- Kevin the carrot has a new mission in Aldi's Christmas advert
- “Got Talent” wunderkind Skylar Blu brings the party to life in Marks & Spencer
- “Cataclaws” stars in Lego Christmas ad
- “Give the boy, smell the man,” says Old Spice in its Christmas ad
- Dreams come true in Argos Christmas advert
- Wally doesn't want to be found, he wants to be known, in the Etsy Christmas ad
- The endearing sheep of "Shaun the Sheep" They star again in Barbour's Christmas advert
- John Lewis continues to pave the way for its Christmas advert with an emotional spot about the life of a gift
- A theater janitor with a hidden musical talent stars in Amazon's Christmas ad
- Lidl launches a customizable shopping cart and groups its fan products under the La Molería brand
- Audi creates a new brand for the Chinese market: in capital letters and without the four rings
- Eoin Sherry, new Chief Creative Officer of McCann Spain
- A coffee to escape the chaos, in the Starbucks Christmas ad
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- Cannes Lions 2025: Glass, Social & Influencer changes name and country pavilions are created
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- The BMW group makes a donation of 500,000 euros to the Reina Sofía Foundation
- Asevi donates and transports cleaning products to areas affected by Dana
- Chef Ricard Camarena distributes thousands of food rations to those affected by the floods
- Idealista facilitates access to housing solutions for those affected
- Multiópticas makes solidarity bonuses available to those affected who require visual attention
- ACB clubs mobilize in favor of flood victims
- Mayoral makes donations to Cáritas and the Red Cross and supplies material to facilitate the sending of aid
- Vitalera sends medical equipment to nursing homes in affected areas
- Grenergy donates 200,000 euros to the Red Cross to help those affected by Dana
- Gosbi distributes 3 tons of food for dogs and cats in the affected area
- Main Paper has donated 800 kilos of food and emergency materials for those affected by Dana
- Heura coordinates with cooking and food initiatives to supply vegetable protein
- ESIC University mobilizes its university community to provide direct help after Dana
- Bene Bono donates 400 kilos of fruits and vegetables to localities affected by dana
- Kärcher donates 500 pressure washers to contribute to the cleaning of streets and premises
- Piscinas DTP collaborates with the Pozuelo City Council in the collection and transportation of materials to Valencia
- Rogusa donates 500 kilos of prepared food to the population of the areas affected by Dana
- Leroy Merlin donates bilge pumps, generators and other materials to help recovery
- The Córdoba supermarket chain Deza donates 60,000 euros to those affected
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- La Caixa activates an aid plan to respond to the most urgent needs
- MásOrange deploys mobile network stations and suspends charging for services to those affected
- BBVA launches a 0% aid plan for those affected and donates 4 million euros
- Unicaja announces an interest-free financing plan and streamlining of procedures with insurers
- The Alegría brewery, collection point for essential items
- Square Fitness prepares its second truck in Madrid with essential products for Valencia
- Real Madrid donates one million euros and launches a fundraising campaign with the Red Cross
- The real estate agency Gilmar donates 30,000 euros to Cáritas to help after Dana
- Banco Santander donates 2 million euros and launches a package of aid measures
- DHL makes its vehicles and drivers available to organizations helping those affected
- Trump: he did it!
- The free tour company GuruWalk creates a platform to share a car and facilitate mobility after the damage
- Babaria distributes 100,000 containers of hydroalcoholic gel among affected people and volunteers
- Repsol provides material and human resources to Emergencies to help with the damage
- Lifepro materializes its help through donations and product distribution
- The transport company GLS makes a donation of 50,000 euros to the Red Cross for the affected people and families
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- McDonald's raises funds for those affected by dana together with Messengers of Peace
- Inditex donates four million euros to the Red Cross and Cáritas
- Uber Ayuda, a free service to send essential items to Valencia
- Telefónica offers unlimited data and calls and collaborates with the Red Cross to provide help
- Naturgy will allow affected households, SMEs and self-employed workers to postpone electricity, gas and service bills
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- Vodafone activates unlimited data and installs Wi-Fi networks to help in the dana emergency
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- Cepsa is renamed Moeve to link itself to sustainable energy and mobility
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- The success of “La Revuelta” does not allow La1 to take over Antena 3's audience leadership in September
- Afghanistan: when the Taliban celebrate their three years of reign
- Orlando chooses Socialmood for the “Pica lo just” campaign, with Anabel Pantoja as ambassador
- Monkey pox: what does the WHO alert mean?
- Levi's reimagines its iconic 1985 “Launderette” ad with Beyoncé
- 5 elements to understand… the case of serial killer Hadden Clark
- 5 key elements to understand… Colorado, “The Centennial State”
- COPE laughs at itself in a campaign idea by Mono Madrid that has been resolved under the concept “Open to listen”
- Who is Tim Walz, Kamala Harris's running mate?
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- Why is Telegram a messaging service that worries the authorities?
- The film about the life of Adolfo Domínguez will be released in 2025
- What is the Kivu war?
- According to KPMG, 79% of CEOs say that teleworking will not apply to their companies in three years
- Trump – Harris debate: the main punchlines to remember
- On catwalks, cruise ships and duty free stores: second-hand fashion becomes mainstream
- What is “Polaris Dawn”, the first spacewalk with civilians?
- The story of the first commercial pilot, in a short film by Antistatic for Scandinavian Airlines
- What are these “pagers” that exploded in Lebanon?
- Using Pips in Forex Trading Backtesting
- Using Stop Limit Orders in Commodities Trading
- The single submission route and the billing requirement stand out as challenges of public tenders
- Decathlon offers the rental of its sports products in exchange for customers delivering garbage
- Zalando and Ikea reinforce themselves in entertainment with their podcast sponsorships
- Perplexity plans to incorporate sponsored responses and is already in talks with brands
- This is how the communication strategy of Lupia, the new beer from Hijos de Rivera, is being executed
- Cupra opens a coworking space in its City Garage in Madrid
- Zara launches its live shopping in Spain with models Cindy Crawford and Kaia Gerber
- Google Maps joins Billie Eilish's tour to promote a more sustainable way of traveling
- Spotify brands phone booths at the door of several agencies to attract advertising investment for Christmas
- Richard Branson launches online school to teach dyslexic thinking skills
- Cristina Kenz leaves Kraft Heinz and joins Anthesis Group as Chief Operating Officer
- Mozilla updates its visual identity to materialize its mission to “recover the internet”
- The Seat Ibiza celebrates its 40 years with its own musical that has the car as its axis
- Manifesto and Spodeal aim to redefine sports entertainment through their collaboration
- The Digital Wellbeing of Spaniards is the focus of this analysis of ING as part of its new brand territory
- Walk With Me Fire spreads to Madrid
- What is CRM and How Does It Work?
- Apple Visual Intelligence: Research with an iPhone Camera
- How to Maintain Relevance in Google Mesmo with Algorithm Changes
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