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• "Catvete a rioja": The denomination of origin celebrates its centenary versioning Julio Iglesias
• What would happen if an atomic bomb fell on Paris?
• It's not Fooh: Moët & Amp; Chandon announces his return as Sponsor of Formula 1 flying Melbourne
• Ambar documents "the fire inside" the artists of the faults affected by the Dana
• The QR code advances in product labeling and could be imposed on the barcode in 2027
• Apple reflects the transforming power of music in a spectacular announcement with Pedro Pascal
• Foster's Hollywood fried chicken also comes "late, but with style" to teletext
• "Peter is here": Microsoft's educational game to learn about the Basilica of San Pedro del Vaticano
• Forever 21 is declared in bankruptcy for the second time in six years
• Pedri's message was an advertising campaign to promote Decathlon's second hand
• Levaduramadre makes a change from naming to "yeastpadre" to honor all parents
• The best in the world in media, according to WARC (2024)
• The marketing and advertising investment trend finds moderate optimism in the first semester
• Why did the two American astronauts be blocked in the ISS?
• Catrice bets on vending with vending machines to promote their pintouñas
• "The dinner", a tribute from Elpozo to the ties between parents and children
• This is how the IPG acquisition process by Omnicom is found
• “Don't buy. Rescue ”: This initiative creates an e-commerce with wasted clothes of the Atacama desert
• A chicken sect and a salsa baptism, in the Surrealist announcement of KFC United Kingdom
• The 4s of the new customer journey: how to interact, influence and convert
• Decathlon converts its electric bicycles into ads and stands out as a mobility solution
• TOYOTA FT-ME: The bet of the brand for electric micromobility in Europe
• Cobranding between Lamborghini and Silver Cross: They throw an ultralu -mounted baby cart
• Design the room while sleeping, Ikea's action to help improve rest
• Pepsi Peru finds its logo in the colors of the sunset and remembers its ability to refresh
• Milanuncios advocates "positive consumption" in its new brand positioning
• JCDECAUX “Reabre” the businesses affected by the Dana by Metro de Madrid
• The "crack" chocolate stars the new Magnum campaign, which seeks to be a sensory experience
• This Vienna Tourism campaign wants to carry "the Blue Danube" to space
• Tiktok presents a function for teenagers to disconnect and relax before sleeping
• Lanzarote and electronic music: This is the spring announcement of El Corte Inglés
• Mahou creates a tap made from its own beer
• Cannes Lions 2025 will grant the Leon of San Marcos to the creative David Lubars
• Heineken carries the excuses to see the Champions League to the facade of some bars
• Samsung expands "technology with purpose" with a video game to identify signs of cognitive impairment
• "As like you": Down Spain continues to fight stereotypes seeking empathy
• A conversation with Martin Sorrell about the inevitable future of advertising
• Netflix tattoo Carlos Alcaraz to announce the release date of his new documentary
• The best in the world in creativity, according to WARC (2024)
• Madrid's Formula 1 circuit already has a brand: Madring
• Darwin & Amp; Verne Lanza Voicead: A platform to create advertising wedges with AI
• Tiktok, hair dyes and economic complexity times
• Ice creams are also for winter: Dairy Queen turns snow into an outdoor advertising campaign
• “I am not interested in advertising. Don's Give A Shit! This has nothing to do with advertising, this has to do with people "
• Mercedes-Benz chooses the turquoise color to identify the autonomous driving on the road
• Freepik imagines technological jumps in past times with generative artificial intelligence
• Of fans to investors: Director Robert Rodríguez will co-create movies and share profits with his followers
• Juan Pedro Moreno leaves WPP
• Tiktok's global advertising will exceed 32,000 million dollars this year
• Vinned celebrates reinvention and makes the “new to you” its brand platform
• Volvo launches his first announcement created with artificial intelligence and does not show his cars
• This campaign resorts to famous braids to say that authentic, there is only one: Almudévar's
• Netflix "Cancela" the launch campaign of its "Medusa" series as part of the promotion
• A Taylor Swift song inspires this campaign to encourage the adoption of black dogs
• Sebas Muriel leaves Groupm Spain to rejoin Telefónica as Chief Digital Officer
• The Z generation cares about AI at work: 40% believe it will not be good for their careers
• Four key concepts of artificial intelligence that must be known in 2025, according to WARC
• Mouthx: the Spanish controller that allows you to use computer, mobile and tablet without hands
• Sean Baker and Hoto Script or Woody Allen and Windsor: Types turned into firms for film directors
• Primark launches a home collection inspired by Pinterest searches
• Pirates, sirens and seahorses: this is Burns's first international campaign for Old Spice
• Deutsche Telekom presents a vitamin mobile with Perplexity artificial intelligence
• Mourning, conclave, white smoke: what are the steps that lead to the arrival of a pope?
• The big luxury brands find LinkedIn a new catwalk to show off their proposals
• Netflix promotion for the “Toxic Town” miniseries adapts in real time to air quality
• WWF makes guerrilla marketing with stuffed animals in the Lisbon subway to raise awareness about endangered species
• Mahees and nocilla are joined in the cobranding of some stuffed minichurros for airfryer
• A tree that speaks thanks to artificial intelligence wants to connect young people with nature
• Maria Oliveira, new marketing director of Heineken Spain
• "We are Ecofriends." Ecoembes capitalizes Montoya's phrase to raise awareness about recycling
• Heinz Brazil remembers on the occasion of the Oscars that Kétchup envelopes "are still there"
• More than 28 million Spaniards saw television in February
• Clear Channel resumes the sales process for your business in Spain
• Lenovo presents a laptop that is loaded with solar energy
• How would a future European nuclear umbrella work?
• IPG sells R/GA to the agency managers and an investment firm
• Artificial intelligence will define the world of 2030, according to Bank of America
• Microsoft will close Skype in May to focus their efforts on Teams
• "The worst public humiliation": what happened between Zelensky and Trump live on TV?
• What is "rare earths"?
• Lanjarón launches a project for the conservation of the flowers of Sierra Nevada, with Paz Vega as ambassador
• Consumers activate an "economic blackout" against corporate greed in the United States
• Knoror highlights the disappointing delivery failures to claim homemade food and its products
• British creative industries join in "Make It Fair" and demand the protection of copyright against AI
• "There are things that are not fashions": Blue Banana claims that surfing "is not dead"
• Félix Carral and José Izaguirre, new executive creative directors in Havas Creative
• KFC Singapore talks about gender inequality in pants pockets in his new campaign
• Marc Murtra, in his first press conference, on the future of Telefónica: "We will be part of the change we see coming"
• What is the "golden card" that Trump wants to create?
• Foster's Hollywood acknowledges that he arrives "late, but well" with his new family of fried chicken dishes
• Thus Hyundai has accompanied Jesús Calleja on his trip to space with Blue Origin
• KPMG speaks in the first person about the benefits of AI for work in his new campaign
• McDonald's pays tribute to home delivery.
• The “good manVotic” mentality: keys to connect with a consumer that prioritizes this
• Photoshop already has its own application for smartphones, with the focus on the new generation of creators
• A silent album, the protest of more than one thousand British musicians against artificial intelligence
• Curiosities of squirrels and mapaches inspire the new global campaign of Škoda
• Allianz changes the tone of the category and celebrates daily courage in your new campaign
• Celebrities, brands and company accreditation, new status symbol?
• Nacho Padilla is Renfe's new brand and advertising
• CROCS applies artificial intelligence to foster the customization of its footwear
• The presence of humanoid robots at home advances with neo gamma
• Trump promises $ 100 million for an advertising campaign against fentanyl
• Subtle and degraded, the new red tone with which YouTube wants to update
• Collaboration between CMOS and CFOS, the challenging point, but strategic for long -term growth
• Intestinal bacteria become small works of art to promote functional drinks
• Who is Alice Weidel, the face of the extreme right in Germany?
• Lola Mullenlowe stands out again at the JCDecaux Awards
• In person, hybrid or remote? There is no winning model for productivity and satisfaction
• Gonzalo Saiz leaves Bankinter: "Mission sensation"
• Dove takes a turn to humor to communicate its new bath gel formula
• HP acquires Humane, AI Pin developer, for 116 million dollars
• The Mallorcan town of Porreres accuses Meghan Markle of plagiarism for the new logo of his company
• Juan Duyos has launched his new collection of clothing, baptized as "Tecno", by the hand of Lenovo
• "Tirí Tirí" ... Does it sound, sure, direct line?
• "Are you awake?": Ikea Canada sneaks into direct messages to offer discounts on mattresses
• Silicon Valley leaders experience “off -office meetings” where ketamine is key to overcoming stagnation
• The conversational AI market will reach 14.6 billion dollars this year
• Grenergy is inspired by batteries to renew their brand and position yourself in energy storage
• Kerman Romeo is the new marketing director at KFC Spain and Portugal
• Together with Barbara Rey, Beditorum postulates as an expert in "Real Rest"
• Adobe Acrobat extends the capabilities of his AI assistant to simplify the work with contracts
• Lynx creates a series of "unexpected attractions" to promote their deodorants for the whole body
• Advertising investment in Spain exceeded 13,000 million euros in 2024, according to Infoadex
• The representation of advertising investment in the GDP of Spain was 0.82% in 2024, according to Infoadex
• Dulcesol renews his visual identity seeking closeness and connection with the consumer
• 20 single -use garments make a gala dress that shaves influence habits
• Ecoalf resorts to AI to remember its purpose and the importance of responsible consumption
• NPC means "new t -shirt sponsor": thus announces Mediamarkt its sponsorship of the Kings League
• A collection of "unbearable" garments to raise awareness about the impact of the Deepnudes
• Also protection for gofres or how to raise awareness about sexual health
• Iker Casillas Funda 1k Sports Group, its new sports marketing agency
• KFC reaches sales record in Spain supported by marketing expansion and strategy
• Henkel, artificial intelligence and new behaviors in marketing teams
• Lexus allied with Just Eat to offer the delivery of a Michelin gastronomic experience
• How to take advantage of corporate rituals and generate greater commitment and satisfaction
• Fini sweets creates a collection inspired by chucheías and parades in Madrid is fashion
• Burger King creates a "traffic light" by Valentine with Montoya, from "The island of temptations"
• Diageo will eliminate the dosing from their bottles to reduce plastic and professionalize the sector
• Mercadona and the regional supermarkets, the ones that grew the most from the distribution in 2024
• Unilever's ice cream business will have the main price in Amsterdam and advances in its separation
• The enthusiasm for artificial intelligence already surpasses concerns, according to Google
• H∓ M creates a summer collection inspired by the series "The White Lotus"
• Wallapop calls for advertising contest and their revolt and mono Madrid agencies decline
• Financial and energetic stand out in the list of the most valuable Spanish brands, according to Kantar
• Motorola Zambulle in the Y2K style with a special edition of his mobile Razr with Paris Hilton
• Carbonell innova with an oil format to give more control to the consumer
• Paella broth is not the new Galicia Estrella, but a marketing strategy
• Zara promotes its second ski collection with a Pop Up store in the Alps
• Seur wants love between SME owners to arise and creates a couple search service
• Telefónica and Vodafone present Fiberpass, the brand of their joint optical company
• Fliss Fliss or Fluss Fluss? Fairy presents its new product with a popular debate
• Manolo Bakes channels the essence of Karol G in a special edition of Manolitos for Valentine
• Ryanair calls the Minister of Consumption in his low price campaign "clown"
• Apple presents a robot lamp that defines its vision of home interaction
• Amazon opens a physical store of beauty and parapharmacy in downtown Milan
• Betis says that "without blue there is no green" and presents a equipment made of invasive and plastic algae
• Hyundai has virtual influencer Alba Renai as ambassador
• Elon Musk does not want to buy Tiktok but puts a price on Openai and challenges Sam Altman
• The Super Bowl continues to beat records and reaches 126 million viewers
• The pantry promotes "Good Max", a collaborative campaign to raise funds against childhood cancer
• Starbucks recovers handwritten messages: between the success in Tiktok and the operability problems
• 7 out of 10 consumers want the generative AI integrated in their purchase experiences
• Chatgpt as the last great invention of humanity, in the first announcement of Openai in the Super Bowl
• The Goya awards manage to maintain the loyalty of an audience that remains in descent
• This campaign claims its own emoji for dentists
• Google begins to prove internally its search model based on artificial intelligence
• Personal messages at the place of the logo or how to make a significant sponsorship also for the athlete
• Communication capacities, the most valued of the AI ​​integrated into the mobile
• Does the office z prefer the office? The sensation of disconnection moves them away from teleworking
• These are some of the ads that will be issued in the Super Bowl (2025)
• Star Galicia creates a drinkable encyclopedia to disseminate beer knowledge
• "Everything is marketing": Esic University claims discipline and its specialization trajectory
• Openai refreshes her visual identity seeking to make her "more organic and human"
• Samy Alliance reinforces his leadership in social marketing-first with Bridgepoint as a majority shareholder
• Vinted helps discover what type of second-hand buyer you are with "Re-invinced"
• Marcel Marcondes, Global CMO of AB Inbev, is the marketing director of the year
• Johnnie Walker wants to combat Dana's oblivion with the musical project "Walkers"
• Ibai looks in the Leganés CD shirt in his match against Real Madrid in the Copa del Rey
• HISCOX "infringe" the copyright of other brands in a campaign to promote their insurance
• Ogilvy recovers the creative account of the DGT after a contest
• Openeurollm, the project with which Europe wants to compete in the artificial intelligence market
• The Judgment of Nil Ojeda is a marketing strategy to announce the collaboration between Vicio and Milfshakes
• Aesthetic medicine warns of the dangers of misinformation and intrusion with "your face no longer sounds to me"
• From "generational aggression" to "the best of television": the sponsorship of idealist to Benidorm Fest divides the audience
• The Pangea travel agency joins the television ads created with artificial intelligence
• Tesco renounces his name to celebrate the emotional impact of food
• Advertisers and media agencies update good practices for more fair and efficient competitions
• One year without buying or how the “No-Buy” movement reflects a new relationship with consumption
• José María Álvarez-Pallete loses the presidency of the GSMA after his departure from Telefónica
• Apaisado better than vertical: Uteca remembers that the best place to announce your brand is television
• Alberto Astorga and Daniel Ilario will be awarded with the C of Honor C 2025
• Goodbye to triangles?: Doritos becomes square to promote Minecraft movie
• Thruegreen, an artificial intelligence model to avoid communication Greenwashing
• More than 92% of the Spaniards saw television in the month of January
• Air France resorts to the technique of pointillism in its new campaign, which invites you to disconnect
• "It has to be a sandwich": this is how Heinz adapts to Spain his campaign that highlights the link with the flavor
• With socks, candles and cookies: thus celebrate San publicito the agencies
• Cortefiel takes messages about what "costs" sometimes giving
• Alibaba launches a new AI model and says it is better than those of Openai and Deepseek
• The Ordinary dismantles the myths of the cosmetic industry with scientific evidence in its new campaign
• “Beauty & AMP; Belonging ”, the film with which Sephora explores the purpose of beauty
• Avion crash: What happened to Washington?
• Zity disappears as a brand and integrates into the Mobilize Share ecosystem
• The price of the Super Bowl ads exceeds 8 million dollars for the first time
• Invest too much in Performance advertising can reduce the ROI by 40%, according to WARC
• The new "hybrid hierarchy": when performance is compensated with flexibility and teleworking
• Kellogg's extol his iconic character in the exterior advertising of his European campaign
• Cheetos delves into the passion for your product with a typography made with the other hand
• Why does the Chinese New Year date varies every year?
• In terms of intimacy, are you or the mattress? Pikolin raises the question in his new campaign
• "The time has come to stop playing with the rules of others": Juan García-Escudero and Jesús Lada launch Creative Studio skin
• Belén Esteban and Victoria Federica announce the first collection for women of Nude Project
• Telefónica announces a generative AI platform to develop virtual attendees
• Santander consolidates his creative and media purchase account in Publicis
• A Pepinillos Transfer or how McDonald's highlights consumers' rituals with their products
• Deepseek, Chinese chatbot low cost that opens a new stage in artificial intelligence
• From "impossible mission" to "Bridgerton": the hits of film and television inspire the new tourist campaign of the United Kingdom
• Rexona presents a deodorant for the whole body with an uncovered campaign
• Humor and music sneak into ads for the lunar new year
• “There is Nestea!": The reaffirmation of the brand after breaking with Coca-Cola and before the advance of Fuze Tea
• "35 years turning with you": Antena 3 celebrates its anniversary with a new visual identity
• A basket with weights: Iceland supermarkets want to combine shopping with the gym
• Openai presents Operator, your AI agent to automate tasks such as buying or reserving a table
• "Stories of a trip", the documentary with which KPMG wants to attract talent
• Cheese sauce to carry in your pocket, the latest innovation from Kraft Heinz
• Together with an image of David Ogilvy and citing Teresa de Calcutta: Cristina Barbosa's message after Ogilvy's exit
• 90% of Spaniards fear that AI aggravates the problem of bulos and false news
• Celta de Vigo gives sponsorship to “La Revuelta”
• Meta woos TikTok creators with up to $5,000 bonuses for posting content
• Twelve agencies create APIDE, the Association of Digital Influence Professionals in Spain
• ING winks at “My neighbor Jose” in its new ads for the Payroll Account
• Marketing Directors are optimistic about advertising investment for the first half
• “Now they are good”: KFC renews its fries and gives away tons to compensate customers for the previous ones
• Swedish hotel turns stolen items into clever rewards campaign
• La Fede launches the Fair Contests platform to promote more transparent and ethical processes
• Cristina Barbosa leaves Ogilvy: “We wish her the best in her future projects”
• According to PwC, CEOs are optimistic, but recognize the need to reinvent companies
• Ikea parodies luxury ads to highlight its affordable design
• Leche Celta launches a range of spreadable cheeses and promotes it on television with an advertisement made with AI
• Mrs. Rushmore leaves Madrid's Gran Vía and moves into the WPP building
• “Save the millionaire networks”: the Free Our Feeds movement wants a social ecosystem free from the control of the rich
• Less use of mobile applications, one of the effects of AI on digital habits according to Gartner
• Primark will open its first store dedicated exclusively to the home in Belfast
• Ikea commits to investing 1 billion euros in recycling companies
• Edelman's Trust Barometer: Businesses Struggle to Maintain Citizen Trust in the Age of Discontent
• TikTok restores its activity in the United States in less than 24 hours after Trump's intervention
• Kantar Group to sell Kantar Media to HIG Capital for $1 billion
• Marc Murtra, new Executive President of Telefónica, replacing José María Álvarez-Pallete
• "Leadership is a journey that is made up of countless chapters": José María Álvarez-Pallete says goodbye to Telefónica
• Media planning in the attention economy, a great marketing challenge in 2025
• How does the inauguration of the President of the United States take place?
• The United States Supreme Court upholds the ban on TikTok
• Experiences, well-being and fandom point the way for brands in their relationship with the consumer
• Juver celebrates more than 50 years of history with a new positioning and returning to television
• Adidas is inspired by ballet for its new sneakers, which it presents with an inspiring campaign
• Asics moves away from competitive discourses with a campaign focused on well-being
• These are the Presidents of the Cannes Lions 2025 Juries
• Ghosting and ghost jobs make job search increasingly difficult
• Rubén Navarro and Natacha Cano leave Wallapop
• The Cervecera Madrileña company will reopen the Cervezas La Virgen factory
• Alfonso Marian, new Chief Creative Officer of MRM New York
• “How can we move towards a 2019 model in 2025?”: WPP employees oppose in-person return to the office
• Photoshop wants to facilitate creative collaboration with real-time co-editing function
• Food as the axis of cobranding: brands seek to gain presence through aroma and flavor
• These are the most admired professionals in the Marketing and Advertising sector in Spain
• The most admired companies in the Marketing and Advertising sector in Spain
• The best Creative and Media Agencies in Spain
• The advertising and marketing festivals most valued by professionals in Spain
• Leo is born, the result of the merger of Leo Burnett and Publicis Worldwide
• The fiascos of the purchase and sale of vehicles star in the new Coches.net campaign
• Football to “get around” advertising regulations: this is how a Thai whiskey brand has been promoted
• Álvaro López is the new Executive Creative Director of McCann Madrid
• What is going to happen to TikTok in the United States? From prohibition to Lemon8 alternative
• Qatar Airways presents Sama, a human-digital stewardess who aspires to be the brand's influencer
• Sam Altman says AI agents will join the workforce this year
• Sony is adding smell to some PlayStation games
• Seat wants to “give” freedom to new drivers with “Permission B”
• Advertising photographer Oliviero Toscani dies
• The trends that will shape visual design this year, according to Freepik
• What was Pacific Palisades, this totally destroyed district of Los Angeles?
• Atlético de Madrid takes over the first McDonald's in a football stadium in Spain
• ATP Tour celebrates the passion, rivalry and spectacle of tennis with “It all adds up”
• Eroski combines fashion and supermarket shelves to celebrate trust in its own brand
• Bad Bunny gives a lesson in marketing and storytelling with the promotion of his new album
• The jobs of the future and the skills required for them, according to World Economic Forum
• Havas hires Jesús Rasines as Creative Director after more than 25 years at Ogilvy
• Tolerance to streaming advertising is growing, although it does not reach that of live television
• https://www.agenciamestre.com/seo/pesquisas-no-google/
• McDonald's, Walmart and other large companies backtrack on their diversity and inclusion policies
• The economy of escapism: an opportunity for brands to relieve consumer stress
• Getty Images and Shutterstock agree to merge and create a visual content giant
• Toyota experimental city will open its doors to the first residents in late 2025
• “We put it on a plate for you”: McDonald's starts the year by highlighting its price and convenience
• Meta eliminates independent content verification and relies on community notes
• The Christmas ads from ESIC University, the DGT and Casa del Libro are the most voted in the Reason Why ranking
• Audible highlights the immersive power of audiobooks in new global campaign ad
• Trends that will shape 2025: from millennial CEOs to edible packaging
• Why did the Prime Minister of Canada, Justin Trudeau, resign?
• Dove highlights its soap as an ally of comfort after special celebrations
• Libyan financing: what is Nicolas Sarkozy accused of?
• It was in 1994… The hostage taking on the Algiers-Paris flight
• Where does the tradition of the New Year's Concert in Vienna come from?
• Disappearance of former US President Jimmy Carter (1924-2024)
• It was in 1994…The hostage taking on the Algiers-Paris flight
• Atleti's Christmas advert tells the emotional story of loyalty between the dogs Commander and Cartón
• These will be the last and first announcements of the year
• Coca-Cola takes over the soft drink emoji and launches a limited edition of the packaging
• Scalpers brings the Three Wise Men to the party in their Christmas advert
• “Nana”, Mrs. Rushmore's campaign to send a message of hope and encouragement to Letur after Dana
• Santa rules out dairy products in Oatly “taste test”
• Miravia launches “Tiny Sessions”, intimate concerts with emerging artists
• The most listened to commercial songs that 2024 has left us
• Santa Claus could be celiac according to this brand of gluten-free products
• “Neurona” is Telefónica's Christmas advertisement
• The Roque fish and the magic of nature star in Iberdrola's Christmas advertisement
• Voxi, Vodafone's youth brand in the United Kingdom, creates mobile phone cases to avoid family obligations
• What happened to Belén Esteban at a company party was the teaser phase of a Quality Temporal campaign
• Lay's sponsored the wavy hairstyles of the Forqué Awards to promote their new potatoes
• This was the most visited thing on the Internet in Spain in 2024
• Babies Uganda and Merlin Properties launch solidarity gift wrap this Christmas
• Clickars and Adopt a Grandparent make it possible for the elderly to see the Christmas lights
• KitKat turns the flood of out-of-office emails into an advertising opportunity
• Gallo links its broth product to the snow with promotions on the main ski slopes in Catalonia
• Google continues to expand its AI proposal with Whisk, which uses images instead of prompts
• Influencers and content creators must rectify hoaxes and fake news
• The funny morning imperfections help Nescafé to claim its presence in breakfasts
• Mondelēz is innovating its recipes and products using artificial intelligence
• The grandmother from “Cuéntame” is the new ambassador of the Maximiliana phone for seniors
• An AI assistant with homesickness stars in the new thing from the Gadis supermarket chain
• Kellogg's reinvents its rooster Cornelius for its new European brand campaign
• Campofrío's Christmas advertisement is a defense of Spanish culture in the face of globalization
• The x-ray of “ecopostureo” in Spain, in the Greenwashing Yearbook
• Ikea officially launches its Preowned second-hand platform in Spain
• A disappearing football shirt or how the Marshall Islands raise awareness about the climate emergency
• WiZink Center will be renamed Movistar Arena from 2025
• Iberia's Christmas advert poses a “dilemma” on trips back home
• National Vote Christmas Ads 2024
• Vote for the best Christmas ad for 2024
• Why was Iranian singer Parastoo Ahmadi arrested?
• 46% of communications professionals believe that companies say more than they do regarding ESG
• The Tous Christmas advertisement remembers the small details that make a gift great
• Amazon, Meta and tech CEOs contribute to Donald Trump's inaugural fund
• 10 personalities who marked 2024
• “Santa Claus has passed away”: Komvida's controversial warning about sugary drinks
• Telepizza wants to fulfill wishes and leaves the recipe for their next Maestro pizza in the hands of consumers
• Heura makes a "Art Attack" culinary with Jordi Cruz to promote a more sustainable diet
• The Christmas advertisement for Plátano de Canarias claims this fruit as food during the holidays
• Puma co-creates the Manchester City kit for the 2026/27 season with fans and AI
• The desire for time together stars in ElPozo's Christmas ad
• A family in a car saves the roast to eat in the DGT Christmas advertisement
• WFA predictions for 2025: the maturity of average retail or the basics of marketing
• “If there is change, it is in the depth of the service we provide to brands.” We spoke with You First after its acquisition by Gersh
• Flirting at breakfast or How Got Milk? has claimed milk as an ally of authentic connections
• Weather alerts, Kate Middleton and the Olympic Games: the most searched by Spaniards on Google in 2024
• Between specialization and diversification. Other agencies that have blurred the lines between advertising and communication
• El Corte Inglés' Christmas advert expands the fantastic universe of Floor 2 ½ with a mega-production
• These are the Products of the Year 2025
• Artificial intelligence makes it possible for the iconic Argentine television presenter Susana Giménez to interview herself
• Oatly will not be able to use the slogan "Post Milk Generation" in UK
• KFC bets on Neuromarketing through a version of “Jingle Bells” that enhances the flavor of its chicken with truffle and parmesan
• Divergent, the new Spanish streaming platform for content less than 59 minutes
• Cupra celebrates 125 years of FC Barcelona by trusting in its new generation of footballers
• Freixenet's Christmas advert is aimed at a new generation that wants to choose how to enjoy
• Third EGM of 2024: Internet leads media audience, but loses penetration
• “Sirenidad” or how La Sirena champions calm preparations in her Christmas advertisement
• Confirmed: Omnicom will acquire IPG
• Uber Teens arrives in Spain to resolve parents' concerns about their children's trips
• Sanitas' Christmas ad encourages us not to leave hugs pending
• “See you here, smiling”: Valencia launches its largest tourism campaign to reactivate itself after the damage
• This is how El Almendro's first Christmas advertisement was made with the McCann agency
• Snoop Dogg takes the reins of Publicis' Christmas greeting
• The dreaded question of “What should I wear?” focuses on Zalando's Christmas ad
• Vodafone UK Christmas advert celebrates 40 years of connecting Brits
• Mocha Mousse is the Pantone Color of the Year 2025
• Sober company dinners? The trend towards alcohol moderation shapes corporate events at Christmas
• The lines between communication and advertising are finally dissolving with Netflix and CyW
• Wallapop chats are now Camela songs to promote empathy and respect on the platform
• J&B “hacks” a streaming of electronic music to make people with disabilities visible in nightlife
• Artist representation firm Gersh acquires You First, talent agency and brand service in sports and entertainment
• Beatboxing with Grison in the Jack Daniel's Christmas advert
• These are the visual creativity trends that will define 2025, according to Adobe
• Manuela Carmena turns the meaning of the parade tweet in Zapatelas' Christmas advertisement
• Plátano de Canarias proposes changing the products on the impulse purchase shelves for fruit
• Why did South Korea want to declare martial law?
• TikTok and Eventim join forces to enable the purchase of tickets on the social network
• Staying in the town, or Eresma's Christmas announcement
• Be a Lion premieres the short “Thing Girl” in an old porn movie theater in Madrid
• Scalpers enters cosmetics with genderless skin care products
• “Worst Advent calendar”: Loyal Sephora customers are disappointed with the brand
• Ipsos confirms that it could buy Kantar Media
• Navidul's Christmas ad once again features a frantic climb for the best celebration
• ESIC launches a message of empathy and human connection in its Christmas advertisement
• FC Barcelona celebrates its 125th anniversary: ​​a mascot, a song and an 8-minute spot
• “Get Ready With Mapfre”, Tango's strategy to connect the insurer with young people on TikTok
• Pepsi launches a ring to open its cans with Bad Gyal as ambassador
• 28 million Spaniards watched television every day in the month of November
• El Almendro's Christmas advert proposes a special service to return home
• O2 has developed “Daisy”, an artificial intelligence grandmother that stands up to scammers
• Mariano Sigman on a Saturday at Matadero Madrid, or how Thinking Heads opens large conferences to the general public
• The emotional story of a girl and her guitar centers Apple's Christmas ad
• Downtime on filming is now an employment opportunity for young talents
• Everyday realism in Carrefour's Christmas advert
• Coca-Cola's Christmas ad also brings artificial intelligence to Spain
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